One Percent Rule: Real Estate Investing Tool | Quicken Loans (2024)

If you’re an active real estate investor, then you’ve probably heard of the 1% rule. This tool is a guideline to help you determine whether the monthly income you earn from a rental property will exceed your monthly mortgage payment.

But is the 1% rule accurate or are there better strategies you can use to assess a rental property’s value? That’s exactly what this article will discuss.

What Is The 1% Rule?

The 1% rule is also sometimes written as the 1 rule in real estate or 1 percent rule. But regardless of how it’s spelled, the underlying principle is still the same.

The 1% rule is a strategy used in real estate investing to determine your cap rate. It states that when evaluating properties, investors should calculate monthly rent to be at least 1% of the total purchase price.

Here is the formula for the 1% rule in real estate:

Monthly Rent ≥ 1% of Total Investment

The idea being that if you can meet the 1% rule, you should be able to meet your monthly expenses and generate a positive cash flow on the property.

How To Use The 1% Rule

So how does the 1% rule work out in real life? Well, let’s say you’re looking at investing in a rental property that costs $150,000.

Using the 1% rule, you should be able to charge $1,500 in monthly rent. From there, you can focus on obtaining a mortgage payment under $1,500. This ensures that you can meet your monthly payments and earn some money on the side.

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Is The 1% Rule Realistic?

Many people find the 1% rule helpful, but there are some shortcomings with using this strategy. For one thing, properties that fail to meet the 1% rule are not necessarily bad investments.

And likewise, properties that do meet the 1% rule are not automatically good investments either. And you can’t necessarily use this formula across all real estate markets.

Let’s look at a few examples of when the 1% rule can work for you, and when it doesn’t.

When It Works

The 1% rule can be useful as a tool for prescreening rental properties. If you’re evaluating many different properties, then using the 1% rule can help you quickly narrow down your list of properties and identify the ones that may be a good investment. From there, you can do additional research on those properties.

When It Doesn’t Work

The 1% rule shouldn’t be used as the determining factors as to whether or not you’ll invest in a property. Before buying a rental property, you should always consider the neighborhood, the condition of the property, and current market trends.

And the 1% tool is best used when you’re looking at smaller single-family homes. If you’re looking at high-priced markets or multifamily units, then 1% rule may be too small.

Alternatives To The 1% Rule

Let’s look at a few other metrics investors commonly use to evaluate real estate purchase decisions.

Gross Rent Multiplier

The gross rent multiplier is a calculation you can use to determine how long it will take to pay off a rental property. It compares your annual rental income to the fair market value of a property.

Here is the formula you’ll use:

Gross Rent Multiplier = Property Price / Gross Annual Rental Income

You’ll typically use the gross rent multiplier in addition to the 1% rule, but not necessarily as a replacement. It’s another tool to help you determine the profitability of a rental property.

70% Rule

The 70% rule states that an investor should only pay 70% of the After Repair Value (ARV) of a property, subtracting the cost of repairs. This is a formula used by investors who actively flip houses.

It will help you determine the maximum price you can pay for a property while still earning a profit. However, you may need to adjust your calculations depending on the market you’re in.

For instance, you may be able to raise the percentage to 80% in a high-end market. Whereas you’d probably need to lower the percentage in low-end markets.

50% Rule

According to the 50% rule, you should assume your operating costs will make up 50% of your gross income. So, for instance, if a property generates $12,000 per year in rental income, you should expect that $6,000 will go toward expenses.

And these expenses don’t include the monthly mortgage payments. Instead, it refers to things like property taxes, maintenance, and utilities. This can help you determine what your monthly cash flow will look like.

2% Rule

The 2% rule is similar to the 1% rule. It states that if your monthly rent is at least 2% of purchase price, you should be able to generate a fair amount of cash flow.

The problem is, many investors have a hard time meeting the 1% rule, so finding property that meets the 2% rule is even harder. In order to do this, you’ll likely have to invest in a less-expensive market. And you’ll need to think outside of the box and find unique strategies for boosting the rental income.

The Bottom Line

The 1% rule isn’t foolproof, but it can be a good tool to help you whether a rental property is a good investment. As a general rule of thumb, it should be used as an initial prescreening tool to help you narrow down your list of options.

If you’re just getting started in real estate investing, it’s important to find a mortgage that fits within your long-term investing goals. If you’re not sure where to start, consider getting in touch with a .

Find A Mortgage Today and Lock In Your Rate!

Get matched with a lender that will work for your financial situation.

One Percent Rule: Real Estate Investing Tool | Quicken Loans (2024)

FAQs

One Percent Rule: Real Estate Investing Tool | Quicken Loans? ›

It states that when evaluating properties, investors should calculate monthly rent to be at least 1% of the total purchase price. The idea being that if you can meet the 1% rule, you should be able to meet your monthly expenses and generate a positive cash flow on the property.

What is the 1% rule for real estate investing? ›

According to this rule, after purchasing and rehabbing the property, the monthly rent should be at least 1% of the total purchase price, including the cost of repairs. This guideline helps ensure that the rental income covers the mortgage payment and operating expenses, leading to positive cash flow.

What if property doesn't meet the 1% rule? ›

The 1% rule is simply a filtering tool. You look for properties that appear to meet the 1% rule. If they don't, you discard them and move on to the next.

What is the 4 3 2 1 rule in real estate? ›

Analyzing the 4-3-2-1 Rule in Real Estate

This rule outlines the ideal financial outcomes for a rental property. It suggests that for every rental property, investors should aim for a minimum of 4 properties to achieve financial stability, 3 of those properties should be debt-free, generating consistent income.

Is the 1% rule dead? ›

Today, the market has shifted, with home appreciation rates surpassing rent growth. Relying solely on the 1% rule can lead to inaccurate assessments of a property's potential. It's advisable to supplement your initial calculation with additional market data for a more informed decision.

What is the golden rule of real estate investing? ›

Corcoran's Golden Rule: a 2-Step Strategy

The first part is good advice for any real estate purchase: make a 20% down payment. The second part is renting the property out to tenants for enough to cover the mortgage, even if you don't profit initially. Let's break down why this is such good advice.

What is the 1 rule of investing? ›

Rule No.

1 is never lose money. Rule No. 2 is never forget Rule No. 1.” The Oracle of Omaha's advice stresses the importance of avoiding loss in your portfolio.

Is the 1% rule still realistic? ›

Is The 1% Rule Realistic? Many people find the 1% rule helpful, but there are some shortcomings with using this strategy. For one thing, properties that fail to meet the 1% rule are not necessarily bad investments. And likewise, properties that do meet the 1% rule are not automatically good investments either.

What is the 50% rule in rental property? ›

The 50 Percent Rule is a shortcut that real estate investors can use to quickly predict the total operating expenses that a rental property investment is likely to generate. To work out a property's monthly operating expenses using the 50 rule, you simply multiply the property 's gross rent income by 50%.

What is the 2% rule in real estate? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

What is the 80% rule in real estate? ›

In the realm of real estate investment, the 80/20 rule, or Pareto Principle, is a potent tool for maximizing returns. It posits that a small fraction of actions—typically around 20%—drives a disproportionately large portion of results, often around 80%.

What is the 90 10 rule in real estate? ›

Roger shared his 10/90 rule, balancing risk by investing 10% in higher-risk projects and 90% in stable, cash-flowing properties. This strategy helps navigate economic cycles and maintain a steady income stream.

What is the 7 rule in real estate? ›

In fact, in marketing, there is a rule that people need to hear your message 7 times before they start to see you as a service provider. Therefore, if you have only had a few conversations with the person that listed with someone else, then chances are, they don't even know you are in real estate.

Why the 1% rule doesn't work? ›

The 1% Rule is actually very limited because it only deals with the total rent or the gross rent that you actually collect, and it doesn't take into account all of the expenses that you could have on that rental property.

Is the 1% rule unrealistic? ›

Limitations of the 1% Rule

For example, if the median list price in a metro area is over $1 million, the 1% rule would necessitate rents of close to $10,000 per month. In this case, investors would forgo the 1% rule for a more realistic assessment of what makes a viable investment.

How to calculate the 1 rule in real estate? ›

Multiply the purchase price of the property plus any necessary repairs by 1% to determine a base level of monthly rent. Ideally, an investor should seek a mortgage loan with monthly payments of less than the 1% figure.

What is the 5 2 rule in real estate? ›

If you owned the home for at least 24 months (2 years) out of the last 5 years leading up to the date of sale (date of the closing), you meet the ownership requirement. For a married couple filing jointly, only one spouse has to meet the ownership requirement.

What is the 80 20 rule in real estate investing? ›

In the realm of real estate investment, the 80/20 rule, or Pareto Principle, is a potent tool for maximizing returns. It posits that a small fraction of actions—typically around 20%—drives a disproportionately large portion of results, often around 80%.

What is the 50% rule in real estate? ›

The 50 Percent Rule is a shortcut that real estate investors can use to quickly predict the total operating expenses that a rental property investment is likely to generate. To work out a property's monthly operating expenses using the 50 rule, you simply multiply the property 's gross rent income by 50%.

What is the 2% rule for investment property? ›

The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

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