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Whether in spring or in winter, it is always possible to find at least one candle in the homes of consumers around the globe. This home décor product never goes out of style and serves a purpose beyond decoration: candles can also be part of a self-care routine, thanks to their fragrances and their relaxing grow. The market includes a wide variety of candle types and scents, the latter often being linked to the time of the year. A clear example of this is the increase in online sales of fall-scented candles that occurred in the United States at the very beginning of September 2023. Candles are expected to keep on being one of the most beloved products among shoppers, a comforting and fun item whose market size was forecast to reach over 14 billion U.S. dollars worldwide by 2030.
United States: the leading market
With a revenue surpassing two billion U.S. dollars, the United States is the leading country in the candle market, followed by China and Japan, with much lower numbers. Moreover, the U.S. revenue was forecast to increase continuously in the following years, as well as the revenue per capita. This is not surprising when considering the results of a recent survey, showing that around 69 percent of the U.S. respondents stated that they use and/or buy home fragrance products regularly. As of 2022, among the most popular candle types in the North American country were container candles and tapers, while pillar and votive candles ranked third and fourth, respectively.
Who dominates the candle market?
The candle market is ruled by a few industry names. One of the most successful is SC Johnson & Sons, owner of the Glade brand, which recorded revenues of approximately 11.1 billion U.S. dollars in its most recent fiscal year. In the same period of time, Newell Brands generated nearly 900 million U.S. dollars in net sales of candles. Newell Brands is the parent company of Yankee Candle, one of the most popular manufacturers and retailers of candles and other home décor products. The Yankee Candle’s revenue has remained overall stable in the most recent years, peaking at 864 million U.S. dollars in 2020. That year, the company’s e-commerce sales also reached record heights.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
D. Petruzzi Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Key insights
- Revenue of the home décor market worldwide
- 126bn USD
Detailed statistics
Global revenue of the home décor market 2018-2028
- CAGR of the candle market worldwide
- 4%
Detailed statistics
CAGR of the candle market worldwide 2001-2030
- Leading candle scent globally
- Vanilla
Detailed statistics
Leading scents in the global scented candle market 2022, by market share
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Global overview
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- Premium Statistic Global revenue of the home décor market 2018-2028
- Premium Statistic Revenue change of the home décor market worldwide 2019-2028
- Premium Statistic Global revenue of the home décor market by segment 2022
- Premium Statistic Size of the candle market worldwide 2000-2030
- Basic Statistic CAGR of the candle market worldwide 2001-2030
- Premium Statistic Revenue of the candle market worldwide by country 2022
- Premium Statistic Revenue per capita of the candle market worldwide 2018-2028
- Basic Statistic Sales of the global candle market 2022, by candle type
- Premium Statistic Sales share of the candle market worldwide 2022, by sales channel
- Premium Statistic Leading scents in the global scented candle market 2022, by market share
Global overview
- Premium Statistic Global revenue of the home décor market 2018-2028
Global revenue of the home décor market 2018-2028
Revenue of the home décor market worldwide from 2018 to 2028 (in billion U.S. dollars)
- Premium Statistic Revenue change of the home décor market worldwide 2019-2028
Revenue change of the home décor market worldwide 2019-2028
Revenue change of the home décor market worldwide from 2019 to 2028
- Premium Statistic Global revenue of the home décor market by segment 2022
Global revenue of the home décor market by segment 2022
Revenue of the home décor market worldwide in 2022, by segment (in billion U.S. dollars)
- Premium Statistic Size of the candle market worldwide 2000-2030
Size of the candle market worldwide 2000-2030
Size of the candle market worldwide from 2000 to 2030 (in billion U.S. dollars)
- Basic Statistic CAGR of the candle market worldwide 2001-2030
CAGR of the candle market worldwide 2001-2030
CAGR of the candle market worldwide from 2001 to 2030
- Premium Statistic Revenue of the candle market worldwide by country 2022
Revenue of the candle market worldwide by country 2022
Revenue of the candle market worldwide by country in 2022 (in million U.S. dollars)
- Premium Statistic Revenue per capita of the candle market worldwide 2018-2028
Revenue per capita of the candle market worldwide 2018-2028
Average revenue per capita of the candle market worldwide from 2018 to 2028 (in U.S. dollars)
- Basic Statistic Sales of the global candle market 2022, by candle type
Sales of the global candle market 2022, by candle type
Sales of the candle market worldwide in 2022, by candle type (in million U.S. dollars)
- Premium Statistic Sales share of the candle market worldwide 2022, by sales channel
Sales share of the candle market worldwide 2022, by sales channel
Sales share of the candle market worldwide in 2022, by sales channel
- Premium Statistic Leading scents in the global scented candle market 2022, by market share
Leading scents in the global scented candle market 2022, by market share
Leading scents in the scented candle market worldwide in 2022, by market share
United States
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- Premium Statistic Revenue change of the home décor market in the U.S. 2019-2028
- Premium Statistic Revenue of the home décor market in the U.S. 2018-2028
- Premium Statistic Revenue of the home décor market in the U.S. by segment 2018-2028
- Basic Statistic Size of the candle market in the U.S. 2000-2030
- Premium Statistic Sales of the U.S. candle market 2022, by candle type
- Premium Statistic Revenue per capita of the candle market in the U.S. 2018-2028
- Basic Statistic Sales of home fragrances by product type in the U.S. 2023
- Premium Statistic Amazon: sales growth of fall-scented candles in the U.S. 2023, by scent
- Basic Statistic Leading scented candles vendors in the U.S. in 2021, based on sales
United States
- Premium Statistic Revenue change of the home décor market in the U.S. 2019-2028
Revenue change of the home décor market in the U.S. 2019-2028
Revenue change of the home décor market in the United States from 2019 to 2028
- Premium Statistic Revenue of the home décor market in the U.S. 2018-2028
Revenue of the home décor market in the U.S. 2018-2028
Revenue of the home décor market in the United States from 2018 to 2028 (in billion U.S. dollars)
- Premium Statistic Revenue of the home décor market in the U.S. by segment 2018-2028
Revenue of the home décor market in the U.S. by segment 2018-2028
Revenue of the home décor market in the United States from 2018 to 2028, by segment (in billion U.S. dollars)
- Basic Statistic Size of the candle market in the U.S. 2000-2030
Size of the candle market in the U.S. 2000-2030
Size of the candle market in the United States from 2000 to 2030 (in billion U.S. dollars)
- Premium Statistic Sales of the U.S. candle market 2022, by candle type
Sales of the U.S. candle market 2022, by candle type
Sales of the candle market in the United States in 2022, by candle type (in million U.S. dollars)
- Premium Statistic Revenue per capita of the candle market in the U.S. 2018-2028
Revenue per capita of the candle market in the U.S. 2018-2028
Average revenue per capita of the candle market in the United States from 2018 to 2028 (in U.S. dollars)
- Basic Statistic Sales of home fragrances by product type in the U.S. 2023
Sales of home fragrances by product type in the U.S. 2023
Dollar sales of home care fragrances in the United States in 2023, by product type (in million U.S. dollars)
- Premium Statistic Amazon: sales growth of fall-scented candles in the U.S. 2023, by scent
Amazon: sales growth of fall-scented candles in the U.S. 2023, by scent
Sales growth of fall-scented candles sales on Amazon in the United States in 2023, by scent
- Basic Statistic Leading scented candles vendors in the U.S. in 2021, based on sales
Leading scented candles vendors in the U.S. in 2021, based on sales
Leading scented candles manufacturers in the United States in 2021, based on sales (in million U.S. dollars)
Europe
9
- Premium Statistic Revenue of the home décor market in Europe 2018-2028
- Premium Statistic Revenue of the home décor market in Europe by segment 2022
- Premium Statistic Revenue of the candle market in Europe 2018-2028
- Premium Statistic Revenue change of the candle market in Europe 2019-2028
- Premium Statistic Revenue per capita of the candle market in Europe 2018-2028
- Premium Statistic Candles: per capita consumption in the European Union 2014-2022
- Premium Statistic Candles: per capita consumption value in the European Union 2014-2022
- Premium Statistic Candle production volume in the European Union 2014-2022
- Premium Statistic Candle production value in the European Union 2014-2022
Europe
- Premium Statistic Revenue of the home décor market in Europe 2018-2028
Revenue of the home décor market in Europe 2018-2028
Revenue of the home décor market in Europe from 2018 to 2028 (in billion U.S. dollars)
- Premium Statistic Revenue of the home décor market in Europe by segment 2022
Revenue of the home décor market in Europe by segment 2022
Revenue of the home décor market in Europe in 2022, by segment (in billion U.S. dollars)
- Premium Statistic Revenue of the candle market in Europe 2018-2028
Revenue of the candle market in Europe 2018-2028
Revenue of the candle market in Europe from 2018 to 2028 (in billion U.S. dollars)
- Premium Statistic Revenue change of the candle market in Europe 2019-2028
Revenue change of the candle market in Europe 2019-2028
Revenue change of the candle market in Europe from 2019 to 2028
- Premium Statistic Revenue per capita of the candle market in Europe 2018-2028
Revenue per capita of the candle market in Europe 2018-2028
Average revenue per capita of the candle market in the Europe from 2018 to 2028 (in U.S. dollars)
- Premium Statistic Candles: per capita consumption in the European Union 2014-2022
Candles: per capita consumption in the European Union 2014-2022
Per capita consumption of candles in the European Union (EU 27) from 2014 to 2022 (in kilograms)
- Premium Statistic Candles: per capita consumption value in the European Union 2014-2022
Candles: per capita consumption value in the European Union 2014-2022
Value of candle consumption per capita in the European Union (EU 27) from 2014 to 2022 (in euros)
- Premium Statistic Candle production volume in the European Union 2014-2022
Candle production volume in the European Union 2014-2022
Production volume of candles in the European Union (EU 27) from 2014 to 2022 (in tons)
- Premium Statistic Candle production value in the European Union 2014-2022
Candle production value in the European Union 2014-2022
Production value of candles in the European Union (EU 27) from 2014 to 2022 (in 1,000 euros)
Consumers and brands
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- Premium Statistic Most popular wellness product categories in the U.S. 2023
- Premium Statistic Most popular wellness product categories in Italy 2023
- Basic Statistic Most popular wellness product categories in France 2023
- Premium Statistic Most popular wellness product categories in the UK 2023
- Premium Statistic Leading 'Air Fresheners, Scented Candles And Fabric Fresheners' brands in FR 2023
- Premium Statistic 'Air Fresheners, Scented Candles And Fabric Fresheners' usage in FR 2021, by type
- Premium Statistic Leading air freshener brands in Great Britain 2018-2021, by number of users
- Premium Statistic 'Air Fresheners, Scented Candles And Fabric Fresheners' usage in GB 2021, by type
Consumers and brands
- Premium Statistic Most popular wellness product categories in the U.S. 2023
Most popular wellness product categories in the U.S. 2023
Most popular wellness product categories in the United States in 2023, by use and purchase frequency
- Premium Statistic Most popular wellness product categories in Italy 2023
Most popular wellness product categories in Italy 2023
Most popular wellness product categories in Italy in 2023, by use and frequency
- Basic Statistic Most popular wellness product categories in France 2023
Most popular wellness product categories in France 2023
Most popular wellness product categories in France in 2023, by use and frequency
- Premium Statistic Most popular wellness product categories in the UK 2023
Most popular wellness product categories in the UK 2023
Most popular wellness product categories in the United Kingdom in 2023, by use and frequency
- Premium Statistic Leading 'Air Fresheners, Scented Candles And Fabric Fresheners' brands in FR 2023
Leading 'Air Fresheners, Scented Candles And Fabric Fresheners' brands in FR 2023
Leading brands of 'Air Fresheners, Scented Candles And Fabric Fresheners' in France (FR) 2023, by number of users (in 1,000s)
- Premium Statistic 'Air Fresheners, Scented Candles And Fabric Fresheners' usage in FR 2021, by type
'Air Fresheners, Scented Candles And Fabric Fresheners' usage in FR 2021, by type
Number of users of 'Air Fresheners, Scented Candles And Fabric Fresheners' in France (FR) 2021, by type (in 1,000s)
- Premium Statistic Leading air freshener brands in Great Britain 2018-2021, by number of users
Leading air freshener brands in Great Britain 2018-2021, by number of users
Brands of air fresheners, scented candles and fabric fresheners ranked by number of users in Great Britain from 2018 to 2021 (in 1,000s)
- Premium Statistic 'Air Fresheners, Scented Candles And Fabric Fresheners' usage in GB 2021, by type
'Air Fresheners, Scented Candles And Fabric Fresheners' usage in GB 2021, by type
Number of users of 'Air Fresheners, Scented Candles And Fabric Fresheners' in Great Britain (GB) 2021, by type (in 1,000s)
Leading companies
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- Basic Statistic Global revenue of SC Johnson & Sons 2012-2022
- Premium Statistic Newell Brands' net sales worldwide from 2015 to 2023
- Premium Statistic Newell Brands net sales worldwide from 2017 to 2022, by product type
- Premium Statistic Yankee Candle revenue worldwide 2018-2022
- Premium Statistic Yankeecandle.com: e-commerce net sales worldwide 2015-2023
- Premium Statistic Bath & Body Works' net sales worldwide 2019-2023
- Premium Statistic Bath & Body Works' operating income worldwide 2019-2023
Leading companies
- Basic Statistic Global revenue of SC Johnson & Sons 2012-2022
Global revenue of SC Johnson & Sons 2012-2022
Global revenue of SC Johnson & Sons from 2012 to 2022 (in billion U.S. dollars)
- Premium Statistic Newell Brands' net sales worldwide from 2015 to 2023
Newell Brands' net sales worldwide from 2015 to 2023
Newell Brands' net sales worldwide from 2015 to 2023 (in million U.S. dollars)
- Premium Statistic Newell Brands net sales worldwide from 2017 to 2022, by product type
Newell Brands net sales worldwide from 2017 to 2022, by product type
Newell Brands net sales worldwide from 2017 to 2022, by product type (in million U.S. dollars)
- Premium Statistic Yankee Candle revenue worldwide 2018-2022
Yankee Candle revenue worldwide 2018-2022
Revenue of Yankee Candle worldwide from 2018 to 2022 (in million U.S. dollars)
- Premium Statistic Yankeecandle.com: e-commerce net sales worldwide 2015-2023
Yankeecandle.com: e-commerce net sales worldwide 2015-2023
E-commerce net sales of yankeecandle.com worldwide from 2015 to 2023 (in million U.S. dollars)
- Premium Statistic Bath & Body Works' net sales worldwide 2019-2023
Bath & Body Works' net sales worldwide 2019-2023
Net sales of Bath & Body Works worldwide from 2019 to 2023 (in million U.S. dollars)
- Premium Statistic Bath & Body Works' operating income worldwide 2019-2023
Bath & Body Works' operating income worldwide 2019-2023
Operating income of Bath & Body Works worldwide from 2019 to 2023 (in million U.S. dollars)
International trade
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- Premium Statistic Leading countries exporting candles worldwide 2021
- Basic Statistic Leading countries importing candles worldwide 2021
- Premium Statistic U.S.: main destinations for candle exports 2021, by country
- Premium Statistic Export trade value of candles in the U.S. 2011-2022
- Premium Statistic Import trade value of candles in the U.S. 2011-2022
- Premium Statistic European Union (EU 27): candle import value 2014-2022
- Premium Statistic European Union (EU 27): candle export value 2014-2022
International trade
- Premium Statistic Leading countries exporting candles worldwide 2021
Leading countries exporting candles worldwide 2021
Trade value of candle exports worldwide in 2021, by country (in million U.S. dollars)
- Basic Statistic Leading countries importing candles worldwide 2021
Leading countries importing candles worldwide 2021
Trade value of candle imports worldwide in 2021, by country (in million U.S. dollars)
- Premium Statistic U.S.: main destinations for candle exports 2021, by country
U.S.: main destinations for candle exports 2021, by country
Leading countries of destination for exports of candles from the United States in 2021, based on share of trade value
- Premium Statistic Export trade value of candles in the U.S. 2011-2022
Export trade value of candles in the U.S. 2011-2022
Export trade value of candles in the United States from 2011 to 2022 (in million U.S. dollars)
- Premium Statistic Import trade value of candles in the U.S. 2011-2022
Import trade value of candles in the U.S. 2011-2022
Import trade value of candles in the United States from 2011 to 2022 (in million U.S. dollars)
- Premium Statistic European Union (EU 27): candle import value 2014-2022
European Union (EU 27): candle import value 2014-2022
Value of candle imports to the European Union (EU 27) from 2014 to 2022 (in 1,000 euros)
- Premium Statistic European Union (EU 27): candle export value 2014-2022
European Union (EU 27): candle export value 2014-2022
Value of candle exports to the European Union (EU 27) from 2014 to 2022 (in 1,000 euros)
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