Selling insurance is unlike selling any other type of product or service: buyers can’t see, touch, or feel it, and you’re selling to their fears. This becomes particularly complex when selling to generations that would rather click a button to buy than talk to someone. It’s up to your agents to convert these highly skeptical business buyers and consumers. In an industry that can be primarily transactional, your insurance agents have an opportunity to lead with education and insights, creating rapport and earning the trust of these buyers. At RAIN Group, we help companies and agents improve their results through insurance sales training. In the face of increasing competition, disruptive technology, and economic challenges, we’ll help develop the skills of your agents so they connect with buyers, ask better questions, and lead conversations in a way that differentiates your company in the market.
