Peer-to-Peer (P2P) Marketplace Opportunities & Forecast 2034 (2024)

Peer-to-peer (P2P) Marketplace Outlook from 2024 to 2034

The peer-to-peer (P2P) marketplace ecosystem is estimated to be valued at US$ 1,526.2 million in 2024. The peer-to-peer (p2p) marketplace market is predicted to rise at a CAGR of 18.7% from 2024 to 2034. The global peer-to-peer (p2p) marketplace is anticipated to reach US$ 8,474.8 million by 2034.

The peer-to-peer (P2P) marketplace landscape has experienced exponential growth, driven by technological advancements and changing consumer preferences. P2P marketplaces connect individuals or businesses directly, allowing them to buy, sell, or rent goods and services without the need for traditional intermediaries. This model offers several advantages, including increased efficiency, lower costs, and expanded market reach.

In recent years, the P2P marketplace ecosystem has diversified, encompassing a wide range of industries and niches. From e-commerce platforms like eBay and Etsy to service-based marketplaces such as TaskRabbit and Upwork, P2P marketplaces cater to diverse needs and preferences.

P2P rental marketplaces, facilitating the rental of various items like homes, automobiles, bikes, and more, are experiencing a surge in popularity worldwide. These platforms, which can operate as e-commerce or service platforms, enable users to buy, rent, or loan items, serving both B2C and B2B customers. Anticipated to be a significant market driver in the coming years, these applications are projected to shape the global peer-to-peer (P2P) marketplace market.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

From 2019 to 2023, the peer-to-peer (P2P) marketplace experienced a CAGR of 15.8%. P2P marketplaces serve as intermediary platforms facilitating connections between individuals seeking specific products or services and those offering them. These platforms effectively manage the supply and demand dynamics, facilitating transactions and processing payments.

While not directly responsible for owning or providing the goods or services themselves, P2P marketplaces excel in providing comprehensive customer support through their online interfaces, ensuring a seamless experience for users on both sides of the transaction.

The increasing consumer preference for these convenient and secure payment gateways is driving demand, and fostering growth within the P2P marketplace ecosystem.Top of Form Projections indicate that the global peer-to-peer (P2P) marketplace is expected to experience a CAGR of 18.7% from 2024 to 2034.

Peer-To-Peer (P2P) Marketplace Growth Drivers

• Shifts in consumer preferences towards shared consumption, sustainability, and personalized experiences have created demand for P2P marketplaces
• The proliferation of digital wallets like Google Pay, Apple Pay, and PayPal is catalyzing the expansion of the peer-to-peer marketplace market.
• Widespread accepted payment methods on online marketplaces drive market growth.
• P2P marketplaces enable cross-border transactions, allowing users to access a global pool of goods and services, thereby expanding market opportunities and facilitating international trade.
• The rise of the sharing economy mindset, where individuals are willing to share resources and assets with others for mutual benefit, has fueled the growth of P2P marketplaces in sectors such as accommodation, transportation, and freelancing.

Peer-To-Peer (P2P) Marketplace Key Challenges

• P2P marketplaces often operate in regulatory grey areas, facing scrutiny from regulatory bodies in various jurisdictions.
• Compliance with local regulations, including taxation, licensing, and consumer protection laws, can pose significant challenges for marketplace operators.
• Maintaining quality standards across a diverse range of goods and services offered on P2P marketplaces can be challenging.

Country-wise Analysis

The provided table highlights the top five countries in terms of revenue, with China and Australia & New Zealand leading the list. China has seen widespread adoption of mobile payment platforms like Alipay and WeChat Pay, which facilitate transactions on P2P marketplaces, making them more accessible and convenient.

Australia and New Zealand have a strong culture of sharing and community, making them receptive to the idea of peer-to-peer marketplaces for sharing goods and services.

The United States' Status as a Hub for Leading P2P Service Providers is Expected to Bolster Market Expansion.

The peer-to-peer (P2P) marketplace in the United States is expected to proliferate with a CAGR of 15.6% from 2024 to 2034. Major peer-to-peer marketplace vendors like CS-CART, Shuup, and Jungleworks are headquartered in the United States. They are actively investing in and enhancing their solutions and services for the market. These leading players are incorporating Artificial Intelligence (AI) to improve their offerings, driving innovation within the industry.

The United States peer-to-peer marketplace sector has reached a mature stage, fostering widespread adoption of such services. With increasing internet connectivity and growing utilization across the BFSI sector to facilitate faster peer-to-peer lending processes and real-time transactions, the market is poised for further growth in the forecast period.

Increasing Popularity of Peer Learning in Germany is Poised to Stimulate Demand in the Market

The rapid adoption of peer-to-peer lending practices among individuals and businesses is being driven by lower operational costs and perceived market risks, further stimulating demand in the market. The peer-to-peer (P2P) marketplace market in Germany is expected to rise with a CAGR of 5.2% from 2024 to 2034

The rising popularity of the sharing economy and collaborative consumption trends has encouraged consumers in Germany to embrace P2P transactions for various goods and services.

The proliferation of smartphones and internet usage in the country is expected to fuel sales growth in the peer-to-peer marketplace market over the forecast period.

With Robust Consumer Demand, the P2P Marketplace in China is Poised to Sustain Growth

The peer-to-peer (P2P) marketplace landscape in China is experiencing rapid growth, driven by several key factors. Firstly, the increasing internet penetration and smartphone usage across the country have expanded the reach of P2P platforms, making them accessible to a larger population. The peer-to-peer (P2P) marketplace market in China is expected to rise with a CAGR of 19.2% from 2024 to 2034

The rise of the sharing economy mindset among consumers has fueled demand for P2P marketplace services, particularly in sectors such as accommodation, transportation, and e-commerce. Government initiatives to promote financial inclusion and support digital innovation have created a conducive environment for P2P marketplace growth.

High Adoption of Mobile Technology Boost Market in Japan

The peer-to-peer (P2P) marketplace in Japan is witnessing steady growth, propelled by various factors. Firstly, the increasing adoption of digital platforms and mobile technology has expanded the accessibility and convenience of P2P marketplace services to a wider audience. The peer-to-peer (P2P) marketplace market in Japan is expected to rise with a CAGR of 5.5% from 2024 to 2034

Cultural shifts towards collaborative consumption and sharing economy principles have encouraged consumers to participate in P2P transactions for goods and services. Moreover, regulatory reforms and government support for fintech innovation have created a favorable environment for the growth of P2P marketplace platforms.

Increasing Adoption of Digital Platforms Drive Market Growth in Australia and New Zealand

The peer-to-peer (P2P) marketplace in Australia and New Zealand is expected to flourish with a CAGR of 22.2% from 2024 to 2034. The Peer-to-Peer (P2P) Marketplace market in Australia and New Zealand is experiencing steady growth driven by several factors. Firstly, the increasing adoption of digital technologies and the internet's widespread availability have facilitated the rise of P2P marketplace platforms, making them more accessible to consumers in both countries.

The growing trend towards collaborative consumption and the sharing economy has encouraged individuals to participate in P2P transactions for various goods and services. Moreover, regulatory support and government initiatives aimed at promoting fintech innovation have created a favorable environment for the growth of P2P marketplace platforms.

Strategic partnerships and investments in technology by leading players in the Australian and New Zealand markets have further accelerated market expansion. With a growing user base and a shift towards more convenient and cost-effective solutions, the P2P Marketplace market in Australia and New Zealand is poised for continued growth in the coming years.

Category-wise Insights

According to market forecasts, the e-commerce/retail P2P marketplaces segment will dominate until 2034, with a market share of 36.4%. The Business-to-Consumer (B2C) segment is expected to have a share of 44%.

E-Commerce/Retail P2P Marketplaces Emerge as a Significant Segment in the Market

Based on platform type, the e-commerce/retail P2P Marketplaces segment is expected to account for 36.4% of the market share in 2024. E-commerce/retail P2P marketplaces offer a wide range of products and services from various sellers, providing consumers with an extensive selection to choose from. This diversity attracts consumers looking for specific items or unique offerings that may not be available through traditional retail channels.

E-commerce/Retail P2P marketplaces offer convenient and accessible shopping experiences, allowing consumers to browse, compare, and purchase products from the comfort of their homes or on-the-go using mobile devices. This accessibility appeals to busy consumers who prefer the convenience of online shopping.

Business-to-Consumer (B2C) Segment Remains Prominent

The business-to-consumer (B2C) segment is expected to account for a market share of 44% in 2024. B2C P2P marketplace platforms enable businesses to reach a larger audience of consumers directly, without the need for intermediaries. This direct access to consumers expands market reach and provides businesses with opportunities to target specific customer segments more effectively.

By participating in B2C P2P marketplaces, businesses can increase their brand visibility and exposure to potential customers. These platforms often attract a significant number of users searching for products or services, allowing businesses to showcase their offerings to a broader audience.

B2C P2P marketplaces provide businesses with additional sales channels to sell their products or services. By leveraging these platforms, businesses can capitalize on the growing trend of online shopping and tap into new revenue streams beyond traditional retail channels.

Competitive Landscape

Competition in the peer-to-peer (P2P) marketplace market is intense, driven by the global presence of numerous small and medium vendors offering diverse solutions.

To bolster their market share, prominent players are prioritizing investment in product innovation and strategic partnerships. These initiatives aim to enhance the competitiveness of their offerings and foster collaborative efforts within the industry landscape.

• Code Brew Labs a software development company specializing in mobile app development, web development, and digital marketing services.
• Sharetribe is a platform that enables users to create and launch their online marketplace websites or platforms without coding skills.
• Clockwise Software Clockwise Software provides custom software development services, including building e-commerce platforms and marketplace solutions.

Key Coverage in Peer-To-Peer (P2P) Marketplace Market Report

• Sales Forecast for Peer-To-Peer (P2P) Marketplace in East Asia
• Demand for Peer-To-Peer (P2P) Marketplace in the United Kingdom
• Strategies of Key Players of the Peer-To-Peer (P2P) Marketplace
• Recent Advances in the Peer-To-Peer (P2P) Marketplace
• Promising Opportunities in the Peer-To-Peer (P2P) Marketplace in the Middle East and Africa

Report Scope

Peer-To-Peer (P2P) Marketplace Key Segments

By Platform Type:

• eCommerce / Retail P2P Marketplaces
• FinTech P2P Marketplaces
• Rental P2P Marketplaces
• Others

By Business Model:

• Customer-to-Customer (C2C)
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• Middle East and Africa

Table of Content

1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook4. Global Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis5. Global Analysis 2019 to 2023 and Forecast 2024 to 2034, By Platform Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Platform Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Platform Type, 2024 to 2034 5.3.1. E-Commerce/Retail P2P Marketplaces 5.3.2. FinTech P2P Marketplaces 5.3.3. Rental P2P Marketplaces 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Platform Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Platform Type, 2024 to 20346. Global Analysis 2019 to 2023 and Forecast 2024 to 2034, By Business Model 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Business Model, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Business Model, 2024 to 2034 6.3.1. Customer-to-Customer (C2C) 6.3.2. Business-to-Consumer (B2C) 6.3.3. Business-to-Business (B2B) 6.4. Y-o-Y Growth Trend Analysis By Business Model, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Business Model, 2024 to 20347. Global Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region8. North America Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Platform Type 8.2.3. By Business Model 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Platform Type 8.3.3. By Business Model 8.4. Key Takeaways9. Latin America Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Platform Type 9.2.3. By Business Model 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Platform Type 9.3.3. By Business Model 9.4. Key Takeaways10. Western Europe Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Platform Type 10.2.3. By Business Model 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Platform Type 10.3.3. By Business Model 10.4. Key Takeaways11. Eastern Europe Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Platform Type 11.2.3. By Business Model 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Platform Type 11.3.3. By Business Model 11.4. Key Takeaways12. South Asia and Pacific Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Platform Type 12.2.3. By Business Model 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Platform Type 12.3.3. By Business Model 12.4. Key Takeaways13. East Asia Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Platform Type 13.2.3. By Business Model 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Platform Type 13.3.3. By Business Model 13.4. Key Takeaways14. Middle East and Africa Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Platform Type 14.2.3. By Business Model 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Platform Type 14.3.3. By Business Model 14.4. Key Takeaways15. Key Countries Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Platform Type 15.1.2.2. By Business Model 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Platform Type 15.2.2.2. By Business Model 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Platform Type 15.3.2.2. By Business Model 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Platform Type 15.4.2.2. By Business Model 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Platform Type 15.5.2.2. By Business Model 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Platform Type 15.6.2.2. By Business Model 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Platform Type 15.7.2.2. By Business Model 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Platform Type 15.8.2.2. By Business Model 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Platform Type 15.9.2.2. By Business Model 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Platform Type 15.10.2.2. By Business Model 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Platform Type 15.11.2.2. By Business Model 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Platform Type 15.12.2.2. By Business Model 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Platform Type 15.13.2.2. By Business Model 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Platform Type 15.14.2.2. By Business Model 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Platform Type 15.15.2.2. By Business Model 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Platform Type 15.16.2.2. By Business Model 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Platform Type 15.17.2.2. By Business Model 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Platform Type 15.18.2.2. By Business Model 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Platform Type 15.19.2.2. By Business Model 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Platform Type 15.20.2.2. By Business Model 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Platform Type 15.21.2.2. By Business Model 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Platform Type 15.22.2.2. By Business Model 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Platform Type 15.23.2.2. By Business Model16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Platform Type 16.3.3. By Business Model17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Code Brew Labs 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. Sharetribe 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Clockwise Software 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. LenderKit 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. Shuup 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. Omnyfy 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Yo! Kart 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Jungleworks 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Mirakl Inc. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. NuORDER 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. Tradly 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy18. Assumptions & Acronyms Used19. Research Methodology