Aug 31, 2023
In the realm of rugged pickup trucks, Toyota’s Tundra has always held its own as a reliable workhorse. Renowned for its durability, performance, and unmistakable presence on and off the road, the Tundra has earned its place among truck enthusiasts. Those looking for a capable, fully sized truck to rely on should certainly consider the Toyota Tundra and Toyota Tundra i-FORCE MAX from our Madison dealership. Whether you need a traditional gas-powered engine or prefer a hybrid setup, Madison area shoppers can choose the new Tundra that best fits their needs.
What is the Tundra i-FORCE MAX?
The 2023 Toyota Tundra i-FORCE MAX combines the twin-turbo V6 with a motor generator with a clutch located within the bell housing between the engine and 10-speed automatic transmission. The motor generator brings additional power via the transmission, while the engine start-up, EV driving, electric assist and energy regeneration are solely done with the parallel hybrid components. Located under the rear passenger seats is a proven and reliable 288V sealed Nickel-metal Hydride (Ni-MH) battery to help deliver the revolutionary Tundra experience to the road.
Tundra vs. Tundra i-FORCE MAX
In a head-to-head matchup, the i-FORCE MAX engine reigns supreme, churning out 437 horsepower and 583 lb-ft of torque. The standard i-FORCE engine is no slouch however, producing 389 horsepower and up to 479 lb-ft of torque. With a maximum towing capacity of 12,000 pounds and up to 1,940 pounds of maximum payload, the 2023 Tundra is an absolute beast of a vehicle.
The engine setups vary between different trim levels, with the Tundra SR5 combining the i-FORCE twin-turbo V6 engine with a ultra-durable composite bed and impressive audio multimedia setup to achieve a well-rounded experience. At the top of the lineup is the Tundra Capstone, which raises the bar through a premium feel, coming equipped with the powerful i-FORCE MAX hybrid engine, prominent 22-inch alloy wheels and a luxurious interior, highlighted by a dark American walnut trim.
If you’re interested in the 2023 Toyota Tundra or Tundra i-FORCE MAX, be sure to contact us online at Smart Toyota. Our team is eager to get you behind the wheel of a vehicle you love, and whether you’re looking to explore on-road or off-road, the Tundra is an incredible tool.
About Smart Motors
Founded in 1908 by O.D. Smart, Smart Motors is one of the nation’s oldest automotive dealerships, is the mid-west’s largest hybrid dealer, is Wisconsin’s Largest Toyota Certified Used Vehicle dealer and one of Wisconsin’s largest volume new Toyota dealers. Located in Madison Wisconsin, Smart Motors is Wisconsin’s only two-time President’s Cabinet Award recipient from Toyota Motor Sales for superior customer service & sales volume. More about Smart Motors.
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