Subscriber losses among pay TV subscribers U.S. 2023 | Statista (2024)

Skip to main content

  • Popular Statistics
  • Topics
  • Markets
  • Reports
  • Market Insights
  • Consumer Insights
  • Company Insights
  • eCommerce Insights
  • Daily Data
  • About Statista
  • Statista+
  • Statista Q
  • askStatista
  • nxt statista
  • Content & Design
  • Statista R
  • Premium

    Premium statistics

    Industry-specific and extensively researched technical data (partially from exclusive partnerships).

    A paid subscription is required for full access.

    Published by

    May 10, 2024

    The number of net subscriber losses among pay TV providers in the United States in 2023 amounted to 5.04 million, up from 4.6 million in the previous year. Traditional pay TV companies lose more and more subscribers each year, whilst at the same time, video streaming companies have been flourishing.

    Number of net subscriber losses among pay TV providers in the United States from 2014 to 2023 (in 1,000s)

    CharacteristicNet loss in thousands
    --
    --
    --
    --
    --
    --
    --
    --
    --
    --

    Exclusive Premium Statistic

    To access all Premium Statistics, you need a paid Statista Account

    • Immediate access to all statistics
    • Incl. source references
    • Download as PDF, XLS, PNG and PPT

    Already have an account? Login

    Share this statistic

    Download

    Source

    Show detailed source information?
    Register for free
    Already a member?
    Log in

    Release date

    March 2024

    More information

    Region

    United States

    Survey time period

    2014 to 2023

    Special properties

    figure from 2023 represents 96% of the market

    Supplementary notes

    * From 2016 onwards, includes internet-delivered services such as Sling TV

    Figures have been rounded.

    Citation formats

    Subscriber losses among pay TV subscribers U.S. 2023 | Statista (6)

    Julia Stoll

    Research expert covering TV and video media

    Get in touch with us now

    Profit from additional features with an Employee Account

    Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.

    Register now

    Subscriber losses among pay TV subscribers U.S. 2023 | Statista (7)

    Profit from the additional features of your individual account

    Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set statistic alerts) please log in with your personal account. If you are an admin, please authenticate by logging in again.

    Login

    Subscriber losses among pay TV subscribers U.S. 2023 | Statista (8)

    To download this statistic in XLS format you need a Statista Account

    To download this statistic in PNG format you need a Statista Account

    To download this statistic in PDF format you need a Statista Account

    To download this statistic in PPT format you need a Statista Account

    As a Premium user you get access to the detailed source references and background information about this statistic.

    As a Premium user you get access to background information and details about the release of this statistic.

    As soon as this statistic is updated, you will immediately be notified via e-mail.

    … to incorporate the statistic into your presentation at any time.

    You need at least a Starter Account to use this feature.

    You need to upgrade your Account to download this statistic

    • Immediate access to statistics, forecasts & reports
    • Usage and publication rights
    • Download in various formats

    Already have an account? Login

    You need one of our Business Solutions tousethisfunction

    • Immediate access to statistics, forecasts & reports
    • Usage and publication rights
    • Download in various formats

    Already have an account? Login

    Access all statistics starting from $1,788 USD yearly *

    * For commercial use only

    Basic Account

    For single users

    $0 USD

    Always free

    Access limited to Free Statistics. Premium Statistics are not included.

    • Free Statistics

    Based on your interests

    Starter Account

    For single users

    $149 USD $199 USD

    per month, billed annually 1

    25% off until Sep 30th

    • Free Statistics
    • Premium Statistics
    • The statistic on this page is a Premium Statistic and is included in this account.

    Professional Account

    For teams of up to 5 people

    $959 USD

    per month, billed annually 1

    • Free + Premium Statistics
    • Reports
    • Market Insights

    1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

    Compare accounts

    Statistics on " Cord-cutting in the United States "

    Other statistics that may interest you Cord-cutting in the United States

    Overview

    6

    Selected pay TV providers

    5

    Consumer behavior

    6

    Streaming and vMVPDs vs. pay TV

    5

    Further related statistics

    16

    Further Content: You might find this interesting as well

    Statistics

    Access all statistics starting from $1,788 USD yearly *

    * For commercial use only

    Basic Account

    For single users

    $0 USD

    Always free

    Access limited to Free Statistics. Premium Statistics are not included.

    • Free Statistics

    Based on your interests

    Starter Account

    For single users

    $149 USD $199 USD

    per month, billed annually 1

    25% off until Sep 30th

    • Free Statistics
    • Premium Statistics
    • The statistic on this page is a Premium Statistic and is included in this account.

    Professional Account

    For teams of up to 5 people

    $959 USD

    per month, billed annually 1

    • Free + Premium Statistics
    • Reports
    • Market Insights

    1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

    Compare accounts

    Learn more about how Statista can support your business.

    Menu

    Subscriber losses among pay TV subscribers U.S. 2023 | Statista (2024)

    FAQs

    Subscriber losses among pay TV subscribers U.S. 2023 | Statista? ›

    According to the latest estimates, U.S. pay TV providers suffered a combined net subscriber loss of over five million viewers in 2023, and U.S. pay TV revenue also plummeted to 85 billion U.S. dollars in 2023.

    Read On
    How many pay TV subscribers are there in the US? ›

    Data revealed that the number of traditional pay TV households in the United States stood at around 58 million in 2023. This figure will likely drop further over the next few years and amount to less than 41 million by 2028. Meanwhile, digital pay TV is becoming increasingly popular.

    Discover More Details
    How big is the pay TV market in the US? ›

    Report AttributeDetails
    Market size value in 2021USD 235.29 Billion
    Revenue forecast in 2028USD 265.44 Billion
    Growth RateCAGR of 1.7% from 2021 to 2028
    Base year for estimation2020
    10 more rows

    Continue Reading
    What percentage of Americans still have cable TV? ›

    48% of United States Adults have Satellite or Cable TV Subscriptions. For the sake of streaming services, most Americans have reduced their monthly cable subscriptions. According to research, 48% of United States adults reported having satellite or cable TV subscriptions, while most focused on streaming services.

    See Details
    Is Netflix losing customers in 2024? ›

    Quarterly Netflix subscribers count worldwide 2013-2024

    Netflix had around 277.65 million paid subscribers worldwide as of the second quarter of 2024. This marked an increase of over eight million subscribers compared with the previous quarter.

    Find Out More
    How many people have stopped paying for cable? ›

    In fact, traditional pay-TV providers lost around 6 million pay-TV subscribers each year from 2019 to 2022. This trend seems set to continue, with more than 4.5 million customers leaving in the first three quarters of 2023 alone. Most cord-cutters are not just ditching live TV for all on-demand, however.

    Tell Me More
    Are cable companies losing customers? ›

    Overall, traditional cable providers lost over 18,700 customers every day during the quarter. The overall penetration of traditional cable TV is now down to 42% of all households, down from 73% at the end of 2017. In the fourth quarter, Comcast dropped from being the large cable provider and fell below Charter.

    Show Me More
    What is the pay TV industry trend? ›

    Pay TV Market Analysis:

    Key Market Trends: Key trends in the market involve the introduction of over-the-top (OTT) streaming services, the incorporation of artificial intelligence (AI) offering personalized content recommendations, and the widespread adoption of hybrid set-top boxes.

    Explore More
    Who dominates the TV market? ›

    Samsung is the leader in the global television (TV) set market with a share of 19.6 percent in terms of sales volume in 2022. LG and TCL take second place with 11.7 percent in the same year. While LG's market share decreaed, TCL's market share underwent a growth, up from 11.5 percent in 2021.

    Continue Reading
    Who is the largest owner of TV stations in the US? ›

    Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people.

    Show Me More

    Why are people getting rid of cable TV? ›

    Rising cable costs and the thousands of options for shows and movies on various streaming services have been key factors in the popularity of cord-cutting. As long as streaming subscriptions are more affordable than cable for the average household, it makes sense to move away from cable.

    Read The Full Story
    Does anyone pay for cable anymore? ›

    Now, about five million people abandon cable TV every year — leaving about 75 million Americans in the traditional TV ecosystem, according to analyst estimates. Most analysts believe that 40 million to 60 million Americans will continue to subscribe to some form of traditional cable in the years to come.

    See Details
    Who is the largest MVPD in the US? ›

    1) Xfinity

    Owned and operated by Comcast, Xfinity is the largest Multichannel Video Programming Distributor in the United States with a total of 14.1 million subscribers in Q4 2023. Xfinity distributes video programming over Comcast cable infrastructure and offers services in 40 U.S. states.

    Get More Info Here
    How many OnlyFans subscribers are there in the US? ›

    In the year 2023, around 47.85% of total OnlyFans users belong to the United States of America resulting in 428.5 million, out of these 13.46% are desktop players and 86.54% are mobile players.

    Continue Reading
    How many people are subscribed to pay TV worldwide? ›

    The number of pay TV subscribers across 138 countries will remain at just under 1 billion.

    View More
    How many people pay for TV? ›

    In the United States, 56.6 million households are estimated to have a subscription to pay TV in 2024. Comparatively, 65.1 million households in the United States were subscribed to a pay TV in 2022. That displays a decrease of 9 million households that have subscribed to pay TV in 2024 compared to 2022.

    View Details
    How many prime subscribers are there in the US? ›

    US Amazon Prime Subscribers

    According to eMarketer estimates, 180.1 million adults in the US use Amazon Prime as of 2024.

    See More
    Top Articles
    How to Run One Python Script From Another – Data to Fish
    5+ Most Popular Chinese Browsers [Ranked & Reviewed] - Alvaro Trigo's Blog
    #ridwork guides | fountainpenguin
    Directions To Franklin Mills Mall
    Ross Dress For Less Hiring Near Me
    Driving Directions To Fedex
    Co Parts Mn
    Nieuwe en jong gebruikte campers
    True Statement About A Crown Dependency Crossword
    Wnem Radar
    Immediate Action Pathfinder
    No Strings Attached 123Movies
    6th gen chevy camaro forumCamaro ZL1 Z28 SS LT Camaro forums, news, blog, reviews, wallpapers, pricing – Camaro5.com
    Munich residents spend the most online for food
    Sonic Fan Games Hq
    Missed Connections Dayton Ohio
    Grayling Purnell Net Worth
    Stardew Expanded Wiki
    Schedule 360 Albertsons
    Mail.zsthost Change Password
    Self-Service ATMs: Accessibility, Limits, & Features
    Pecos Valley Sunland Park Menu
    Sussyclassroom
    Wkow Weather Radar
    Jeff Nippard Push Pull Program Pdf
    Renfield Showtimes Near Paragon Theaters - Coral Square
    Select Truck Greensboro
    Cornedbeefapproved
    As families searched, a Texas medical school cut up their loved ones
    Little Einsteins Transcript
    Nurofen 400mg Tabletten (24 stuks) | De Online Drogist
    Why Are The French So Google Feud Answers
    Wcostream Attack On Titan
    Devotion Showtimes Near Mjr Universal Grand Cinema 16
    Cl Bellingham
    Bismarck Mandan Mugshots
    Shih Tzu dogs for sale in Ireland
    Wsbtv Fish And Game Report
    Walgreens Agrees to Pay $106.8M to Resolve Allegations It Billed the Government for Prescriptions Never Dispensed
    Culver's of Whitewater, WI - W Main St
    Gfs Ordering Online
    התחבר/י או הירשם/הירשמי כדי לראות.
    Amc.santa Anita
    Despacito Justin Bieber Lyrics
    Jamesbonchai
    Atu Bookstore Ozark
    Iron Drop Cafe
    Upcoming Live Online Auctions - Online Hunting Auctions
    Craiglist.nj
    Walmart Front Door Wreaths
    211475039
    Latest Posts
    Publish articles on LinkedIn | LinkedIn Help
    Afterpay vs Klarna: Which is the best choice for you?
    Article information

    Author: Amb. Frankie Simonis

    Last Updated:

    Views: 6318

    Rating: 4.6 / 5 (56 voted)

    Reviews: 95% of readers found this page helpful

    Author information

    Name: Amb. Frankie Simonis

    Birthday: 1998-02-19

    Address: 64841 Delmar Isle, North Wiley, OR 74073

    Phone: +17844167847676

    Job: Forward IT Agent

    Hobby: LARPing, Kitesurfing, Sewing, Digital arts, Sand art, Gardening, Dance

    Introduction: My name is Amb. Frankie Simonis, I am a hilarious, enchanting, energetic, cooperative, innocent, cute, joyous person who loves writing and wants to share my knowledge and understanding with you.