Real Estate Business Names: 8 Tips For Coming Up With Your Own (2024)

The first step in creating a real estate business is an idea. What interests you about real estate? What skills can you bring to the table? How can you stand out and excel when there are so many others in this industry? With answers to those questions in mind, it’s time to head to your next step: coming up with a name.

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Real estate business names may come naturally to you, or you may need a little boost to come up with an idea all your own. In this guide, we’ll talk about the importance of a name and offer our best tips for brainstorming unique name ideas.

Why is a good real estate business name important?

What’s in a name? Well, your real estate business name carries quite a lot of meaning and value beyond just the words themselves. It’s all about carving out a space for yourself in the industry and connecting with clients.

It helps you stand out. There’s no shortage of agents, brokers, and other professionals in the business of buying and selling real estate. What makes you different and memorable? Your name plays a part in that along with other elements of your real estate brand, like your visual identity and your mission statement.

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It helps potential clients remember you. A catchy name is what customers will hear first — and what will stand out the most. Take advantage of this and choose a name that sticks with potential clients the first time they hear it. When it comes time to buy a house or sell a condo, you may just get the call.

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It helps convey what’s important to you. Perhaps you take pride in putting the customer experience first, or maybe you want clients to feel like they can fully trust you. A business name that invokes these values can help communicate to your clients where your priorities lie.

It guides your brand identity. Your name is just one part of your whole brand identity, which is how your company acts, looks, and is perceived by others. When these parts work together, they form a memorable, cohesive narrative about who you are, what you do, and why you’re the right choice for clients.

147 real estate business name ideas to try

Property Estate

Property and Home

Estate and Property

Estate and Home

Estate House

House Property

Homeowners Property

Estate Properties

Property House

Estate Property

Estate Residence

Property and Homes

Estate Realty Group

Estate Realty Services

Realty Real Estate

Real Estate Group

Estate Buyers Group

Real World Estate

Estate Agent Group

Properties Agents

Home Property Agents

Houses and Real Estate

Estate Property Agents

Property Agent

House Buyers Agent

Residential Properties Live

Agents Properties

8 tips for coming up with a strong real estate business brand name

Ready to get started? Check out these 8 tips to help guide your naming process.

1. Avoid puns

You might be tempted to “raise the roof” with some real estate-related humor, but your pun may not land. It’s best to stick with a business name that’s straightforward and appeals to as many people as possible. Puns may be too tricky a topic to tackle.

2. Watch out for trademarks

Your great idea may have been put into motion by someone else already. Once you’ve narrowed down your favorite real estate business name ideas, take those ideas to the U.S. Patent and Trademark Office (USPTO) website. There, you can look up whether your name has been trademarked by another real estate professional. If your name doesn’t pop up, consult a trademark attorney who can help confirm if your name is indeed fully available for use as a real estate business.

3. Keep it simple

Simple names are the most memorable. Choose a name that’s three or fewer words to keep it short, sweet, and to the point. Make sure each word in your business name is easy to understand and contributes to the meaning you want to convey to your customers and clients.

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4. Be original

Better Homes and Gardens, Coldwell Banker, Century 21 — these are all famous names in real estate. Opting for “Greater Homes and Gardens” or “21st Century” simply hits too close to home. Your potential customers will recognize the affiliation right away and may be wary of your business in the process. Not to mention, you can quickly get swept up in some legal trouble. Instead, embrace what makes you unique, and the customers will follow.

5. Use a business name generator

Stumped for ideas? We get it. That’s why Namecheap has a business name generator that can help you come up with the best fit for your business goals. Using keywords about your business or terms related to what you want your brand to convey, Business Name Generator offers options that you can use as-is or riff off of to inspire a whole new set of ideas. Plus, when you use a business name generator, you won’t have to hire a consultant to do the work for you.

6. Imagine what your name will look like in a design

Your business name rarely stands alone! It’ll be written on business cards, spelled out across your real estate website, and placed on blog posts, advertisem*nts, and more. Imagine what fonts, colors, and other design features you might use to display your brand name. Make sure your intended business name is easy to read so your real estate clients can easily understand it.

7. Think about your location

Is your region known for a certain natural attraction or flower? Does your city have a famous nickname? These can all serve as inspiration for your business name, especially if you plan on mainly servicing locals or folks who want to move to the region in which you operate. The same logic can apply to help you decide what to avoid. If there are certain cultural sensitivities in your area that may rub people the wrong way, for example, it’s a good idea to keep them out of your business name.

8. Stand out

Most importantly, be you! Customers want to do business with people who they like and trust, especially when so much is at stake like it is with real estate. When you let your authentic personality shine through, that’s the best messaging of all.

What you need after you name your real estate business

With your name in hand, you’ll need to secure some important assets essential to operating your real estate business, including:

Domain. Also known as a web address, your domain is how many (or most!) of your customers will access your company information. Domains are hot commodities, so buy your real estate domain as soon as possible to secure it before someone else does.

Social media handles. Most of your customers are on Facebook, Instagram, or other social media platforms. Make it easy for them to find you by signing up for accounts with your business name on all platforms, not just the ones you intend to use. That way, you’re the one in control of your business name online. Pro tip: Make sure your social media handles match across all platforms so customers can easily tell which ones link to your official accounts.

Get started with Namecheap’s Business Name Generator

All great ideas need inspiration, and Namecheap’s Business Name Generator can provide exactly that as you establish your real estate business. Whether you love what the generator creates or the ideas start you on a brand new journey, a business name generator is a simple and straightforward way to come up with a real estate business name that’s memorable, catchy, and uniquely you. Get started with Business Name Generator today!