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Free-to-play mobile games developer Playrix is celebrating the latest milestone for its first game Township. Now 10 years of age, this casual farming and city builder game has amassed 600 million installs with five million daily active users.
The company celebrated this anniversary internally with a live stream for employees that included quizzes, interviews, prizes and more.
A decade’s success
In the 10 years since Township first landed on mobile phones everywhere, Playrix’s team has expanded significantly from 20 to 130 people. There have been over 50 Township events in its decade-long run, and the highest town level recorded is 916.
According to Sensor Tower data, Township generated $12 million last month on the Google Play Store alone and gained three million new downloads, showing that the game is still going strong after so many years. WNhub, meanwhile, reported that Township’s lifetime revenue has surpassed a mighty $2 billion.
With a wide catalogue of casual games from Gardenscapes to Fishdom, the Playrix library primarily consists of match-3 games, but newer release Mystery Matters falls into the casual puzzle adventure genre.
Playrix took to LinkedIn to post: "Township, our first mobile game and our favourite city-builder, has turned 10! Total of 600 million installs and DAU of five million is definitely something we’re proud of. Huge thanks and congrats to everyone who's contributed to making Township the game as we know it today.
We listed Playrix among our Top 50 Game Makers of 2023, and clearly Microsoft agrees: Playrix was at one time on its shopping list, as revealed by the FTC lawsuit against Activision Blizzard.
Despite major success with Township, the recent Unity Runtime Fee debacle makes the future of Playrix’s games and many other companies’ uncertain.
FAQs
Playrix celebrates 10 years of Township and major $2 billion revenue. Free-to-play mobile games developer Playrix is celebrating the latest milestone for its first game Township. Now 10 years of age, this casual farming and city builder game has amassed 600 million installs with five million daily active users.
What is the revenue of Playrix? ›
As of 2021 the company's valuation was $8 billion. Playrix was the fourth-largest mobile game developer in the world based on revenue, earning $2.7 billion in 2021. In April 2019, Igor and Dmitry Bukhman first appeared in the Bloomberg Billionaires Index. Their net worth was $1.4 billion each.
Who owns Playrix? ›
Dmitry Bukhman (born 27 May 1985) is a Russian-born Israeli entrepreneur. Together with his brother Igor Bukhman, they founded online gaming company Playrix, best known for its mobile-app games such as Homescapes and Fishdom.
Who owns Township? ›
Township (video game)
| Township |
|---|
| Developer(s) | Playrix |
| Publisher(s) | Playrix |
| Platform(s) | iOS, iPadOS, Android, macOS, Windows, Facebook (Adobe Flash) |
| Release | Apple App Store December 24, 2012 Google Play November 13, 2013 Amazon App Store February 16, 2014 Microsoft Store May 14, 2015 |
2 more rowsAccording to Sensor Tower data, Township generated $12 million last month on the Google Play Store alone and gained three million new downloads, showing that the game is still going strong after so many years. WNhub, meanwhile, reported that Township's lifetime revenue has surpassed a mighty $2 billion.
How many daily active users does playrix have? ›
Playrix Boosts Game Analytics Efficiency 10X Using Amazon Redshift and AWS Fargate. As a leading casual game development company, Playrix is known for interactive mobile games. Its applications have 1.2 billion downloads and see 85 million daily active users.
Is Township a Russian game? ›
Township is a casual game that combines city-building and farming elements. It was developed by Playrix, a Russian game publisher that also created popular titles such as Gardenscapes and Homescapes.
Why is Township so popular? ›
Over the last few years, Township has build upon the standard order board style events that are common to social casual games and transitioned to an event framework that consists of playing mini-games —interesting and unique experiences with new mechanics that encourages deeper, more active involvement from its ...
Is Township worth playing? ›
Pros-- 1) This game is overall a very fun game to play, if you just want something casual to do while you're outside of work or something to do with your side time and want a game that can last for months, this may just be your game.
How big is playrix? ›
Playrix is one of the top 3 mobile game companies in the world. Our titles are played by 120 million people every month. The key to our success is our talented team. With more than 4000 professionals around the world, we solve unique challenges and set new industry standards.
| Characteristic | Revenue in million U.S. dollars |
|---|
| Homescapes | 143.27 |
| Fishdom | 132.07 |
| Mystery Matters | 12.94 |
| Manor Matters | 12.9 |
3 more rowsMay 27, 2024
PlayBox Technology Revenue
In 2021, PlayBox Technology's revenue reached $2.4M . Since its launch in 2004, PlayBox Technology has shown consistent revenue growth, reflecting its expanding user base and increasing adoption across various industries.
How much money does Homescapes make? ›
To this day, Homescapes has earned more than $2.5 billion in revenue. The majority of revenue comes from the United States (more than $1 billion), which is expected. Other big markets for Homescapes in terms of revenue are Japan, Germany, China, the United Kingdom, and South Korea.
