Opt out of the Protected Audience API  |  Privacy Sandbox  |  Google for Developers (2024)

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For developers and users who want to opt-out of the Protected Audience API.

You can block access to the Protected Audience API, as a site owner or as an individual user.

Site owners

The Protected Audience API will eventually require sites to set a Permissions Policyto allow the Protected Audience API functionality to be available. This will help ensure thatarbitrary third parties can't use the API without a site's knowledge. However,to facilitate testing during the first origin trial, this requirement was waived by default.

Sites that would like to explicitly disable Protected Audience API functionality during thetesting period can use the relevant Permissions Policy to block access. Thereare two Protected Audience API permissions policies that can be set independently:

  • join-ad-interest-group enables/disables functionality to add a browser tointerest groups
  • run-ad-auction enables/disables functionality to run an on-device auction

Access to Protected Audience APIs can be disabled completely in first-party contexts byspecifying the following permissions policy in an HTTP response header:

Permissions-Policy: join-ad-interest-group=(), run-ad-auction=()

You can disable usage of the APIs in an iframe by adding the following allowattribute to an iframe element:

<iframe src="https://example.com" allow="join-ad-interest-group 'none'; run-ad-auction 'none'"></iframe>

The Proposed First Protected Audience API Origin Trial Permissions-Policysection provides more detail.

User opt-out

A user can block access to the Protected Audience API and other Privacy Sandbox features byusing any of the following mechanisms:

  • Disable the Privacy Sandbox trials in Chrome Settings: Settings >Security and privacy > Privacy Sandbox. This is also accessible at chrome://settings/adPrivacy.
  • Disable third-party cookies in Chrome Settings: Settings > Security and privacy.
  • Set Cookies and other site data to either "Block third-party cookies" or "Block all cookies" from chrome://settings/cookies.
  • Use Incognito mode.

The Protected Audience API explainer provides more detail about API design elementsand describes how the API seeks to meetprivacy goals.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2022-10-29 UTC.

Opt out of the Protected Audience API  |  Privacy Sandbox  |  Google for Developers (2024)

FAQs

Opt out of the Protected Audience API  |  Privacy Sandbox  |  Google for Developers? ›

User opt-out

Should the Privacy Sandbox be on or off? ›

Enabling the Privacy Sandbox offers enhanced privacy protections and a more personalized browsing experience. On the other hand, disabling it may result in a less tailored browsing experience but may provide users with a greater sense of control over their data.

What is protected audience in Chrome Privacy Sandbox? ›

The Protected Audience API is a Privacy Sandbox technology to serve remarketing and custom audience use cases, designed so third parties cannot track user browsing behavior across sites.

What is the Privacy Sandbox in Google Chrome? ›

The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.

What are the proposed solutions from Google's Privacy Sandbox? ›

Build new technology to keep users' information private

Google's Privacy Sandbox aims to develop effective and privacy-enhancing advertising solutions for web and mobile. The initiative focuses on limiting the sharing of user data with third-parties and exploring technologies to reduce covert data collection.

How do I opt out of Privacy Sandbox? ›

User opt-out

A user can block access to the Protected Audience API and other Privacy Sandbox features by using any of the following mechanisms: Disable the Privacy Sandbox trials in Chrome Settings: Settings > Security and privacy > Privacy Sandbox. This is also accessible at chrome://settings/adPrivacy .

Why do I need a sandbox? ›

Without sandboxing, software or applications could have potentially unlimited access to all the user data and system resources on a network. Security teams also use sandboxes to safely execute malicious code to avoid harming the host device, the network and other connected devices.

What is protected audience API? ›

One of the Privacy Sandbox proposals is called the Protected Audience API (formerly known as FLEDGE). The Protected Audience API proposes new privacy-preserving ways to power remarketing and custom audience solutions so advertisers can re-engage with site visitors.

Why is Google Chrome giving me privacy warning? ›

A “Your connection is not private” error means your browser can't verify whether a website is safe to visit. Your browser issues this warning message to prevent you from entering the site, because visiting an unsafe or unsecure site may put your personal information at risk.

What privacy settings should I use on Google Chrome? ›

For a more private and secure browsing experience, you can use Chrome's safety features, like Safety Check and Safe Browsing. If you notice an unfamiliar activity on your account or think that your password may have been compromised, change your password immediately.

Is a Privacy Sandbox safe? ›

Privacy Sandbox might be less invasive than third-party cookies, but that doesn't mean it's good for your privacy. Instead of eliminating online tracking, Privacy Sandbox simply shifts control of online tracking from third-party trackers to Google.

What is the purpose of Google sandbox? ›

The term “Google Sandbox” is used by some SEOs to refer to the situation where new websites are not ranked well in Google search results. The idea behind this is that Google may place newly created websites in a “sandbox” for a certain period of time.

What does Chrome no sandbox do? ›

--no-sandbox. Turns off the Chrome sandbox (not the Native Client sandbox). This enables the stdout and stderr streams, and lets the debugger connect.

What is the impact of Google Privacy Sandbox? ›

During testing, the ad platform “observed a median increase of more than 100% latency in publisher ad rendering on Privacy Sandbox traffic” – which would have a knock-on effect on consumer experience, viewability and click-through rates, the latter two of which would harm revenue.

What is Gmail sandbox? ›

Gmail can help identify these attachments by scanning them in a virtual environment called Security Sandbox. Security Sandbox scans files directly attached to messages and files inside archive attachments, for example zip or rar files.

How do I turn on the Privacy Sandbox? ›

Quick steps on how to activate the Privacy Sandbox tools on Chrome
  1. Update Google Chrome to its latest version.
  2. Open the Settings menu.
  3. Select Privacy and Security.
  4. Go to Ad Privacy.
  5. Turn on the right privacy tool.
Sep 7, 2023

Should I turn on the Google ad privacy feature? ›

Protect your identity: The Ad Privacy APIs limit a site's ability to track your activity as you browse. The APIs also protect you against re-identification. For example, based on your activity and other information that a tracker already has, like your identity on a website, a tracker could guess who you are.

Is it necessary to do sandboxing? ›

In computing, sandboxing allows for the safe execution and testing of untrusted programs or code, limiting their access to system resources and data. This isolation is vital for preventing the spread of hidden malware, safeguarding sensitive information such as private data, and maintaining overall system integrity.

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