Topic: Apple (2024)

Table of Contents
A PC for every need in Mac and iPad iPod and iPhone revolutionized the industry Apple is a major player in a number of other markets Key insights Editor’s Picks Current statistics on this topic Further recommended statistics Overview Overview Financials Financials iPhone iPhone Mac and iPad Mac and iPad Apple Vision Pro Apple Vision Pro Services Services Competitors Competitors Investments and sustainability Investments and sustainability FAQs

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iPhones, iPads, and Macs are all well-known devices. From redefining personal computing with the Macintosh to revolutionizing smartphones with the iPhone, Apple's impact on technology is a narrative that resonates in our modern world. While the iPhone remains Apple’s flagship product, its success fostered the company to create a unique ecosystem encompassing hardware, software, and services that contributed to the company’s 2023 revenue of over 383 billion U.S. dollars, making Apple the most valuable brand in the world.


A PC for every need in Mac and iPad

Apple's breakthrough came when the company launched the Macintosh in 1984, a device that continues as the Mac product line today and includes several models, like the MacBook Air, Pro, and iMac. 2010 marked another milestone for the industry, when Apple released the iPad, which sold over three million units in the first three months, and over a decade later still leads the industry.

iPod and iPhone revolutionized the industry

2001 and 2007 were two other big years for Apple, when the iPod and the iPhone were unveiled. If the iPod was very successful, the smartphone, a concept of a full-fledged computer in hand that could also make calls and send messages, revolutionized the mobile phone industry. As Apple's most successful product, the iPhone contributes a major proportion of the company’s total revenue. Its 17th and latest generation, the iPhone 15 lineup, was released in 2023 – the year that Apple surpassed Samsung in smartphone shipments for the first time ever.

Apple is a major player in a number of other markets

With the Apple Watch launch in 2015, Apple joined the wearable market and now leads it, recording a market share of over 20 percent in 2023. Additionally, the Californian company produces several other devices, including their AirPods, HomePods, and Apple TVs, supported by various services, such as iCloud and Apple Pay, as well as applications keeping users entertained, informed, connected, and fit. The latest addition to the ecosystem is the Apple Vision Pro, their mixed reality (MR) headset released in February 2024, marking the firm’s entrance into the industry of XR, a technology that “will affect everything”, said CEO Tim Cook.

Over the years, Apple has shown a call-to-action attitude, always aiming to provide customers with innovative devices and services. As technology advances, especially with AI, such an attitude will be of vital importance to keep impacting our digitalized world.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Topic: Apple (1)

Federica Laricchia

Research expert covering the global consumer technology industry

Published by Federica Laricchia, Sep 5, 2024

Key insights

Brand value of Apple
1.02tr USD

Topic: Apple (2)

Detailed statistics

Apple: brand value 2006-2024

Apple’s annual revenue FY 2023
383.3bn USD

Topic: Apple (3)

Detailed statistics

Apple's revenue worldwide 2004-2023

Apple’s expenditures on research and development
30bn USD

Topic: Apple (4)

Detailed statistics

Apple: expenditure on research and development 2007-2023

Get more insights

Editor’s Picks Current statistics on this topic

Further recommended statistics

Overview

Financials

iPhone

Mac and iPad

Apple Vision Pro

Services

Competitors

Investments and sustainability

Topic: Apple (2024)

FAQs

How to reset Apple ID security questions? ›

Change your security questions
  1. Sign in to appleid.apple.com.
  2. In the Sign-In and Security section, select Account Security.
  3. Under Security questions, select Change security questions.
  4. Choose your new security questions and their answers, then select Update.
  5. Enter your Apple ID password, then select Done.
Oct 13, 2023

Read On ›
What if there is not enough information to reset your Apple ID password? ›

Account recovery is a process designed to get you back into your Apple ID account when you don't have enough information to reset your password. For security reasons, it might take several days or longer before you can use your account again.

Discover More Details ›
How do I reset my Apple ID account? ›

After setup, you can find the "Forgot password or don't have an Apple ID?" option in Settings: iPhone, iPad, or iPod touch: Go to the Settings app and tap Sign in to your iPhone. Then tap "Forgot password or don't have an Apple ID?" and follow the onscreen instructions.

Continue Reading ›
Are Apple ID security questions case sensitive? ›

Security Questions are not case sensitive. So "London" is the same as "london". Indeed it's possible to add a words with unicode characters, e.g. greek words and most likely in other languages, spaces, dashes etc.

See Details ›
What to do if I forgot my security questions? ›

Try the most likely answers you would have given. If the first attempt does not succeed, try again. Keep trying the most logical answers to your security questions.

Find Out More ›
How do I log into my Apple ID without security questions? ›

Use Account Recovery: If you can't access your recovery email or don't have two-factor authentication enabled, you can initiate an account recovery. This process may take several days, but it allows you to regain access without needing the security questions. Start the process by going to iforgot.apple.com.

Tell Me More ›
What happens if you can t remember your Apple ID and password? ›

If you don't know your Apple ID, try your email address or phone number. In addition to your Apple ID, you can sign in and reset your password with other email addresses or phone numbers on file in your Apple ID account.

Show Me More ›
Why is Apple not accepting my ID and password? ›

If you or someone else enters your password, security questions, or other account information incorrectly too many times, your Apple ID automatically locks to protect your security and you can't sign in to any Apple services.

Explore More ›
How to find Apple ID password without resetting it? ›

If you've saved your Apple ID password to a keychain on your Mac or other Apple device, you can find it in System Settings (or just Settings) > Passwords. You might have saved your Apple ID password in one of the browsers on your computer or in a third-party password manager.

Continue Reading ›
How can I see what my Apple ID password is? ›

To find your Apple ID password, go to "Settings" > "Apple ID" > "iCloud" > "iCloud Passwords & Keychains" and check if "Sync this iPhone" is turned on. If this feature is turned on, you can find your Apple ID password in the "Passwords" section of " Of course, you can also find it on your Mac or iPad.

Show Me More ›

Can the Apple Store help reset password? ›

Learn how to reset your Apple ID password on a trusted device or through the Apple Support app on a family member's iPhone, iPad, or iPod touch. You can also visit an Apple Store and ask to use a device on site. If you set up an account recovery contact, they can also help you reset your password.

Read The Full Story ›
How to reset an iPhone if you don't know the Apple ID password? ›

  1. Step 1: Make sure that you have a computer (Mac or PC) This process requires a Mac or PC. ...
  2. Step 2: Turn off your iPhone. Unplug your iPhone from the computer if it's connected. ...
  3. Step 3: Put your iPhone in recovery mode. ...
  4. Step 4: Restore your iPhone with your Mac or PC.
May 2, 2024

See Details ›
What if I forgot the answers to my Apple ID security questions? ›

  • Go to iforgot.apple.com.
  • Enter your Apple ID, then select Continue.
  • Choose the option to reset your security questions, then select Continue.
  • Enter your Apple ID password, then select Continue.
  • Follow the onscreen steps to verify your identity. ...
  • Choose new security questions and answers and select Continue.

Get More Info Here ›
How to get rid of Apple security questions? ›

Change your security questions

Sign in to appleid.apple.com. In the Sign-In and Security section, select Account Security. Under Security questions, select Change security questions.

Continue Reading ›
What is a strong password for Apple ID? ›

Apple requires you to use a strong password for your Apple ID – eight or more characters, including upper and lowercase letters and at least one number. Never share your Apple ID password, verification codes or account security details with anyone else. Don't use your Apple ID password with other online accounts.

View More ›
How do I reset my Apple ID password verification error? ›

Part 3.
  1. Solution 1. Restart Your iPhone.
  2. Solution 2. Get a New Verification Code.
  3. Solution 3. Switch to a Different Network.
  4. Solution 4. Disable an Active VPN.
  5. Solution 5. Sign Out and Back into Apple ID.
  6. Solution 6. Correct Date & Time.
  7. Solution 7. Update the iOS Version.
  8. Solution 8. Reset Network Settings.
Jul 22, 2024

View Details ›
How to reset security questions in US visa portal? ›

To change the Portal account security question and answer, go to 'My Account' after logging in to the Portal account. Select the 'Security Question' option. Provide a new question and answer.

See More ›
How to do a hard reset without Apple ID password? ›

Method 3: Reset iPhone without Apple ID using iTunes
  1. Step 1: First, connect your iPhone to your PC and then open iTunes.
  2. Step 2: When your phone is connected, you should force restart your iPhone until the recovery screen appears.
  3. Step 3: When you see the Restore or Update option, simply press on Restore.
Jan 21, 2024

Learn More ›
How do I reset my Apple ID administrator password? ›

On the login screen, select the standard user, then click the question mark next to the password field. The question mark appears if a password hint was set up. If a password hint wasn't set up, press Return or enter the wrong password three times. Click the arrow beside “Reset it using your Apple ID.”

Discover More Details ›
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