Pass product brief (2024)

FAQs

How to write a brief for branding? ›

From your brand's vision to how your brand speaks, a brand brief spells out the elements that make your brand unforgettable. As an output of the branding (or rebranding) process, a comprehensive brand brief also ensures everyone has a clear understanding of what the brand is about.

You should start your brief by writing about the project background and brand. Write one or two sentences that summarize the mission of the company or individual and then add a few sentences that offer background on the brand and why it is launching this project or campaign.

The product brief plays a key role in product development because it influences a product's quality and sets the pace for development efficiency. Its purpose is to keep all members of the product team on the same page and prevent unexpected outcomes as a new product is developed and brought to market.

To write a good creative brief you need to make sure it's absolutely clear what needs to be done and by when. It should clarify the objective, make clear any deadlines, and provide as much information about the product or service as possible. Ideally both the agency and the client should have input into the brief.

The benefits of the brief don't stop at communicating what is required. The brief also serves as a reminder to you of what you're asking your agencies and partners to do and what the expectations are. If you are tendering for work, you must be able to evaluate the agencies pitching for the work.

A brand brief is a comprehensive document that outlines the core aspects of a brand. It typically covers the brand's mission, values, target audience, unique selling propositions, brand positioning, and overall strategy.

A creative brief creates aligned messaging across marketing strategies by establishing guidelines for creative assets such as brand voice (through tone and messaging), design elements (like font, logo, and color scheme), and communication (such as how deliverables are handled).

Don't be too prescriptive in your brief, Talcott says. Describe the problem, but let the creative team think about the solution. “If the marketer goes in with a preconceived idea and says, 'I want the creative team to execute my idea, you may as well not have the creative team',” Talcott says.

How do you write a brand name brief? ›

The brief for naming a brand or its products must clearly articulate the naming objectives and how they relate to the broader brand strategy. These objectives may include establishing a unique brand identity, conveying a particular brand persona, or supporting a new market positioning.

Keep your message short and to the point. Explain the reason behind the rebranding and what it means for your customers. Visuals: Include images of your new logo or other visual elements of your new brand identity to give your audience a sneak peek.