As the number of smartphone users worldwide increases year after year, it’s no surprise that mobile commerce sales are also reaching all-time highs. That said, knowing certain mobile usage statistics can come in handy when crafting a digital marketing strategy.
Smartphone market share: Table
Smartphone brand | Market share (as of July 2024) |
1. Apple | 27.75% |
2. Samsung | 23.56% |
3. Xiaomi | 11.80% |
4. Oppo | 5.86% |
5. Vivo | 5.40% |
6. Realme | 3.64% |
Smartphone market share: Key points
- With a smartphone market share of 27.75% (as of July 2024), Apple is the most popular mobile phone brand worldwide.
- More than half of global smartphone users own smartphones manufactured by either Apple or Samsung.
- The top five smartphone brands have a combined market share of 74.37%.
Top smartphone manufacturers by market share
The latest statistics on the smartphone market share worldwide show that as of July 2024, US phone maker Apple leads the pack, with a market share of 27.75%. This means that more than one-quarter of smartphone users worldwide use an Apple phone.
Second on the list of the most popular smartphone manufacturers is Samsung. The South Korean brand has 23.56% of the smartphone market share, just four percentage points less than Apple.
Apple and Samsung dominate the smartphone industry and own a combined 51.31% of the total smartphone market share. In fact, these two smartphone manufacturers have been leading the market since 2013. That year, both their market shares surpassed Nokia’s, a Finnish phone brand that was immensely popular in the 2000s.
The data also shows that Apple’s lead over Samsung has held relatively steady over the past year. In July 2023, its market share was 28.39%, 4.17 percentage points above Samsung’s 24.22%.
Xiaomi is the third-largest smartphone brand, with 11.8% of the total market share. This is impressive for the Chinese company, considering it was founded only in 2010. The bulk of Xiaomi’s growth came in the past five years. Prior to 2017, the phone maker only had around 2% of the market share. That year, however, it more than doubled its share, ending the year with 4.75%.
After Xiaomi, Oppo and Vivo follow, with 5.86% and 5.4% of the market share, respectively. The sixth-largest smartphone manufacturer is Realme, which holds 3.64% of the smartphone market share.
Together, these six brands own 78.01% of the global smartphone market share. In other words, more than three out of every four smartphones being used worldwide are manufactured by them.
Out of all the top phone brands in the world, only Apple is based in the United States. In fact, the remaining five hail from Asia—specifically, China and South Korea.
![Smartphone Market Share Worldwide [Aug 2024 Update] | Oberlo (2024)](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mP8/h8AAvMB+NzmkbcAAAAASUVORK5CYII=)