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Matthew Mason
Matthew Mason
Empowering Experts with Scalable Learning Programs to Unleash Their Potential and Multiply Their Impact
Published Apr 25, 2022
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Often we get asked “What is the difference between a book and a course?” or “Why to build a course when I have a book, aren’t they the same thing?” Great questions and the simple answer is that one is about information, while the other is about transformation.
A book is very informational. Generally, it contains great stories, such as the transformation the author went on, plants important ideas in the mind of the reader, and can inspire the reader to take action. However, it doesn’t usually provide the reader with the actionable steps (or the tools and templates) needed for their own transformation.
A course is much more transformational. While it provides information (and should be telling some stories as well) it can be much more transformational, providing the student with not just knowledge but also the skills to implement the knowledge and change behavior or perform tasks better.
Both are based on the same content, but the structure, focus, and tone are all very different.
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6 Comments
Ant Blair
7x Public Speaking Champion & Trusted Advisor
1y
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Thanks for writing this Matthew. I ran across your article googling for an answer to "book vs blog + course". Any insights? Much appreciated if you have any to share.
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Renée Hasseldine
Think RAPT System Founder & CEO
2y
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Great distinctions, Matthew. I especially loved how they're based on the same content, but the delivery is very different.
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