On-page SEO
This SEO involves optimising all the content that appears on a website page. When you conduct research on keywords and find their search volume and meaning, you also possibly offer readers the answers they are searching for on the internet and take your website one step higher on the search results.
Technical SEO
This is when everything is concentrated on the backend of your site and how your pages are coded. Some of the most common forms of technical SEO include CSS file optimisation, image compression, structured data, etc., which can effectively improve your website’s loading speed.
2. Content Marketing
Content Marketing is another type of digital marketing that aims to create and share various types of content to get more customers and sales. The content shared can be blogs, videos, social media posts, podcasts, infographics, and more. Therefore, while hiring manpower specifically for content digital marketing jobs, businesses ensure that the candidates have the knowledge and skills required to create easy and user-friendly content. This will ensure that the content can be easily searched on search engines, thereby attracting new clients organically.
To make content marketing strategies effective, you need to think about the people you want to reach. Good content not only helps sell products but also builds a good image for the brand, creates trust, and makes customers want to stick around. In digital marketing, everything relies on having the right content for your business.
Therefore, content marketing is all about giving your audience useful information through different kinds of content. However, there are specific formats for mobile users, such as push notifications and apps. Different channels may need different formats. Remember to think about the format, channel, and type when choosing the best content to achieve your marketing goals. People use content marketing for many reasons, but the most important one is turning visitors into potential customers and then turning those potential customers into paying ones.
Some of the most commonly used content marketing strategies include:
- Web pages
- Social media platforms
- Infographics
- Infotainment videos
- Blogs
- Podcasts
- Paid ad campaigns
3. Social Media Marketing
With the advent of communication platforms, social media has become one of the pivotal strategies that plays a big role in how companies advertise online. When you share your brand on different social media platforms, it generates more engagement and helps bring more people to your website and social pages. This, in turn, allows your potential customers to flow in while making more and more people aware of your brand.
Social media marketing acts as a team player in the world of digital marketing, working alongside other strategies like SEM, SEO, Content Marketing and PPC.
Social media has taken up most of the space not only in an individual’s phones, laptops and tablets but also in their lives. On average people spend almost 2 hours regularly using social media and there are over 3 billion active users. So technically, you can target 3 billion users on a daily basis and try to turn them into your loyal customers.
Some of the most commonly used social media platforms are:
- YouTube
- Snapchat
So, when you use social media marketing, you’re basically using these platforms to showcase your brand, content, and products. This helps more people recognize your brand, brings more visitors to your site, and attracts potential customers.
Furthermore, for social media marketers, it’s vital to check how well all your posts are doing to make a solid marketing plan based on the information gathered. The data will show if you are connecting with more like-minded customers, turning visitors into buyers, and ultimately bringing value to the company.
4. Email Marketing
Email marketing is one of the significant methods that allow you to promote your business by sending emails to your customers. It enables you to build a loyal customer base, increase brand exposure, and collect honest feedback from your customers. Creating a newsletter is the most effective way to boost your email marketing. You might initially encourage your prospective audience to sign up for a newsletter. You may eventually provide regular updates on selling your products and services.
On the other hand, your email marketing strategy will only be effective if you have a list of potential subscribers. These are the people who will be interested in your content. People who subscribe voluntarily are more likely to connect with your brand, so focus on them.
Here are a few ways to make your emails more attractive to your potential customers:
- Create a sense of urgency by writing an email that informs your recipients that they must make a purchase right away. You may utilize discounts, seasonal deals, and holiday offers, among other things, to entice more visitors to visit your website.
- Allow your receivers to customize their settings and choose how frequently they wish to receive your emails.
- Personalise your email by using the recipient’s name in the subject line or the letter body to show your customers you care.
5. Pay-Per-Click Advertising (PPC)
Pay Per Click, or PPC, is a method of increasing traffic and increasing the number of individuals who visit your website. Normally, you accomplish this by paying the website owner for each click on your ad. Google Ads is one of the most popular examples of PPC, where you pay to have your website at the top of Google’s search results. Apart from this, you can also use PPC on social media platforms like Twitter, Facebook, and LinkedIn. PPC can also be considered similar to Search Engine Marketing (SEM). However, it can also include showing ads on websites and partnering with others to promote your site.
Other than Google Ads, here are some other channels you can consider for PPC:
Twitter Ads Strategies
This allows you to put a whole list of profile badges and posts to the news feed of your particular audience. This is done to achieve specific business objectives like more app downloads, more tweet engagements, gaining more Twitter followers, site traffic, etc.
Facebook Paid Ads
Here you can invest in customizing a slideshow, picture or video that the platform will bring to the newsfeed of the people that have the potential to become your audience.
LinkedIn Sponsored Messages
This is another platform where you need to invest in sending messages to LinkedIn users that you feel can become your audience based on their industry and background.
6. Video Marketing
Video marketing is a remarkable way to promote things online. With people’s attention span going down drastically, videos are a great way to keep them engaged. This type of marketing uses words and pictures together to make videos that grab people’s attention. You can do this by putting videos on your website or social media pages, or by sharing them on sites like YouTube.
If you use videos to talk about your brand and the things you’re selling, you’ll not only attract more new customers but also help them stick around. Some of the techniques you can use to make your videos interesting include:
- Use animated videos and GIFs
- Repurpose your videos to address your audience’s issues and consider their pain points
- Use user-generated content for marketing campaigns
- Invest in vertical video formats for Instagram and TikTok
- Add video testimonials about your brand to make it more relatable
So if you want to make your brand stand out, try using videos in your digital marketing strategy. It can be one of the most effective ways to gain visibility and make a positive impression on potential customers.
7. Data Analytics And Marketing Intelligence
This entails using Augmented Reality (AR) and Virtual Reality (VR) marketing approaches in your marketing plans. These have turned out to be one of the most interesting and new ways of promoting things online. Using data analytics, AR and VR means to find out what people love and then use these unique technologies to give them what they want and keep them interested.
With this, you can better understand the market and its needs which can foster more personalised and effective digital marketing strategies. With data analytics and marketing intelligence, you can create higher efficiency, greater customer satisfaction and bigger profits. Right now, marketing with these technologies can be costly, but if you have a significant budget, you can try incorporating them to see groundbreaking results.
8. E-Commerce Marketing
With all the marketing operations taking place online, e-commerce marketing has become an essential strategy for online stores. E-commerce websites use digital platforms to promote their products and grow their business considerably. They can use social media, email campaigns and search engines to attract visitors that facilitate online purchases.
You can use rich media ads, banner ads or display ads to promote what you are selling and allow customers to be aware of your brand, thereby building a loyal customer base. Furthermore, you can write relevant blogs, posts, guest posts, etc, to let customers know about what you are offering. Relevant videos and a dedicated FAQ section can also enable customers to know about how to avail of your services and their benefits.
9. Local and Mobile Marketing
In today’s world, people use smartphones more than their tablets or laptops as it offers to be the one-stop platform that provides all the required convenience. So, as an organization, using it to target potential customers can be ideal.
Mobile marketing can be done via SMS or apps. While apps are increasingly popular, they can serve the same purpose as websites. More people might like engaging with an app rather than going to the website every time. Thus, it is essential to use user-friendly, simple and intuitive apps. You can send regular push notifications through the app to keep your customers engaged. Additionally, SMS can make people aware of the various offers and discounts running on your website. This can be beneficial for people who do not own a smartphone.
10. Influencer Marketing
This is one of the latest trends centered on digital marketing. This strategy basically uses people from social media platforms who have a large follower base. Businesses hire these influencers to promote their websites, brands, products and services.
The influencers act as your brand ambassadors who create posts and videos or feature your products in their blogs to create awareness. You don’t need to hire celebrities for the purpose of marketing. Popular faces on Facebook, Instagram, Twitter, etc. can yield you the same results as famous celebrities do but at lesser remunerations. If you are a smaller brand, look for small-scale influencers who wouldn’t require heavy compensation to promote your brand.
