QANTAS is short for ‘Queensland and Northern Territorial Aerial Service’. It was founded in November 1920, which makes it the 3rd oldest airlines of the world. The number of international destinations and international flights are highest for this Australia based airline, which is also labeled as ‘Flying Kangaroo’ and ‘the spirit of Australia’.
In any business, there are several companies & brands which compete with each other by offering similar products & services.
For any company to thrive, it is not only important for them to improve their own products, but to also look at what their competitor is offering.
Quick Glance:
1. Emirates
2. Singapore Airlines
3. Etihad Airways
4. Malaysia Airlines
5. Qatar Airways
6. Air India
7. Lufthansa
8. British Airways
9. Turkish Airlines
10. Air France
11. Virgin Atlantic
12. United Airlines
13. Air New Zealand
Below we look at the top 13 competitors of Qantas.
1. Emirates:
Found in 1985, a subsidiary of Emirates group, Emirates Airlines commenced its operations with just two aircrafts. Today, it carries biggest fleet of Airbus A380 and Boeing 777s. With more than 3,600 flights per week from Dubai International airport, it connects more than 154 cities across 6 continents in the world.
2. Singapore Airlines:
Singapore Airlines is one of the flagship carriers of Singapore and its base of operation is at Singapore Changi Airport. It is among the top fifteen airlines at a global level. It began its operations in 1947 with its first flight from Singapore to Malaysia.
Etihad Airways is authorized airline of United Arab Emirates. It was formed by the decree of Government of Abu Dhabi in November 2003. It has strategic geographical location for operation of its flights all over the globe.
4. Malaysia Airlines:
Malaysia Airlines is a government owned national carrier of Malaysia which operates flights from Kuala Lumpur International Airport as well as another hub in Kotu Kinabalu and provides full service flights to its customers. It faces competition from other full-service flight operators such as Singapore airlines, Thai Airways, Cathay Pacific etc. It maintains a strong position in southeast Asia.
5. Qatar Airways:
Qatar Airways, one of the major airlines operator is the national flag carrier of Qatar and based in Doha. Rated as one of the best airline operator in the world the company had its origin in the year 1993 and commenced its operation a year later. Qatar Airways is owned by the Government of Qatar and serves in more than 150 destinations across the world.
Read more about Qantas
Qantas SWOT Analysis
Qantas Porter Five Forces Analysis
6. Air India:
Air India is a passenger airlines service provider in India. It is owned by the Government of India. It is a member of Star Alliance, which is one of the largest airlines alliances in the world.
7. Lufthansa:
Lufthansa is the largest domestic German airline. It operates in 18 domestic and nearly 200 international destinations across the globe. Lufthansa airlines' major global competitors are British Airways, American Airways, Air France among others.
8. British Airways:
British Airways was started in 1974 by the British Government to manage two airline corporations namely British Overseas Airways and British European Airways. British Airways is currently the largest in the United Kingdom having a fleet size of more than 250 and flying to more than 400 destinations. It is a leading airline and has set high standards of service in the market.
9. Turkish Airlines:
Turkish Airlines is a government owned, Airlines service, based out of Turkey. The Turkish name for the brand is ‘Turk Hava Yollari’, which give it its pet name as THY. The major area of operations for this airlines brand are Africa, Asia, Europe and US.
Air France is one of the major French airline company operating for more than 200 destination worldwide and being one of the major operator in the European airline sector. The company was founded in the year 1933 through merger of different airlines like Air Orient, Air Union, CIDNA etc. Presently the company is the subsidiary of AIR France-KLM group and founding member of global air alliance SkyTeam.
11. Virgin Atlantic:
Virgin Atlantic is a British airline company. It has its headquarters in Crawley, United Kingdom. It was founded in 1984 by Randolph Fields and Allan Hellary.
12. United Airlines:
United Airlines is one of the flagship carriers of US and its headquarters are located in Chicago. It ranks three by revenue among all the airlines in the world. United Continental Holdings, Inc is the holding company for United Airlines.
13. Air New Zealand:
Air New Zealand is a New Zealand government owned company in the commercial aviation sector. The company operates in domestic and international routes. The company was founded in 1940 as Tasman Empire Airlines Limited which was then acquired by New Zealand government in 1965 to operate on international routes.
To conclude, the above article highlights the various competitors which compete with Qantas. This understanding helps to evaluate the various external business factors for any company.
This article has been researched & authored by the which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse analysis of more brands and companies similar to Qantas. This section covers many brands and companies.
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Virgin Australia is an Australian airline with the core features of a low-cost carrier along with some elements of a full-service airline. It is one of two active airlines (the other being Virgin Atlantic) to use the Virgin brand, as well as the larger by fleet size.
https://en.wikipedia.org › wiki › Virgin_Australia
Fiji Airways (formerly known as Air Pacific) is the flag carrier of Fiji. It operates international services from its hubs in Fiji to 27 destinations, and has an extended network of 108 international destinations through its codeshare partners, including Qantas, who also own a stake in the airline.
, Singapore Airlines, Cathay Pacific , AirAsia, Malaysia Airlines, Emirates, Etihad, British Airways, JetBlue, Delta, Air New Zealand
Air New Zealand
Air New Zealand Limited (Māori: Araraurangi Aotearoa) is the flag carrier of New Zealand. Based in Auckland, the airline operates scheduled passenger flights to 20 domestic and 30 international destinations in 18 countries, primarily within the Pacific Rim. The airline has been a member of the Star Alliance since 1999.
The Porter's Five Forces framework comprises five factors that collectively impact industry profitability and competition. These factors include the threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and rivalry among existing competitors.
In this year's world airline awards by Skytrax, Qantas dropped seven places, from 17th to 24th, while Qatar Airways was named the world's best airline ahead of Singapore in second place.
Qatar Airways claimed the title of the world's best airline for 2024, marking an unprecedented eighth win since 2011. Meanwhile, Qantas held on to the title of Australia's best airline, but slipped out of the global top 20, now ranking 24th worldwide.
Singapore Airlines is one of Qantas's top competitors. Singapore Airlines was founded in Singapore, Central Singapore} in 1972. Like Qantas, Singapore Airlines also competes in the Passenger Airlines & Freight sector. Compared to Qantas, Singapore Airlines generates $1.1B more revenue.
In March 2024 there were 178 direct routes flown by Bonza, Jetstar, Qantas, Rex and Virgin Australia across the domestic network, representing a net increase of 22 routes since March 2019.
What are the 5 elements in Porter's 5 Forces? The 5 elements in Porter's 5 Forces are the Threat of new entrants, Bargaining power of buyers, Bargaining power of suppliers, Threat of new substitutes, and Competitive rivalry.
The application of Porter's Five Forces model in the airline industry shows that the industry is highly competitive and has significant barriers to entry, high bargaining power of suppliers, high bargaining power of buyers, and high threat of substitutes.
Figure 2 – Porter's Five Forces Example: Buying a Farm
The threat of new entry is quite high. If anyone looks as if they're making a sustained profit, new competitors can come into the industry easily, reducing profits.
Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia.
According to the latest TipRanks data, approximately 91.04% of Qantas Airways Limited (QUBSF) stock is held by retail investors. Who owns the most shares of Qantas Airways Limited (QUBSF)? SMALLCAP World Fund Inc owns the most shares of Qantas Airways Limited (QUBSF).
++ Status Credits are earned on eligible Qantas, Jetstar, oneworld® member and oneworld connect® airlines only - see the Airline Earning Tables and Qantas Frequent Flyer program Terms and Conditions for details. Status Credits may not be earned on some fare types and booking classes.
Qantas is an acronym of the airline's original name, Queensland and Northern Territory Aerial Services, as it originally served Queensland and the Northern Territory. It is popularly nicknamed "The Flying Kangaroo" and has the official slogan "Spirit of Australia".
First and Business are better on Emirates but Qantas has Premium Economy which is actually not bad value if you see it on special. It's like Business Class used to be before the flat beds came in. Emirates (nor Singapore Air) has Premium Economy. Qantas now only flies from the UK to Australia via Dubai.
Their dedication to safety, punctuality, and personalized experiences ensures passengers feel valued and well-cared for throughout their journey. With a strong focus on innovation and quality, Qantas sets the standard for excellence in the aviation industry.
Generally, airlines will strive to differentiate themselves by offering better services to attract and retain customers in highly competitive markets. Aside from accurate and consistent flight-related operations, they can invest in staff training and facility updates.
Qantas makes its brand and services stand out by offering a compelling value proposition to its customers. With a focus on safety, comfort, and convenience, Qantas positions itself as the airline of choice for both leisure and business travelers.
To market itself, Qantas uses several media channels such as TV, print, and online. The Qantas frequent flyer program is regarded as one of the best loyalty options because it offers a wide range of facilities to Qantas' frequent flyers and maintains the balance between retaining and acquiring customers.
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