Retail Investing Is Making Its Return—What It Means for CRE in 2024 (2024)

Despite recent challenges in the commercial real estate space, one area has become surprisingly popular among institutional investors: retail.

As demand for office space has declined, retail seems to have picked up, despite a tumultuous 2023. According to the Wall Street Journal, private investors snagged $1 billion more in retail assets than they sold in the third quarter of last year.

Predictions for retail over the coming year are strong, with many expecting retail to be a bright spot in an otherwise lackluster CRE space.

Why Has Retail Remained Resilient?

Retail was a declining sector for many years, as enclosed malls shut down and many feared the rise of e-commerce would put an end to traditional shopping sprees. But retail has sprung back in the last few years since the pandemic. Despite being able to shop from the comfort of our couches, it seems shoppers still like to go to stores in person.

Even Bed Bath & Beyond and Rite Aid collapses were not enough to bring down retail. If anything, it helped free up prime real estate for retail companies. Landlords had no problem filling up the vacant stores, they told the Wall Street Journal.

Part of the reason the retail space is strong right now is due to consumer resilience. Despite declining activity during COVID-19 shutdowns and fears of a recession, consumer spending has been steady. Retail sales have surpassed pre-pandemic levels.

Luxury retail has also risen in the U.S. According to a report from PwC, tenant demand for luxury brands skyrocketed in the last 18 months. Many brands are looking to expand further into the U.S., brokers told the research and auditing firm, as Europe and the Middle East are saturated, and the Chinese economy is declining.

Another factor that has helped strengthen the retail space is the change in suburban migration. As hybrid and remote work have become the norm, more people are moving from urban areas to the suburbs. This, in turn, has driven demand for outdoor shopping centers such as community areas, strip malls, and grocery-anchored shopping centers. According to CoStar Group, these grocery-anchored centers account for 25% of retail inventory in the U.S. and have just a 6% vacancy rate, its lowest level in 20 years.

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (1)

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (2)

Will Retail Grow in 2024?

Analysts expect the retail real estate space to stay strong through 2024, especially for outdoor retail centers. High construction costs have meant less new development, which is likely to increase prices as demand surges. This has also contributed to the low vacancy rate for retail over the past few years.

Real estate firm CBRE expects the retail availability rate to end the year at 4.6%. And while it expects rent prices to dip below 2% in the first three quarters, prices will likely rise above 2% by the end of the year, the firm said.

With the Fed expected to cut rates as much as five times this year, this will likely ease the cost of borrowing, making retail and other real estate more appealing to investors.

Private equity firms are taking note, reports the Wall Street Journal. Many have been buying up retail properties since 2020, especially open-air centers. “You can buy open-air retail today with an immediate return on your purchase price in excess of your cost of debt,” Temerity Strategic Partners CEO Bruce Cohen told the Wall Street Journal.

Real estate investment trusts (REITs) are also taking note of the strength of the retail sector, as M&A activity picked up last year. Kimco Realty closed its acquisition of open-air shopping center owner RPT Realty on Jan. 2, while retail owner Regency Centers acquired Urstadt Biddle Properties in August 2023.

The Bottom Line

While commercial real estate is still in trouble, there appear to be opportunities for real estate investors in retail. Demand for retail space is expected to continue through 2024, although consumer spending could falter if higher interest rates continue.

Still, even with an economic correction, a decline in construction activity over the past few years means there’s strong demand for retail space. And with more people moving to areas with more space, suburban shopping centers are likely to remain in demand.

More from BiggerPockets: 2024 State of Real Estate Investing Report

After more than a decade of clearly favorable investing conditions, market dynamics have shifted. Conditions for investment are now more nuanced, and more uncertain. Download the 2024 State of Real Estate Investing report written by Dave Meyer, to find out which strategies and tactics are best suited to win in 2024.

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (3)

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.

Retail Investing Is Making Its Return—What It Means for CRE in 2024 (2024)

FAQs

Retail Investing Is Making Its Return—What It Means for CRE in 2024? ›

Economic and Consumer Trends Bolstering Retail CRE

What is the CRE outlook for 2024? ›

In 2024, CRE will face increasing pressure as nearly a trillion dollars in debt matures in an environment of higher rates and limited credit availability.

What is the commercial real estate outlook for 2024? ›

Browse by topic. The commercial real estate outlook for the second half of 2024 is largely positive—multifamily continues to perform, as do industrial and retail. But challenges could lie ahead. The higher interest rate environment appears to be here to stay, and office vacancies continue to climb.

What is the CRE transaction volume in 2024? ›

Through the first quarter of 2024, cumulative CRE transaction volume continued its decline from 2021 and 2022 highs. The $31.6 billion transacted across the major property types through Q1 2024 was down 28% compared to the prior year (Q1 2024 vs Q1 2023).

What is the commercial lending outlook for 2024? ›

WASHINGTON, D.C. (January 23, 2024) — Total commercial and multifamily mortgage borrowing and lending is expected to rise to $576 billion in 2024, which is a 29 percent increase from 2023's estimated total of $444 billion.

What is CRE analyst predicting for 2024? ›

The outlook for the commercial real estate (CRE) market in 2024 suggests a cautious optimism tempered by concerns over capital costs, bond market volatility, lower valuations, and maturing debt.

Will 2024 be a good year for the market? ›

Market Sectors To Watch In 2024

Analysts project 11.5% earnings growth and 5.5% revenue growth for S&P 500 companies in 2024. Fortunately, analysts see positive earnings and revenue growth for all eleven market sectors this year.

Is it a good time to invest in commercial real estate? ›

Depending on your tolerance for risk, there could be some commercial real estate opportunities in 2021 and beyond. “The pandemic accelerated trends such as the hybrid work model and the rise of ecommerce, both of which we'll likely continue to see increase," said Dunn.

What is the outlook for a REIT in 2024? ›

After lagging equities the past two years, REITs offer an attractive investment opportunity in 2024. The headwind of higher bond yields and central bank rate hikes is likely to abate and may turn into a tailwind if our view about an impending economic slowdown and decelerating inflation trends is correct.

Is the housing market going to recession in 2024? ›

Is the housing market going to crash in 2024? Though many Americans believe the housing market is at risk of crashing, the economists who study housing market conditions overwhelmingly do not expect a crash in 2024 or beyond.

What is the CRE maturity wall for 2024? ›

According to CRED iQ's 2024 CRE Maturity Outlook, 2024 will see $210 billion in securitized maturities.

What is a good cap rate for CRE? ›

Cap rates vary widely depending on the asset class being valued and the market conditions where the asset is located. Cap rates usually sit between 3%-10%, but a good cap rate is based more on risk tolerance for a specific investment. Cap rates can be roughly broken into 3 categories: Low cap rates: below 5%

What is a CRE value? ›

A Commercial Real Estate (CRE) appraisal is a detailed analysis done by a certified expert to establish the market worth of a commercial property. This evaluation stems from a thorough review of a range of information, such as the current state of the property, its location, and its capacity to generate income.

What are the financial predictions for 2024? ›

Government spending is forecasted to rise 2.5%. Given that the US economy is expected to outperform many other global economies in the short term, we forecast imports to increase 3.1% on average in 2024, while exports are predicted to rise at a slower pace of 2.4%.

What is the rate outlook for 2024? ›

Mortgage rate predictions 2024

The MBA forecast suggests that 30-year mortgage rates will fall to the 6.6% by the end of 2024, while Fannie Mae and NAR predict rates will end the year around 6.7%.

Is 2024 a recession year? ›

The S&P 500 has rallied in the first half of 2024 as investors cheer resilient earnings growth and anticipate that aggressive Fed rate cuts are just around the corner. However, the New York Fed's recession probability model suggests there is still a 55.8% chance of a U.S. recession sometime in the next 12 months.

What is the economic outlook for 2024? ›

Economic growth is projected to slow from 3.1 percent in calendar year 2023 to 2.0 percent in 2024 amid higher unemployment and slightly lower inflation. CBO expects the Federal Reserve to respond by reducing interest rates, starting in early 2025.

What is the growth forecast for 2024? ›

Global growth is projected to be in line with the April 2024 World Economic Outlook (WEO) forecast, at 3.2 percent in 2024 and 3.3 percent in 2025. Services inflation is holding up progress on disinflation, which is complicating monetary policy normalization.

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