I'll be the first one to tell you that digital marketing is an absolute necessity, just because that's where most of your clients are.
But at the same time, it's true that print advertising ofen gets overlooked in favor of digital outreach, even though for realtors looking to achieve sky-high visibility without a sky-high marketing budget, postcards STILL deliver.
In fact, creatively designed postcards capturing attention in crowded mailboxes and inboxes may be just what you need to cut through the digital noise.
For realtors striving for visibility without breaking budgets in 2024's fierce market, postcards present the perfect opportunity to stand out.
Top Takeaway:Real estate agent postcards can be an effective way to reach potential clients and showcase properties. Personalized, eye-catching designs with relevant information can help agents stand out and generate leads. Consistent communication through postcards can build trust and brand recognition.So what's the secret to postcards that captivate audiences while outpacing rival agents' digital-first tactics?
Read this guide to discover eight tips for attention-grabbing designs, five innovative real estate postcard examples, and a plan for seamless printing and mailouts.
1. Select a Printing Partner
Thankfully, you don't have to do the designing and printing yourself, especially if it isn't in your wheelhouse to do so.
So first things first, research digital printing firms specializing in direct mail postcards at scale. Prioritize those with design expertise, variable data skills and USPS mail mastery.
If you already have postcard creatives, companies like OvernightPrints, Vistaprint and PsPrint offer easy online ordering plus volume discounts.
Full service providers like MailShark handle the entire campaign workflow but typically require minimum orders.
Now that you have your print bases covered, it's time to put in some effort where 95% of your leads are.
Now imagine having that side of your business nearly fully automated by an entire digital marketing team working for you 24/7, powered by cutting-edge AI technology.
That's the game-changing value Ylopo provides. Our fully automated platform leverages advanced analytics and machine learning to turn cold leads into closings like clockwork. We're talking next-level personalization, hyper-targeted outreach, and conversion expertise you can't find anywhere else.
Don't leave business on the table when AI-driven solutions are here to accelerate your growth.
Schedule a no-obligation demo with Ylopo today to experience their transformative platform firsthand.
