Topic: HelloFresh (2024)

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Recipe (box) for success The golden era is over- what comes next? Key insights Editor’s Picks Current statistics on this topic Further recommended statistics Meal kits overview Meal kits overview Company figures Company figures Competitors Competitors Consumer behavior Consumer behavior Get the best reports to understand your industry Contact

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    • We have a winner: HelloFresh has come out on top of the meal kits market. Founded in Berlin, Germany in 2011, HelloFresh was one of the first companies of its kind. Through a strategy of rapid expansion and high marketing expenses, the company has been able to fend off local competitors in virtually all markets where it is active. Only a year after its conception, HelloFresh expanded to the Netherlands, the UK, Austria, and Australia, after which the company set foot on the U.S. market in 2013. In Europe, HelloFresh has been the market leader from very early on. However, when the company entered the U.S., it found a worthy adversary in Blue Apron. Up until 2017, Blue Apron was able to stay on top, but in the years after that, the difference in customers has become gigantic. HelloFresh’s American dream has become reality, as the company reached a whopping 74% market share in the United States.


    Recipe (box) for success

    HelloFresh has been growing at a rapid pace in the last decade. In 2013, the company generated a revenue of 14 million euros. Ten years later, in 2023, the global revenue was 7.6 billion euros. This staggering growth was not only achieved in the early years. In fact, as recent as 2020, the company more than doubled in size within the year. With these growth figures, it comes as no surprise that the meal kits market as a whole has also been increasing in recent years. Whereas the global market value was measured at just over six billion U.S. dollars before the pandemic, this has increased to nearly 15 billion U.S. dollars in just five years’ time.

    The golden era is over- what comes next?

    Virtually all e-commerce categories that enjoyed unprecedented growth during the pandemic are currently getting used to a dip in growth rate. The post-pandemic dip is especially apparent in the online grocery delivery market. The past ten years saw new companies popping up left and right – from Q-commerce startups such as Gorillas and Getir to restaurant delivery services like Delivery Hero and Deliveroo. As of 2024, most of these companies are facing financial hardship in the struggle to achieve profitability, and HelloFresh is no exception. Recent quarters showed dwindling customer numbers, with investors getting cold feet. As a response, HelloFresh is exploring other avenues alongside their core meal kit business by ramping up its ready meals segment.

    If HelloFresh is to succeed in a more normal, post-pandemic online grocery arena, it needs to carry the meal kit delivery concept to new heights. As one of the industry founders and the current global market leader, HelloFresh’s performance is crucial for the meal kits industry to survive.

    This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

    Published by Statista Research Department, Jun 21, 2024

    Key insights

    Revenue of HelloFresh
    7.6bn EUR

    Topic: HelloFresh (2)

    Detailed statistics

    Annual revenue of HelloFresh 2013-2023

    Number of customers of HelloFresh
    6.64m

    Topic: HelloFresh (3)

    Detailed statistics

    Number of active customers of HelloFresh worldwide 2016-2023, by quarter

    Size of the global meal kits market
    14.6bn USD

    Topic: HelloFresh (4)

    Detailed statistics

    Revenue of the meal kit delivery industry worldwide 2018-2028

    Get more insights

    Editor’s Picks Current statistics on this topic

    Further recommended statistics

    Meal kits overview

    Company figures

    Competitors

    Consumer behavior

    Get the best reports to understand your industry

    Contact

    Get in touch with us. We are happy to help.

    Topic: HelloFresh (46)

    Topic: HelloFresh (47)

    Meredith Alda

    Sales Manager– Contact (United States)

    Tel

    +1 914 619-5895

    Mon - Fri, 9am - 6pm (EST)

    Topic: HelloFresh (48)

    Yolanda Mega

    Operations Manager– Contact (Asia)

    Tel

    +65 6995 6959

    Mon - Fri, 9am - 5pm (SGT)

    Topic: HelloFresh (49)

    Kisara Mizuno

    Senior Business Development Manager– Contact (Asia)

    Mon - Fri, 10:00am - 6:00pm (JST)

    Topic: HelloFresh (50)

    Lodovica Biagi

    Director of Operations– Contact (Europe)

    Tel

    +44 (0)20 8189 7000

    Mon - Fri, 9:30am - 5pm (GMT)

    Topic: HelloFresh (51)

    Carolina Dulin

    Group Director - LATAM– Contact (Latin America)

    Tel

    +1 212 419-5774

    Mon - Fri, 9am - 6pm (EST)

    Yes, let me download!

    ...and make my research life easier.

    Topic: HelloFresh (2024)
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