The top 20 toys for Christmas 2023 (2024)

The top 20 toys that are likely to be the most-wanted Christmas presents for 2023 have been announced.

With Halloween and Bonfire night out of the way, you'd be forgiven for getting into the holiday spirit, and with just seven weekends until the big day, Christmas shoppers may be looking for help on what to buy if there are young ones in your life.

Well, fear not as The Toy Retailers Association has compiled the DreamToys top 20 most wanted toys this year.

Barbie, a "Beast Lab" and an interactive digital pet are predicted to be among the top-selling toys this Christmas.

Harry Potter, Lego Star Wars, Teenage Mutant Ninja Turtles and L.O.L Surprise! all claim spots in the list.

The toys range in price from £8.99 to £149.99

The list is selected by a panel of toy retailers and toy experts from small independents to large national chains, who pick them based on the "value they bring to playtime".

Paul Reader, chairman of the DreamToys selection committee, said:

"Christmas is a magical time of the year, particularly for children, and this list provides gift-givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.

"From the year's biggest blockbusters, tech-inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year's list is a representation of what the UK toy industry has to offer.

"The top 20 will be highly sought-after so, if families have a particular product in mind, my advice is to shop early to avoid disappointment.

"However, if you are simply looking for inspiration, I'd implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree."

Melissa Symonds, executive director of UK toys at data tracker Circana, said:

"With more than £1 billion spent on toys each Christmas, the festive season remains the most important time of year of the toy industry.

"Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children.

"The UK toy industry continues to be one of the most competitive markets for consumers to buy good-quality presents at affordable prices during the Christmas shopping season."

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