Partners, including Influencers and KOLs, actively promote their recommended products to their followers based on the popular products they buy on Lazada.
Not only will it drive traffic and engagement with their content, but their followers will also be persuaded to click on their affiliate links to purchase products on Lazada, leading to earning commissions from successful sales.
Join as a Lazada Affiliate Partner
As Lazada Affiliate Partners, they could earn up to 12% sales commissions from the Web and App. In addition, at certain times, these Affiliate Partners get upsized commissions from selected brands. Based on their marketing strategy, content and niche, they can earn between RM2,000 to RM10,000 monthly.
We break down the most converting categories customers buy at on Lazada, based on six counties (Malaysia, Indonesia, Philippines, Thailand, and Vietnam), from January to December 2023.
Lazada Malaysia
Storages, bedsheets, worktables, baskets & bins, vacuum cleaners, and kitchen appliances contributed the most sales in the Home & Living category.
For Health & Beauty, customers purchased facial masks, shampoo, and perfumes at LazMall brand stores.
In the Groceries & Pets category, customers mainly bought cleaning essentials and pet food for their households.
Shoes & clothing for Women, Men, and Kids were purchased more at LazMall brand stores in the General Fashion category while customers preferred to buy mobile accessories, wireless earbuds, and vacuum cleaners in the Electronics category.
Lazada Indonesia
Health & Beauty Partners earned more conversions when they recommended sunscreens, serums, foundation concealers, primer makeup bases, hair & body care products, and perfume for their audience.
Blankets, bedsheets, pillows, cleaning essentials for bathroom, storages, portable fans, kitchen appliances, and baking tins drove more sales in the Home & Living category.
Hijabs, jeans, lingerie, and shoes for casual & sports are some of the most popular fashion items to promote to the audience..
In the Electronics category, customers preferred to buy mobile phones, wireless earbuds, USB cables, laptop stands, and small kitchen appliances.
Lazada Philippines
Customers purchased the most-converting items in the Home & Living category: cleaning essentials for bathroom, pillows, small pads & wheels for heavy furniture, storages & organisers, and stainless steel & non-stick cookware.
For Health & Beauty category, oil control & waterproof foundations, facial cleansers, hair & body care essentials, and perfumes were mostly purchased at LazMall brand stores.
Customers preferred to buy affordable mobile phones & laptops from reliable sellers. Customers also purchased handphone holders at Lazada.
Customers mostly did their grocery shopping at LazMall brand stores where they added powdered milk, packaged drinks, instant baking mixes, snacks, alcohol beverages, breakfast spreads, household supplies, and pet food to their carts.
Skirts, flat shoes, inner wear for men & women, activewear, socks, and belts for home, work, and casual outings were ideal OOTDs for customers in the Philippines.
Lazada Thailand
Partners earned conversions from recommending storage & organisers, table lamps, mirrors, boosters, pillows, cleaning supplies for bathroom, and baking equipment.
Imported snacks, instant drinks, and healthy breakfast items were the most frequently purchased products for Groceries & Pets.
Customers purchased facial masks, facial cleansers, foundation concealers, and hair & body care products for their daily self-care routines.
In Electronics Accessories, Partners’ followers bought mobile phones, tablets, film protection for camera lens, and laptop stands.
Shorts, traditional Thai clothes, stylish slippers, pants, and inner wear for men & women drove the most sales in the General Fashion category.
Lazada Singapore
Customers did their groceries at redmart, which provides better accessibility and convenience as there are not many physical stores near their area. Alcohol beverages, Instant tea & coffee, imported snacks, and healthy breakfast items (including granolas and nut spreads) drove the highest conversions.
Beddings, kitchen utensils & appliances, and storage & organisers contributed the most sales in the Home & Living category.
Customers bought facial masks and shampoos on Lazada.
Phone cases, power banks, wireless earbuds, and USB cables were the most popular electronic accessories for work and home. Customers also look for affordable laptops.
Lounge wear, sportshoes, and inner wear for men & women were the most popular clothing items in the General Fashion category.
Lazada Vietnam
Pants, shoe shiners, underwears, belts, and small bags were the most popular items in Men’s Fashion category.
Partners earned conversions from pillowcases, cushions, kitchen appliances, and robot vacuum cleaners in the Home & Living category.
Beauty enthusiasts bought facial masks and makeup items on Lazada.
General Fashion items are mainly tops, bottoms, and shoes for work, home, and casual outings.
Customers preferred to buy USB cable chargers, portable tripods for smartphones, and smartphones.
Conclusion
In 2023, customers from all six countries did online shopping in the Home & Living, Health & Beauty, Fashion, Groceries & Pets, and Electronics categories.
Based on these data, Publishers can identify the best-selling products from these categories and promote them to their followers, enabling them to drive conversions and sales at Advertisers’, including Lazada, e-commerce platforms.
Have an idea of what products to promote from Lazada? Log in to your dashboard and sign up as a Lazada Affiliate Partner at Involve.
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