The Kraft Heinz Company - Company Overview and Analysis, 2023 Update (2024)

The Kraft Heinz Company Overview

Kraft Heinz is a manufacturer and marketer of food and beverage products and owns a variety of well-known brands, including Heinz, Kraft, and Oscar Mayer. The company’s product portfolio includes cheese and other dairy products, meat, and refreshment beverages, among others. Kraft Heinz is actively investing in e-commerce, social media, AI, the future of work, geopolitics, supply chain management, and easy & affordable themes. Over the years, products under Kraft Heinz had various price changes from low to very high. As such, store cupboard products had a significant price increase, while impulse products had single-digit increases.

Uncertainty caused due to the Russia-Ukraine conflict, increasing raw material costs, and rising inflationary pressure presents a challenging scenario for Kraft Heinz to achieve growth during the forecast period. However, the company has launched various innovative products to retain its consumer base. During 2022-2027, Asia is expected to register the highest CAGRs across all industries in which Kraft operates. This high growth is likely to be supported by the rising disposable income in this region. The Kraft Heinz company analysis report provides key findings based on market analysis and brand diversification by industry and geography.

Kraft Heinz Company Analysis by Industry

The key industries covered by Kraft Heinz are baby care, non-alcoholic beverages, and food. In terms of industry split, most of Kraft Heinz’s sales were generated from its food business. The food industry recorded the highest sales in 2022 and is expected to record high growth across all regions mainly supported by innovative and experimental product launches with vegan, gluten-free, low-sugar, natural, organic, and low-fat claims. Seasonings, dressings & sauces, and dairy & soy food sectors contributed the most to the food business in 2022. Furthermore, baby care and food industries are projected to grow across all regions during the forecast period.

The Kraft Heinz Company Analysis by Industries, 2022 (%)

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The Kraft Heinz Company Analysis by Regions

The Kraft Heinz has operations in North America, Asia, West Europe, Latin America, the Middle East and North Africa, East Europe, Australasia, and Africa. North America had the highest regional sales in 2022. The US is the top market in the region, followed by Canada and Puerto Rico. The other two leading regions are West Europe and Asia. To capitalize on the growth prospects in the North American and West Europe markets, Kraft Heinz is renewing its popular brands and creating value for its consumers.

The Kraft Heinz Company Analysis by Regions, 2022 (%)

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The Kraft Heinz Company Analysis – Key Themes

The Kraft Heinz is involved in the themes of health and wellness, AI, ESG, sensory indulgence, and supply chain management.

Health and Wellness: In December 2022, Kraft Heinz launched a plant-based spread in cream cheese flavor that claimed to be gluten and lactose-free. In addition, Kraft Heinz also launched plant-based Creamy Tomato Soup and Beanz & Vegan Sausages. These launches are likely to appeal to consumers who seek plant-based alternatives.

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Scope

• Kraft Heinz’s business is majorly concentrated in the US._x000D_

• The North American food industry presents positive outlook._x000D_

• Kraft is likely to reap the benefits of favorable business conditions in North America._x000D_

• Kraft Heinz targets health-conscious consumers by launching products with free from claims._x000D_

• Kraft Heinz is actively launching products under health & wellness theme.

Key Highlights

• Geographically diversified sales operations aided the company’s growth prospects in 2022.
• All regions globally present favorable market conditions for the food industry during the forecast period.
• Asia presents positive growth prospects for General Mills in the future.
• General Mills focuses on new product innovation to offer novel and unusual flavors in their products.
• General Mill focuses on investing in digitalization to stay ahead of the competition.

Reasons to Buy

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• Access valuable strategic take-outs to help direct future decision-making and inform new product development.