Tinder, the popular dating app known for its swiping interface, is taking a stand against inappropriate behaviour with the introduction of new user warnings. These warnings aim to create a safer and more respectful environment for everyone on the platform.
Tinder in its blog mentions: “The majority of Tinder’s global users are aged 18-25 years old, and they often come to Tinder to begin their dating journey. These new warnings aim to provide additional guidance to users, helping to inform them of inappropriate behavior, as well as offering an immediate opportunity to change their actions moving forward.”
What are the new warnings?
The new warnings fall into three categories:
Authenticity: This covers issues like impersonation, using fake photos, and misleading bios.
Respectfulness: This includes harassment, hate speech, bullying, and unsolicited sexual content.
Inclusivity: This addresses discrimination based on race, ethnicity, gender, sexual orientation, or other factors.
Tinder mentions, “The new warnings are classified into three categories: authenticity, respectfulness, and inclusiveness. They cover in-app behavior when engaging with other users, such as harassment, and protect users against advertising and impersonation.”
How do the warnings work?
If a user's behaviour violates Tinder's Community Guidelines, they will receive a warning within the app. This warning will explain the specific violation and offer resources for learning more about appropriate behaviour. Users will also have the opportunity to provide feedback on the warning.
Tinder mentions: “To detect any breaches of its Community Guidelines, Tinder uses a system of real-time machine-learning features including ‘Does This Bother You’ and ‘Are You Sure’; advanced technology monitoring and human verification. Warnings will be served to users in-app within ‘messages’ from ‘Team Tinder’ with an explanation of what violation occurred, as well as broader information about expected behavior and actions. When users receive a warning it will remain as a visible message that they cannot delete.”
Why is Tinder Implementing These Community Guidelines?
Tinder acknowledges that online dating can sometimes attract bad actors. These new warnings are intended to deter inappropriate behaviour and create a more welcoming and inclusive environment for users.
Nicole Blumenfeld VP of Trust and Safety Operations at Tinder mentions: “Globally, online dating is now the most common way for singles to meet new people, with 53% of people under 30 using dating apps1. As the leading dating app, we want to provide our users with the best experience and the best opportunity to discover new authentic connections in a safe, fun, and respectful environment. This is particularly important for younger users who are new to online dating.”
