Based on an independent survey from a vast sample of more than 170,000 employees across 50 countries, the World’s Best 700 Employers are awarded for the 4th time in cooperation with Forbes.
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The Project
About the project
The ranking of the World’s Best Employers 2023 is based on an independently collected survey of 170,000 employees in over 50 countries around the world. The surveys were conducted using online access panels. The scope requires that companies (or their subsidiaries) have some degree of operations or employment activity in at least two world regions, and all reviews are aggregated underneath a single parent employer brand.
5,000
Companies evaluated
170,000
Employees surveyed
700
Companies awarded
Scoring
How we rank the employers
The scoring model is based on independently collected survey data from 170,000 employees across over 50 countries, which is divided into direct promoter score and indirect public perception score areas. Country-level differences in response patterns are accounted for using response indexing.
Score breakdown
direct score
On a scale of 0 to 10, respondents indicate how likely they are to recommend their own employer to friends or family – with 0 being the worst and 10 the best.
indirect score
Respondents indicate the industry they work in. Based on this, each respondent is shown a selection of employers who are active in the given sector. Respondents can then voluntarily recommend or advise against employers from the list.
methodology
How we work
Concept
The employee surveys conducted by Statista R are carried out independently of the potentially awarded employer brands. This reduces distortion of the results that could arise from non-anonymous surveys (e.g. social desirability in response behavior). The focus on willingness to recommend and on general questions about working conditions allows for comparability across heterogeneous sectors.
Data collection
For data collection, Statista R programs detailed online questionnaires that ask survey participants about work-related topics. Statista R works with leading online access panels worldwide to identify suitable participants. During the survey, the incoming evaluations are checked for quality & validity (interview length, variances, inconsistencies) and sorted accordingly.
Evaluation
For the evaluation, Statista R applies a scoring model that primarily relies on the direct and indirect evaluation of the respondents. This includes both the evaluation of the respondent’s own employer as well as the evaluation of other employers from the same industry.
Quality Assurance
For each potential award-winning employer brand, the number of employees and the headquarters in the respective country are researched. This step serves as quality assurance and is presented as information in the publication.
A detailed report on our methodology is available here.
Partnership
Our reliable partner
Forbes Media is a global media, branding and technology company, with a focus on news and information concerning business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, and Forbes Europe magazines as well as Forbes.com.
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