Personalization driven by identity and backed with instant verification (2024)

The Military is Both Diverse and United

Nearly half of active-duty soldiers are under 25 years old, 18% of AC commissioned officers are female, and more than half of veterans are over 65. That seems like a disparate group, but serving in the military brings them together, and they all like when companies honor their service. Nearly 75% of the military said they actively seek out brands that offer military discounts, and more than 60% said they would shop at those brands more often.

"In just one year we increased the number of military consumers taking advantage of the discounts by 130%, which generated 70% more in revenue from dealer subscriptions."

Jason Nierman

CRO and Co-Founder

Nursing is America’s Most Trusted Profession

Everyone counts on nurses, which may be why more than half of them report feeling overwhelmed. That doesn’t stop them from working hard—or appreciating brands that recognize their dedication. More than 2 in 3 nurses said receiving a personalized offer would make them feel thankful, and 96% said it would give them a positive view of the brand.

"SheerID's Identity Marketing Platform made it easy for us to truly reward nurses and launch a positive brand relationship with them."

Jordan Clegg

Brand Manager, Integrated Marketing

College is a Defining Experience

Ninety-two percent of college students identify with being in college more strongly than their religion, family role, hobby, or nationality/cultural background. Companies that recognize the unique experience of students win their business. When offered a student discount, half of students would try out a new brand, and 45% would use it to make a purchase sooner.

"Xfinity's College Student Program is the top-performing gated program in Comcast history, and much of the credit goes to SheerID."

Cheri Davies

Senior Director of Acquisition Marketing

Teachers Put Their Students First

Teachers love their work so much that a vast majority spend their own money on school supplies. They also look for brands that support them and reward the ones that do. Three in four teachers prefer to buy from brands that offer teacher discounts, and 93% are more likely to buy school supplies from those brands.

"Teachers are educating the future. We want to reward them for who they are by giving them a special offer they couldn’t get from any of our competitors."

Jon Pickard

Senior Manager of eCommerce