Real Estate BrandingKeir2024-04-30T12:34:04+09:30
REAL ESTATE BRANDING
We’re Identity Marketing: real estate branding extraordinaires. As a full-service marketing agency, we’re a team of creative and collaborative designers and marketers. Our approach is simple: identity first, marketing second. Generally speaking, branding journeys have three destinations. Brand awareness, brand recognition, and brand equity. We use a combination of your brand’s identity, visual language and marketing assets to navigate your business from unknown to unforgettable.
BRANDING SERVICES
LATEST BRANDS
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BRAND CREATION
A clean slate with endless possibilities. Whether you’re looking to re-establish your brand with a substantial change or you’re a new business looking to create something from scratch, a brand creation project is for those looking to start new.
BRAND REFRESH
Revitalise your visuals without sacrificing brand recognition. With your current branding as a foundation, our designers are able to elevate its visual elements without creating an entirely new identity from scratch.
BRAND ALIGNMENT
The creation of brand guidelines to guarantee consistency. If your deliverables aren’t hitting the mark when it comes to brand recognisability, our designers can establish guidelines to showcase how your the best and most consistent way your brand’s assets can be applied to marketing pieces.
BRAND MANAGEMENT
Achieve your brand’s vision with tailored management and assistance. To make sure your whole team is following brand guidelines the right way, we can provide continual support, supervision, and direction in the form on brand management.
PRE-LISTING KITS
It doesn’t matter whether you’re in sales or property management, a pre-listing kit is one of the most important steps in convincing potential vendors and lessors to list their home with you.
REAL ESTATE WEBSITES
Our speciality in real estate marketing goes beyond just branding. A well designed and user-friendly website allow your business to improve credibility, grow in performance, and rank higher on search engines.
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How long does branding take to complete?
This is a popular question, but it’s a lot like asking‘how long is a piece of string?’. As a guide, Identity Marketing can deliver a complete rebrand within about three months. However, this is largely dependent on client communication, project prerequisites, and a myriad of other variables. Each brand job we tackle is bespoke, so it really comes down to your unique requirements
How do I use real estate branding?
Real estate branding is intended to be used across all assets of an agency. This includes stationery such as business cards and letterheads, property marketing assets such as signboards and DL’s, and listing visuals such as pre-Listing Kits. By leveraging brand consistency, you can are maximise recognition for your real estate brand.
What is a brand audit?
A brand audit is a comprehensive review of your brand and it’s assets to assess where your identity may be lacking or not properly utilised. In addition to finding areas to tweak, a brand audit also delivers recommendations on how to take your brand to the next level. If you’re not sure if you require branding services or where to start, abrand auditis a fantastic first step.
What are brand principles?
Brand principles guide and define the what brand stands for, as well as how it portrayed and marketed to an audience. In real estate in particular, a person’s connection with a company typically starts at how they perceive the brand. This makes it crucial to bring your business’s core values to life in an authentic and compelling way.
CONTACT US
1300 590 494
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