Online Selling FAQs (2024)

FAQs

Are FAQs still relevant? ›

Just because FAQs aren't displayed as much in rich results doesn't necessarily mean we should do away with them entirely. Many site visitors do read FAQs and find them helpful and informative. Instead of doing away with FAQs entirely, make sure that your FAQ page is relevant and useful for customers.

Cons of an FAQ

FAQ pages can also be hard to navigate, especially if they are long. It can be difficult for a user to sift through many questions to find the information they seek. It can also be challenging to write questions phrased the way a user would ask them.

How many questions should a FAQ page have? I suggest at least 10 for a full FAQ page. Most businesses can find at least that number to answer concisely. The exact number is less important than being organized and concise.

Limited Personal Interaction: Unlike traditional retail stores, online selling lacks face-to-face interaction with customers. This absence of personal connection can make it challenging to build trust and establish strong customer relationships.

FAQ pages help search engines understand what your website is about. They also give users the information they need without working for it. One of the main ways FAQs help with SEO is by allowing you to use targeted keywords throughout your page. They can also improve your website's technical SEO.

This is because: They are not a helpful way of structuring and providing information. People don't navigate websites looking for FAQs. They scan a page for words or links that work towards their aims.

The importance of an FAQ page on a website can't be overstated. Despite being one of the most overlooked pages, it can deliver great results. Since your visitors will most likely have questions about your products or services, an FAQ page is a great place to passively answer the most common ones.

Frequently asked questions, or FAQs as they are known, are a great way to improve your customer's experience of your website. It allows you to answer the questions that are most commonly asked surrounding your product or service.

How long should my FAQ answers be? As short as possible while still answering the question. If you find your response drags on, you can always split one set into multiple sections. Alternatively, you can end your short answer with a link to another page with full-length legalese.

An effective FAQ page should include a clear and concise introduction, questions and answers divided by categories, links to additional resources, and a search function to help visitors quickly find the answers they are looking for.

What is frequently asked in an FAQ? ›

A frequently asked questions (FAQ) list is often used in articles, websites, email lists, and online forums where common questions tend to recur, for example through posts or queries by new users related to common knowledge gaps.

Tips to make an effective FAQ page

Keep it brief. Short, straightforward answers are the most effective way of relaying information to customers so try to keep it brief. Try not to write more than a paragraph or two for each question. Consider the customer journey.

Ecommerce sales growth is set to decline, but only gradually. Last year we anticipated ecommerce growth would accelerate into 2024, but 2023's performance exceeded expectations, and we no longer think there is space for growth to increase. However, the outlook is still healthy.

On the negative side, online selling carries the risk of counterfeit products and uncertainty about product quality [1]. Some customers may still prefer to physically see and check products before making a purchase [3].

FAQ pages aren't only beneficial for customers; they're a game-changer for your business. Take a look at the benefits they bring to the table: They serve as an indispensable resource for addressing common queries, significantly reducing the influx of repetitive customer inquiries.

FAQ can be pronounced as an initialism, "F-A-Q", or as an acronym, "FAQ". Web designers often label a single list of questions as a "FAQ", such as on Google Search, while using "FAQs" to denote multiple lists of questions such as on United States Treasury sites.