With simple customization features and next-level selling tools, Shopify is the only end-to-end commerce platform to build, grow, and run your business.
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Why Shopify
See why brands are moving to Shopify
1
Customize your brandStand out with full control over your brand and customer experience—just the way you like it.
2
Sell everywhereSell on popular marketplaces like Etsy and Amazon, on social, in-person, and internationally.
3
Scale without compromiseDo business on your own terms and scale without compromising your bottom line.
4
Get more featuresAccess the same best-in-class features and functionality used by the world’s biggest brands.
Customize your brand
Take full control of your brand
Pick from over 70 no-code themes or create your own. Claim your own domain and customize your checkout, product pages, and more with simple, easy-to-use tools.
Customize every branding aspect
Select from fast, customizable templates or partner with a developer to build a unique online store experience of your own.
Explore Shopify stores
Level up with apps
Add more features and functionality with over 8,000+ apps built by trusted Shopify developers.
Explore app store
Own your customer relationships
Manage your own customer data and leverage built-in marketing tools like Shopify Email and Inbox to build deeper connections with your customers.
Explore marketing tools
Streamline your SEO
Make your store easy to find and accelerate your site speed with SEO tools and step-by-step guides. Even a one-second improvement can boost mobile conversion by up to 27%.
Explore our SEO checklist
I thought, ‘There needs to be a better way of doing this.’ So I looked and found Shopify. And the great thing about Shopify is that it was very easy to take a webshop to market in a matter of hours—not weeks.
Sell everywhere
Sell more with the best-converting checkout
Shopify’s checkout lifts conversion by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.
Go international
Reach buyers around the world with native multi-language and multi-currency features, plus a host of local payment gateways for an optimized checkout experience that converts.
Start selling internationally
Market from one place
Create ad campaigns directly from Shopify to reach new customers across email, social, and marketplaces like TikTok, Instagram, Amazon, and Etsy.
Build a campaign
Accelerated by Shop Pay
Shop Pay is the best-converting accelerated checkout on the internet. With more than 150 million users, brands can convert first-time visitors into customers with a single tap.
Explore Shop Pay
A smarter way to sell in person
Accept in-person payments quickly and easily with Shopify Point of Sale. Track your whole business with real-time data from both online and retail sales.
Explore Shopify POS
Scale without compromise
Keep more money in your pocket
Get a higher return on investment while scaling—without compromising your bottom line.
Lower transaction fees
Shopify charges lower fees on the sale price than Etsy and it doesn’t charge transaction fees when merchants use Shopify Payments.
Your prices, your way
Set your own prices without the pressures of competitor pricing or marketplace search algorithms.
Unlimited products with no listing fees
Never pay extra to list more products on Shopify for the same monthly price plan you sign up for.
Find a Shopify plan that’s best for you
Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.
See pricing
Get more features
Technology that grows with you
Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping hundreds of annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.
Shopify Editions
All the latest updates, all in one place
We're constantly evolving our powerful global platform to make commerce better for everyone. Now twice a year, we publish a rundown of everything we’ve built in Editions.
Explore Editions
Powerful, stable, and secure
Shopify maximizes security without compromising performance or affecting compatibility. The platform handles the internet’s biggest flash sales with ease.
Do more with analytics and insights
Access powerful real-time business data and customer insights that let you drive growth in strategic ways.
Transfer your data
Migrate your way
There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.
FOR SMALLER BUSINESSES
Migrate manually
For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.
- Note that some data like orders and blog posts can’t be moved this way.
- Copy text from your current store’s pages and paste it in your new Shopify store where you need.
Explore manual migration
FOR FAST SETUP
Move with a migration app
Migrate your store quickly. Use a third-party migration app from the Shopify App Store.
- Transfer essential store data, including products, orders, customers, reviews, and more.
- Keep your store's SEO and overall integrity intact throughout migration.
Explore migration apps
FOR LARGE BUSINESSES
Hire a Shopify Partner
Work with a Shopify Partner to manage and complete your migration.
- Collaborate with a Shopify Partner that specializes in migration for your industry and size.
- Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.
Find a Shopify Partner
CUSTOMER SUPPORT
24/7 Support
Get help at any point in the process, from importing data to building your store from our award-winning customer support team.
Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.
Contact support
Explore resources
Learn why brands are switching
Discover helpful resources on the differences that separate Shopify vs. Etsy.
ARTICLE
Etsy and Shopify: How To Use Both To Grow Your Business
Delve into the differences between Etsy and Shopify with real examples of sellers who found success on both platforms.
Read the article
ARTICLE
Is Selling on Etsy Worth It? Online Store vs. Etsy
See stories from four business owners on how theytook more ownership over the ways they reach their customers.
Read the article
FOUNDER STORIES
Wholesale to Scale: How A Former Interior Designer is Keeping Up With Unexpected Demand
With direct sales on a breakaway trajectory, find out how Artemis Design Co. went from Etsy to Shopify—implementing new systems to help them keep doubling sales every year.
Read the article
FOUNDER STORIES
The Unexpected Success That Led This Etsy Seller to Start Her Own Store
Learn how entrepreneur Tamara Mayne got her start on Etsy and the sequence of events that led her to open her own store on Shopify to take control of her brand.
Read the article
ARTICLE
Moving From Etsy to Shopify: An Ecommerce Migration Story
The Polder family built their business on Etsy. But as Old World Kitchen evolved, they outgrew the marketplace. Learn why they moved their brand from Etsy to Shopify.
Read the article
HELP CENTER
Migrate from Etsy
This guide outlines how to migrate your store to Shopify from Etsy.
Follow the steps
Frequently asked questions
Shopify empowers you to build your own online store whereas Etsy is a marketplace. The Shopify platform enables merchants to build their brands and own their marketing. Shopify businesses are scalable allowing you to start out small and grow into a household brand.
Easily transfer your product listings from Etsy to Shopify using our comprehensive migration guide. This guide provides step-by-step instructions to ensure a smooth transition, helping you get a quick start selling on your new Shopify store.
Yes, you can manage your Etsy sales directly from Shopify using the Marketplace Connect app to sync your orders and products seamlessly between both platforms.
When comparing Etsy vs. Shopify pricing, it ultimately depends on how many products you sell. While Shopify has a monthly subscription, there are no product listing fees and you’re able to sell an unlimited number of products.
If you’re selling handmade products, craft supplies, or vintage pieces, Etsy has a pre-built audience on their marketplace making them a good choice. However, if you plan to sell products in categories such as fashion, home decor, automotive, kitchen, or any other popular niche, your best bet is Shopify as there’s fewer product restrictions.
Unlike Etsy, Shopify doesn’t charge listing fees or transaction fees (when using Shopify Payments) allowing you to keep more of your earnings.
For beginners, Shopify offers extensive support and resources to guide new merchants through setting up and scaling their online stores, making it user-friendly for those starting their ecommerce journey.
Selling on Etsy provides immediate access to a built-in audience but comes with higher competition, which might reduce profitability. It's great for specialized or niche items, while Shopify offers more customization, and is better suited for establishing a unique brand and scaling business operations.
Shopify is beneficial for artists looking to sell without constraints, as it allows for selling unlimited items without listing fees, giving you the freedom to offer more artwork and potentially reach a larger audience.
Shopify vs. Etsy
Ready to grow? Switch to Shopify.
Try Shopify for free, and enjoy your first month for $1 on select plans. Explore all the tools and services you need to start, run, and grow your business.
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