U.S.: Netflix & Disney+ ad revenues 2023-2025 | Statista (2024)

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    Published by

    Michele Majidi,

    Jan 11, 2024

    Netflix's ad revenue was expected to surpass that of Disney+ in the United States in 2024, accruing 1.03 billion U.S. dollars compared to Disney's 911.9 million dollars. The gap between the two giants' ad revenue was projected to narrow in 2025.

    Estimated advertising revenue of Netflix and Disney+ in the United States from 2023 to 2025 (in million U.S. dollars)

    CharacteristicNetflixDisney+
    ---
    ---
    ---

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    Sources

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    Release date

    December 2023

    More information

    Region

    United States

    Survey time period

    December 2023

    Special properties

    estimates

    Supplementary notes

    Includes in-stream video (e.g., appearing before, during, or after digital video content on a subscription-based OTT platform) and video overlays; on desktop, laptop computers, and mobile phones, tablets, and other internet-connected devices for all formats mentioned.

    Citation formats

    Other statistics on the topic

    Advertising in the United States
    +MediaLargest media companies worldwide 2023+AdvertisingCTV ad spend in the U.S. 2019-2027

    Michele Majidi

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    U.S.: Netflix & Disney+ ad revenues 2023-2025 | Statista (6)

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    U.S.: Netflix & Disney+ ad revenues 2023-2025 | Statista (7)

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    Statistics on " Disney Advertising "

    The most important statistics

    • Largest media companies worldwide 2023
    • Global revenue of the Walt Disney Company 2006-2023
    • Revenue of Walt Disney's entertainment business 2008-2023
    • Walt Disney Company ad revenue 2022-2023
    • Walt Disney Company ad revenue share 2022-2023
    • Walt Disney Company ad revenue 2022-2023, by segment

    The most important statistics

    • AVOD and TV advertising revenue in the U.S. 2017-2027
    • TV advertising spending in the U.S. 2023-2027, by type
    • Walt Disney Company linear networks ad revenue 2022-2023
    • CTV ad spend in the U.S. 2019-2027
    • Walt Disney Company DTC ad revenue 2022-2023
    • Number of brands using Disney Advertising clean room 2023

    The most important statistics

    • Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
    • Ad revenues of top ad-supported video streaming services in the U.S. 2022
    • Ad revenues of top ad-supported video streaming services in the U.S. 2026
    • Estimated ad revenue of Netflix and Disney+ in the U.S. 2023-2025
    • CTV ad spend share in the U.S. 2020-2024, by company
    • Ranking of video streaming service in the U.S. 2022-2023, by CTV time share

    The most important statistics

    • Expected change in media usage among U.S. consumers 2023
    • Number of subscribers to Disney-owned TV channels 2023
    • Share of subscribers of video streaming services in the U.S. 2023, by plan type
    • Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
    • Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
    • Share of video streaming users monthly in the U.S. 2022, by platform
    • ESPN+ subscriber numbers in the U.S. 2019-2024
    • Digital video ad views in the U.S. 2023, by platform

    Other statistics that may interest you Disney Advertising

    Overview

    6

    • Premium Statistic Largest media companies worldwide 2023
    • Premium Statistic Global revenue of the Walt Disney Company 2006-2023
    • Premium Statistic Revenue of Walt Disney's entertainment business 2008-2023
    • Premium Statistic Walt Disney Company ad revenue 2022-2023
    • Premium Statistic Walt Disney Company ad revenue share 2022-2023
    • Premium Statistic Walt Disney Company ad revenue 2022-2023, by segment

    Segments

    6

    • Premium Statistic AVOD and TV advertising revenue in the U.S. 2017-2027
    • Premium Statistic TV advertising spending in the U.S. 2023-2027, by type
    • Premium Statistic Walt Disney Company linear networks ad revenue 2022-2023
    • Premium Statistic CTV ad spend in the U.S. 2019-2027
    • Premium Statistic Walt Disney Company DTC ad revenue 2022-2023
    • Premium Statistic Number of brands using Disney Advertising clean room 2023

    Competitors

    6

    • Premium Statistic Top streaming platforms to which ad professionals allocated upfront spend U.S. 2023
    • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2022
    • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2026
    • Premium Statistic Estimated ad revenue of Netflix and Disney+ in the U.S. 2023-2025
    • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
    • Premium Statistic Ranking of video streaming service in the U.S. 2022-2023, by CTV time share

    Audience & consumption

    8

    • Premium Statistic Expected change in media usage among U.S. consumers 2023
    • Premium Statistic Number of subscribers to Disney-owned TV channels 2023
    • Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
    • Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023
    • Premium Statistic Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
    • Premium Statistic Share of video streaming users monthly in the U.S. 2022, by platform
    • Basic Statistic ESPN+ subscriber numbers in the U.S. 2019-2024
    • Premium Statistic Digital video ad views in the U.S. 2023, by platform

    Further Content: You might find this interesting as well

    Topics

    Advertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising industry in IndiaAdvertising in Brazil

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    U.S.: Netflix & Disney+ ad revenues 2023-2025 | Statista (2024)
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