Female shoppers account for a significant share of Old Navy’s shopper base at 62.6%, boosted by its ranges of maternity and plus size clothing, and its brand image of being a destination for families. Because of this, it has a stronger penetration among 25-54s, which account for 69.3% of Old Navy’s shoppers.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Old Navy’s inclusive brand identity makes it relevant among a wide range of shoppers
– The global supply chain crisis muted Old Navy’s sales, but its FY2021/22 revenue still surpassed pre-COVID levels
– Old Navy must increase its online penetration if it is to prosper in the future
Reasons to Buy
– Gain a comprehensive knowledge on Old Navy’s business and develop a competitive advantage
– Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing & footwear segment in US
– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
– Analysis of key international players operating in US fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share
