Market/Brand Share
Difference Between Market and Brand Share:
Market share is the percentage of the overall market that is owned by a particular company, and brand share is the percentage of the overall market that is owned by a particular brand.This is an important distinction in industries where a select few companies own a multitude of brands, such as craft beer.
Example of Market Share:
- The % of the overall beer market that is owned by the Molson Coors Brewing Company
Example of Brand Share:
- The % of the craft beer market that is owned by the Goose Island Brewery (Goose Island is a subsidiary of Anheuser Busch InBev, not a stand alone company)
Using Passport for Finding Market or Brand Share:
Passport (Euromonitor International)
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There are industry reports and statistics for a variety of industries, mostly consumer goods and retailing, for over 100 countries in Passport from Euromonitor International. Select industries from the options on the top of the page, select the appropriate sub-categories, and use the "Explore Analysis" or "Explore Statistics" boxes to find analyses and figures. The "Country Reports" are particularly useful for Market/Brand Share
Other Sources for Market or Brand Share:
Business: Insights (Gale)This link opens in a new window
Business Insights: Global also contains the information from Market Share Reporter in addition to articles and news from several other sources that may contain market share information. Enter the name of the company or brand that you are looking for and "market share" or "brand share" in the search bar.
My IBISWorldThis link opens in a new window
Provides thoroughly researched, accurate and current business information, inlcuding economic, demographic and government data on over 700 American industries. The "Major Companies" tab will have the market percentages owned by the major players and the "Competitive Landscape" tab will have more information and figures regarding the industry concentration.
Market Share Reporter OnlineThis link opens in a new window
This publication contains a compilation of reported market share data on companies, products and services. Enter the name of the company or brand that you are looking for and "market share" or "brand share" in the search bar.
ABI/INFORM (ProQuest)This link opens in a new window
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The "Fitch Solutions Country Industry Reports" in ABI/INFORM are detailed quarterly reports that cover multiple industries in multiple countries, and the several of these reports mention major players in the industry in that country as well as some market/brand share information. NOTE: These reports are not published every quarter for every country.
To find these reports, place this in the search bar: pubid(2044556)
