Better corporate communication improves employee productivity in the following ways:
Problem Solving
Many employeeswaste tons of time searching for the required informationto execute specific tasks. This isn’t just the case with new employees. Anyone who’s trying to execute a process they are unfamiliar with would face this issue.
Related:5 Ways Effective Internal Communication Can Boost Employee Productivity
However, an employee communications platform largely eliminates this problem.
People can just ask their colleagues for help over the platform – in specific departmental/ topic-based ‘channels.’
Anyone who has experienced that situation before will be able to help out by providing an immediate solution.
Knowledge Culture
Corporate communicationencourages the practice ofsharing knowledge and experiences.
For example, a support or sales team member can share their unique experience with a customer. Everyone else can use thatknowledgeto help other customers more successfully in the future.
Communication leads to bettercollaboration. And when people collaborate more efficiently, they get more done in less time with less friction.
Related:Company Values: Definition, Importance and Examples
5. Attracting Top Talent
Companies are only as successful as the people who work there! Butattracting top talentis an expensive and time-consuming process.
Corporate communication can help you attract better talentanddo it faster and less expensively. Here’s how:
Referrals from Engaged Employees
One of the best ways to hire excellent talent is through employee referrals.
Engaged employeesare far more likely to actively encourage their friends and family members to apply.
And as I explained earlier, good internal communication always leads to better employee engagement.
Brand Ambassadors
If you have an employee advocacy program in place, your existing employees will be able to talk aboutopen positionson their social networks.
Instead of spending thousands of dollars on job ads, you can acquire suitable candidates through corporate communication on social media.
Showcasing your company culture
Your employees can also use social media to showcase yourcompany culture.
For example, your employees can share videos of team-building events, birthday celebrations, posts about progressive HR policies, CSR (corporate social responsibility) initiatives, and much more.
Moreover, when these posts come from employees across different teams rather than from HR, they are far more credible for showcasing how your company isa great place to work.
10 Interesting Facts About Corporate Communications
- 60% of companies don’t have a long-term strategy for their internal communications. (Workforce)
- 74% of employees feel they are missing out on company information and news. (Trade Press Services)
- 72% of employees don’t have a full understanding of the company’s strategy. (IBM)
- Only 23% of executives say that their companies are excellent at aligning employees’ goals with corporate purposes. (Deloitte)
- More informed employees outperform their peers by77%. (Gartner)
- Organizations with effective change and communication programs are3.5 times morelikely to outperform their peers. (ThinkTalent)
- Only9%of communicationsleaders feel confident in their ability to shape corporate culture. (Gartner)
- Communicating strategy, values and purposes was listed as a key priority by64%of communicators. (Gatehouse)
- 46%of communications leadersconsider audience information overload a key challenge. (Gartner)
- 93%of employeesbelieve that video has become a vital part of internal communication. (Engine Creative)
Conclusion
Corporate communication is no longer restricted to yourmedia relations team. Today, all your staff – from your executive management to your support team members can have an active role in it. Corporate communication enables yourentire workforceto make a unified and massive contribution to yourbusiness success.
Schedule a Haiilo demo to get moreactionable tips to boost employee engagement at your workplace!
