Pinterest in 2024 is THE Platform For Bloggers (2024)

FAQs

Is Pinterest still relevant in 2024? ›

Is Pinterest marketing still relevant in 2024? Absolutely — here's how to ace it. Pinterest is not just another social media platform; it's a visual search engine that offers notable opportunities for marketers in 2024.

In short - yes, absolutely. Pinterest may not make headlines as often as TikTok or Instagram these days. However, the visual discovery platform still attracts almost 500 million monthly active users worldwide. The Global Monthly Active Users (MAUs) grew 11% year over year to 498 million, a new record high.

First of all, you need to create a blog board on Pinterest for your particular blog articles. A Pinterest board is a great way to showcase your blog content and make it easy for followers to find your posts. It allows you to collect blog followers, which in turn could become customers.

Pinterest doesn't pay content creators directly. Primary ways to make money with Pinterest involve using the platform as a marketing or influencer tool, where earnings come through outside sources like your own business, an affiliate program or a brand you work with.

Pinterest has just around half a billion monthly active users and tons of data showcasing a healthy, active and steadily growing user base. Is Pinterest growing or declining? Pinterest is growing unwaveringly year-over-year! Its user base grew by nearly 50 million monthly active users just from 2023 to 2024.

Pinterest's management team believes that five years from now, the business could be generating around $6 billion in annual revenue, and earnings before interest, taxes, depreciation, and amortization (EBITDA) could reach $1.8 billion.

Note: The Creator Rewards program ended on November 30, 2022.

As the go-to platform for food, fashion, and home decor inspiration, it's no wonder that Pinterest is home to 522 million users worldwide. It's safe to say you're in good company there! There are 16.7 million monthly active Pinterest users in the United Kingdom specifically. And, the U.S. has 90.1 million active users!

Pinterest's “pin it” feature makes visual content easier to share and engage. Similarly, Pinterest images are simple to hyperlink to key webpages, such as a promotional blog or product description page. This combination makes it ideal for influencers to promote the products that they love.

In 2024, mastering keywords on Pinterest is crucial for boosting views. Keywords are your tools to direct the right audience to your pins. They're essential for visibility, acting as beacons for users searching for content like yours.

Can you make money on Pinterest without a blog? ›

In a nutshell, making money using direct affiliate links can be done without a blog. This entails partnering with Pinterest-approved brands and joining their affiliate networks. Keep in mind that very select partners are approved for direct affiliate links on Pinterest. Make sure you choose one that is approved.

There are multiple ways to earn money on Pinterest, including affiliate marketing, promoting products, driving traffic to a blog or website and selling your own products or services.

Surpassing its previous business record

The most surprising bit of news to me from last quarter's update was that Pinterest has actually re-achieved its all-time high monthly average user (MAU) count -- which was last set in the early months of 2021 during the pandemic, before falling off.

“Gen Z is Pinterest's fastest growing audience and represents over 40% of the platform's global monthly active users,” says Rachel Hardy, Pinterest's director of consumer product marketing. She explains that Gen Z's momentum on the platform has increased in the past year especially.