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SMS yields a 98% open-rate
Text messages yield a 98% open-rate compared to email’s 20%.
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90% of texts are read within 3 minutes
90% of SMS messages are read within three minutes of being received, while it takes an average of 90 minutes for people to respond to an email.
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Text messages have a 45% average response rate
SMS messages have a response rate of 45%, while email has a response rate of just 6%.
The click-through rate (CTR) for SMS messages is 36%, while the CTR for email is just 3.2%.
Additional Advantages of SMS (Text Messaging) for Businesses
• Accessibility: Texts can be accessed from any mobile device, whereas email messages require an internet connection and a device with email capabilities. This makes SMS a more accessible method of communication for people on-the-go. With SMS, individuals don’t need to worry about being connected to WiFi or have data, making it more convenient for contacting people on the move. This also creates a more personalized experience for the recipient.
• Faster Delivery: Text messages are delivered almost instantly, which makes them a better option for urgent or time-sensitive messages. Unlike email, which can sometimes get lost in the clutter of an inbox, SMS messages are delivered directly to the recipient’s mobile device, ensuring that they receive the message as fast as possible.
• Straight to the point: SMS messages are limited to 160 characters, which forces the sender to be concise and to the point. This makes text messages easier and quicker to read than emails, which can be lengthy. SMS messages can be read at a glance, making them a more efficient method of communication for both the sender and the recipient.
• Higher Engagement: SMS messages have a higher engagement rate compared to emails, with recipients more likely to interact with an SMS message than an email. People receive countless emails everyday. If you’ve had the same email address for a long time, it’s likely that you’re bombarded with promotional emails regularly. Your text message inbox is unlikely to be filled with junk aside from the occasional spam text. This makes text messages much more likely to be engaged with.
• Better Security: Text messages are considered to be more secure than email because they are encrypted end-to-end. This means that the message is only accessible by the sender and recipient, making it a more secure method of communication for sensitive information. Additionally, SMS messages don’t contain hyperlinks or attachments, which are often used in email phishing attacks. This makes SMS a safer option for businesses or individuals who need to communicate sensitive information.
Connecting Both Methods
CloudContactAI’s email-to-SMS gateway not only simplifies communication processes by seamlessly integrating SMS functionality into your existing email workflows, but it also opens up numerous strategic avenues for enhancing customer interaction. By adding your business email domain to the allowed list, team members can conveniently access the texting service through their email apps with just one click, eliminating the hassle of using additional applications or platforms.
Setting up email forwarding rules with the email-to-SMS gateway allows for automatic conversion of emails to text messages for distribution to designated mobile numbers. This automation saves valuable time and ensures that crucial information promptly reaches the intended recipients. For instance, if your eCommerce store sends order updates via email, the gateway can effortlessly forward these emails directly to customers’ mobile numbers. This streamlined process eliminates the need for extra apps or services to convert email notifications into SMS format.
Leverage these capabilities to enhance your marketing strategies. For example, encourage your customers to subscribe to your email list through strategic SMS prompts, offering exclusive content or discounts. Follow up an email announcement of a new product launch with a timely SMS flash sale alert, creating a sense of urgency and driving immediate engagement.
Balance your communication by considering the customer’s perspective to avoid message fatigue. Opt for a mix of informational and promotional content, and maintain a frequency that keeps customers informed but not overwhelmed, generally limiting to one or two impactful messages per week.
Utilizing the email-to-SMS gateway requires no coding or technical expertise, making it accessible to all users within the organization. This user-friendly approach ensures that even non-technical individuals can easily configure and leverage the service, enhancing efficiency and communication within the workplace. By integrating thoughtful, customer-centric strategies, businesses can effectively use this technology to foster stronger relations and ensure higher engagement rates.
FAQs
SMS carries an average conversion rate of 29%, while email has a 15.2% average conversion rate. In addition, SMS generates 17 times more revenue than email. SMS marketing is the clear winner when it comes to garnering results for organizations.
What percentage of businesses use SMS marketing? ›
In 2022, 55% of businesses were using SMS marketing, so 45% more businesses are using text marketing now compared to this time two years ago. Healthcare (86%), e-commerce/retail (84%), and consumer services (81%) are the industries seeing the highest SMS marketing adoption rates.
Is it more appropriate to use text messaging or email in business? ›
While both email and SMS are important forms of employee communication, their differences show most in their use cases. Emails are best used for office settings and long-form content, while texting is better for more non-office settings or urgent matters.
What is the success rate of SMS? ›
SMS has a staggering 98% open rate. That's 3.7x more than the 26.8% open rate for email and 12.5x more than the 7.8% open rate for push notifications. Most people (90%) respond to SMS messages within 30 minutes, which is particularly useful for time-sensitive promotions or sending critical information.
What is the response rate of text messages vs email? ›
Text messages have a 45% response rate, whereas email responses are just 8%. It takes an average person 90 seconds to respond to texts. That is because they are usually short and to the point. In contrast, emails have a lot of details, and replying to them can be a big task.
Why email is better than SMS? ›
Choosing between Email & SMS
SMS and email both have their strengths and work best as complementary channels. SMS is best for time-sensitive information, urgent requests, or two-way communication. Email is best for long, rich media content that users can access later.
What is the average ROI for SMS marketing? ›
Often compared with email marketing which gives an ROI between $32 to $45 per dollar spent, SMS marketing, on the other hand, is believed to give an ROI of around $5+ for each dollar spent.
What are the SMS marketing stats for 2024? ›
In 2024, 79% of consumers have opt-in to receive text messages from businesses, which increased 11% from last year. 58% of customers say businesses should use SMS to reach them quickly. In 2024, businesses are expected to spend around $790 million globally on SMS marketing.
How successful is SMS marketing? ›
Marketing texts have high conversion rates.
SMS has an impressive conversion rate. Mobile users respond to calls to action in text messages more than any other marketing channel. Studies show that SMS messages have an average response rate of 45 percent, compared with an average email response rate of 6 percent.
Is it more professional to email or text? ›
Formal and professional – Emails are typically considered more formal than text messages, making them ideal for important business communications. Information density – Emails allow you to include a lot of information (attachments, links, etc.). This can be useful when conveying complex or detailed information.
It's convenient, fast, and personal. In fact, a recent study found that 75% of consumers prefer to text message businesses rather than email or call. There are several reasons why text messaging is more effective than other communication methods. First, it's more convenient.
What is a disadvantage of text messaging in business? ›
Con: Too many business text messages can feel intrusive. If businesses send too many marketing texts in addition to vital communications like notifications and customer service replies, consumers can get frustrated and ask to be removed from texting lists.
Is SMS becoming obsolete? ›
Despite all the evidence that SMS is an outdated technology, not built with either privacy or security in mind, it remains a protocol that is widely relied upon because of how widely accesible it is.
What is the open rate of SMS vs email? ›
Open Rate. Emails have an open rate of 22%. Text message (SMS) marketing has the potential to be much more successful than email marketing due to its high open rate of 98%. So, more people are likely to respond to your messages and interact with you.
Does anyone use SMS anymore? ›
That is according to data from communications firm Infobip, which showed that 30% of those surveyed said they sent text messages daily – with 54% saying they used SMS as a way of reaching people who were not on other messaging platforms.
Is SMS marketing still effective? ›
Marketing texts have high conversion rates.
SMS has an impressive conversion rate. Mobile users respond to calls to action in text messages more than any other marketing channel. Studies show that SMS messages have an average response rate of 45 percent, compared with an average email response rate of 6 percent.
Is email marketing the most effective? ›
Email marketing is considered one of the most effective forms of digital marketing because of the low cost, the ability to customize and track performance and build relationships with customers.
Which is more effective email marketing or social media marketing? ›
Higher conversion rates: Email marketing is known for having a high return on investment (ROI) and can drive sales more effectively than social media, as it allows for targeted and personalized communication with customers and leads.
Why email is better than instant messaging? ›
Email is great for sharing files and provides a written record of communications which can be particularly important in a business setting. The main difference between email and instant messaging, however, is generally the speed of communication and susceptibility to junk and spam mail.
