The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. PIF plays a leading role in advancing Saudi Arabia’s economic transformation and diversification, as well as contributing to shaping the future of the global economy. PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally.
PIF is a Platinum Partner of the ATP tour, the official naming partner of the ATP Rankings, and a Premier sponsor of the BNP Paribas Open. This partnership marks a significant commitment to enhancing global tennis for players, fans, tournaments, and stakeholders at all levels of the sport.
PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the ATP Finals in Turin, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to developing and unlocking new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.
The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.
This partnership also aligns with the rapid growth of tennis as a key sport in Saudi Arabia. Indicated by a surge in registered players growing by 46% to 2,300 as development pathways and opportunities continue to rise.
