Share collaborative articles via LinkedIn message | LinkedIn Help (2024)

FAQs

What to write when sharing an article on LinkedIn? ›

For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you're sharing.

After experimenting with collaborative articles, my verdict is that if you have enough expertise to contribute to these articles, you likely have enough expertise to create and share your own content through more effective LinkedIn mediums like short-form posts and newsletters (like the one you're currently reading).

If they are interested in becoming a contributor, they can request for an invite to contribute by liking and reacting to the collaborative article. This will enable them to actively participate in the collaborative article experience. If you've any other questions on collaborative articles, please contact us.

When reposting articles, be sure to add your own commentary to the repost to make the post unique. Your commentary can include adding your perspective, a summary or hashtags. When appropriate, it can be a good idea to tag authors or other people mentioned in the original post.

It helps bring your insights to life and is an effective way to showcase concrete examples of your experience. You can share drafts of your articles to obtain feedback from family, friends, or colleagues before publishing it. We're unable to provide editors to proofread your writing.

LinkedIn has invited a select group of experts to contribute insights within these articles. LinkedIn identifies members who are likely to be experts in a certain topic based on their work experience, skills proficiency, and prior engagement on the platform.

Why do people write articles on LinkedIn? ›

It allows you to establish your unique voice, share your perspectives, and demonstrate your expertise. Over time, consistently publishing high-quality articles can help you develop a strong personal brand that sets you apart from others in your field.

📆 Weekly Posting

This is a more manageable and still very effective frequency. Posting 3 to 5 times a week can significantly enhance your visibility and engagement, and is more sustainable for most LinkedIn users. It strikes a good balance between maintaining a consistent presence and not overwhelming your audience.

Collaborative articles are viewable by anyone around the world, on or off LinkedIn, and can expand your reach. You can also earn a Community Top Voices badge when members find you to be one of the most noteworthy contributors to collaborative articles for a particular skill.

Use strong headlines. Your headline will ultimately determine whether or not someone clicks on your article, so make sure it's attention-grabbing and informative. Include images. People are more likely to read an article if it includes an image, so try to include at least one relevant photo with each piece you write.

If it's a friend, that's easy—you just click on the "share" button and tag them in your comment. It can be as simple as "Great post that @Kristen Daukas shared earlier today." It's a nice way to give them some credit as well as a compliment for the awesome content that they shared.