TikTok Digital Marketing: If you have not discovered TikTok for business yet you are missing out on a huge potential for your company. If you are looking for new ways to advertise your products and services internationally you may have found an option here, namely TikTok Ads!
TikTok is the sixth most used social network in the world, with over 1 billion subscribers in the beginning of 2024 and still counting. The rapid growth of this lively social media all over Europe, most notably in France, Germany, Italy and Spain, has broadened its potential for advertisers, turning TikTok Ads into a key asset for your business, especially if your target audience includes people under the age of 34. Discover the world of Digital Marketing TikTok with Mintense!
How do TikTok ads work?
Based on short videos that follow the latest trends and challenges, TikTok is different from any other existing social media we are used to browsing. Like on any other social though, the first steps when creating a campaign are:
1. Defining your goals
You can grow your business with TikTok Ads in Europe and reach your audience in all phases of the customer journey.
2. Choosing your target
TikTok for businesses allows you to set your target based on different characteristics. Besides the standard targeting options, on TikTok Ads Manager you can create custom audiences, based on socio-demographic attributes but also on customers’ behaviours and previous interaction with your business. Moreover, the platform works with lookalike audiences, created by TikTok according to the attributes of your personalised targets.
3. Creating your TikTok Ads
Once you have set your goals and target you can finally start creating your ads.There are different formats of ads available for businesses:
In-feed ads are short videos displayed in users’ feed,very similar to native content shared on the platform;
Branded hashtag ads entails publishing ads that encourage users to create and share content using specific hashtags;
Brand takeover is a format displayed in two different moments, full-screen when you first open the app and later on as an in-feed video;
Top view ads are also displayed full-screen, the difference with the previous one is that they do not appear immediately when you open the app but after 3 seconds, for a maximum duration of 60 seconds;
Branded effects allow businesses to create and promote their own filter to encourage users to engage with it.
TikTok Ads Europe: how useful are they?
There is no right or wrong!
If you want to reach a young target then absolutely yes. As we have already said in the beginning of this article, TikTok is the home of Generation Z, the consumers of the future. As it is an emerging platform, there are plenty of opportunities for advertisers who want to be the first in line. However, to succeed on TikTok you must be creative and fun, there is no place for boring formal ads! Thus you need the help of creators or professionals who can communicate your brand in an original way.
Are you ready to unleash your creativity?
If you want to explore the opportunities of TikTok ads in Europe and need the help of a TikTok Ads Agency specialised in international markets contact us, we will be happy to help you out!
FAQs
Some targeting options are not available in all countries or regions. Location targeting is based on a variety of signals to serve ads to users who align with your location targeting selections. Due to the fact that signals vary, our delivery is not guaranteed and accuracy is not guaranteed in every situation.
How to make great TikTok ads the complete 2024 guide? ›
How to create your first TikTok ad in 7 steps
- Get a business account.
- Integrate TikTok with your Shopify store.
- Open the TikTok Ads Manager.
- Set your advertising goal.
- Select your audience.
- Set your budget and schedule.
- Create your ad and submit.
Can you run TikTok ads in a different country? ›
Although there are no restrictions on placements, some placements only support ad delivery in select locations. For example, TikTok Placement supports ad delivery in Egypt, but the Global App Bundle placement only supports Indonesia and Brazil.
What are TikTok ads based on? ›
Reasons you may see certain TikTok ads
You will receive non-personalized ads based on categories of information that are broadly applicable to you and other users based on the context, such as your country and language, and declared information, like your age.
Is TikTok banned in the EU? ›
The United States and the European Union have restricted TikTok, but they aren't the first governments to do so. Even China itself has placed restrictions on the popular short-form video app.
Are TikTok ads available in the USA? ›
You will get Tiktok Ads Account for any country USA , UK , GERMANY, SPAIN , AUSTRALIA.
Can I run TikTok ads in the UK? ›
To comply with user privacy requirements, your TikTok audience must be expanded to more than 1,000 to run the ad group if the targeting location includes any EEA/CH/UK country. If the audience is 1,000 or less, the Ad group will not be created, and you'll get error messages.
Does TikTok Shop work in Europe? ›
TikTok Shop in Europe
With the addition of Germany, France, Italy, Spain, and Mexico, TikTok Shop will be active in 13 countries. It has already gained a strong foothold in the countries where it is active.
Can I use VPN for TikTok ads? ›
If you're concerned about TikTok knowing your real location by tracking your IP address, a VPN can avoid this – just make sure you restrict the location permissions on your device as well. This will also help avoid location-based advertising.
Can you target by zip code on TikTok? ›
In order to use TikTok zip code targeting, you need to head over to your TikTok Ads Manager, where you'll have two options to choose from. You can add zip code targeting to an ad group via Search, and via Bulk Upload. For the Search method, head over to Demographics targeting and find the Location drop down menu.
There are hordes of scam artists running ads for fake products on TikTok. Many of these scam artists will pose as genuine brands, swindling unsuspecting users through attractive deals. We advise you to: Always inspect the URL of retailer websites.
Are TikTok ads worth it? ›
Whether TikTok ads are worth it depends on various factors such as your target audience, advertising goals, budget, and creative strategy. TikTok ads can completely transform a business, but it may not be the best option to commit your time to if you do not have a big budget or a marketing strategy.
How do I change the TikTok target country? ›
While there's no exact way to change the location setting in your TikTok account, you can change the location information TikTok uses to personalize your experiences on the platform, but this is only 'off' or 'while using the app' in the privacy settings.
How do I change my TikTok region to the USA? ›
How to change your TikTok region without a VPN?
- Head to the TikTok app and navigate to Profile/Me.
- On the right top corner, tap on three lines/dots.
- In the section Content & Activity find Content preferences and click on it.
- Tap on Video languages.
- Click on Add language, choose your preferred language and click Done.
Why does TikTok not work in USA? ›
TikTok has sparked concerns over potential user data collection and influence operations by the Chinese government, leading to restrictions and bans in the United States.
How do I get US traffic on TikTok? ›
Effective Ways to Boost Your Traffic on TikTok
- Make an Attractive TikTok Profile. ...
- Make Engaging TikTok Videos. ...
- Use Trending TikTok Hashtags. ...
- Opt for TikTok paid Advertising. ...
- Spread Your Brand's Message By Going Live on TikTok. ...
- Market According to Your Brand's Needs.