Neil Patel on LinkedIn: Here is why I bought AnswerThePublic: 👉🏼 It would make way more money… | 28 comments (2024)

People are getting BURNT OUT on hearing the word AI. Just a year ago, adding 'AI' to headlines and marketing materials boosted conversions by up to 20% in some cases. But now, those same tests show little to no impact. The hype on AI is fading—now is the time to focus on substance over buzzwords.

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I’ve always gotten the best ideas from marketing conferences.Sure, you can find a lot of content on the internet...But as a conference speaker myself, I can assure you that most experts save the best information for the stage.That’s why I’m excited for our 2024 Virtual Summit, which will feature more than 30 industry insiders from around the globe. This Summit isn’t about theoretical concepts and discussions. It’s a hub for real-world applications and actionable insights from leading experts who are working on the frontlines of the marketing revolution.Here are some of the topics we’re going to explore this year:How to master ai-driven search experiencesHow you can maximize your ROI with omnichannel synergiesHow to engage your audiences on social mediaHow to capture customers with high-conversion creativesHow to elevate your marketing with automation, segmentation, and personalizationHow to make the most of GA4And much more!It’s a three-day conference full of battle-tested tactics, case studies, and innovative hacks that will help you move your business forward as we head into the future of marketing.The first two days are completely free to attend, but you need to register. When you join us for the full three-day experience, you also get access to our archive of session recordings and resources, where you’ll find not only this year’s Summit materials, but all the content from our last seven Summits as well.To get your ticket for the Summit, just click on the link in this post.https://bit.ly/3yyw5cy

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I’ve always gotten the best ideas from marketing conferences.Sure, you can find a lot of content on the internet...But as a conference speaker myself, I can assure you that most experts save the best information for the stage.That’s why I’m excited for our 2024 Virtual Summit, which will feature more than 30 industry insiders from around the globe. This Summit isn’t about theoretical concepts and discussions. It’s a hub for real-world applications and actionable insights from leading experts who are working on the frontlines of the marketing revolution.Here are some of the topics we’re going to explore this year:How to master ai-driven search experiencesHow you can maximize your ROI with omnichannel synergiesHow to engage your audiences on social mediaHow to capture customers with high-conversion creativesHow to elevate your marketing with automation, segmentation, and personalizationHow to make the most of GA4And much more!It’s a three-day conference full of battle-tested tactics, case studies, and innovative hacks that will help you move your business forward as we head into the future of marketing.The first two days are completely free to attend, but you need to register. When you join us for the full three-day experience, you also get access to our archive of session recordings and resources, where you’ll find not only this year’s Summit materials, but all the content from our last seven Summits as well.To get your ticket for the Summit, just click on the link in this post.https://bit.ly/3yyw5cy

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SearchGPT: How to Get ReadyExplore how SearchGPT, Open AI's new ChatGPT-based search engine, could transform the digital marketing landscape in this visionary webinar. Register now: https://bit.ly/3XlXg3UDo you want my team of digital marketing professionals to just do your marketing for you? Click here to get a strategy call: https://bit.ly/4dFbGSw

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We are about to experience a search revolution.For the longest time, SEO was all about Google. Sure, we’ve always had other search engines... but Google has been holding the lion’s share of the market for years, so as long as you optimized for it, you were good to go.But that’s not the case anymore.OpenAI just announced a completely new search experience.They called it SearchGPT.It’s an AI-driven search engine that’s based on ChatGPT. And it’s going to be a game changer for marketing.SearchGPT won’t just affect SEO.It has the capacity to impact every area of your marketing efforts.My team and I will discuss this new tool, what it means for the future of search, and its potential for marketers, in our webinar tomorrow, September 10.Join us live at 8 a.m. Pacific Daylight Time to get a first glimpse into SearchGPT and the opportunities that come with it.Sign up using the link in this post and I will see you tomorrow.https://bit.ly/4fUeWuN

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Words have a huge impact! 📝 I saw a video where a blind man’s sign read, 'I’m blind, please help,' but no one stopped to give. A woman came by and rewrote the sign to say, 'It’s a beautiful day, and I can’t see it,' and suddenly, donations poured in. The power of positivity in messaging is real—whether in life (staged or IRL) or marketing, uplifting words can make all the difference in how your message is perceived and acted upon.

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YES! 👉 TikTok has a new feature!You can now adjust your feed to see more of what you love—and that’s huge for content creators. To take advantage of this new TikTok feature, content creators need to focus on specific topics, not broad ones, so your content is more likely to reach the right audience and boost engagement.If you need help finding this new feature, head to Settings > Content Preferences < Manage Topics.

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YES! 👉 TikTok has a new feature!You can now adjust your feed to see more of what you love—and that’s huge for content creators. To take advantage of this new TikTok feature, content creators need to focus on specific topics, not broad ones, so your content is more likely to reach the right audience and boost engagement.If you need help finding this new feature, head to Settings > Content Preferences < Manage Topics.

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OpenAI is testing a new search engine that’s based on ChatGPT.Is this the nail in the coffin for SEO? The short answer is no. But if you’re betting all your chips on Google, you’re headed for trouble.Organic ranking is getting tougher, and at the same time, attention is getting spread out over different channels.But search isn’t going away, and as long as people are looking for things and information on the internet, we’ll need to optimize content to help them find it.The game isn’t changing, but the players are.SearchGPT will open new opportunities for marketers – opportunities that go far beyond getting mentioned in AI chat answers.We’ll explore the impact this new technology will have on the search and marketing ecosystem in my next webinar on September 10.Join us live at 8 a.m. Pacific Daylight Time to take a closer look at SearchGPT and how to get ready for it. It’s a free webinar, but you need to sign up by following the link below.See you there! https://bit.ly/3YYNTZm

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Small and medium businesses often miss the mark by trying to do everything at once. 🎯 For example, having multiple pages targeting the same keyword confuses Google, leading to poor rankings. Instead of focusing on flashy new tools, prioritize your campaign’s fundamentals—creative messaging, optimized landing pages, and a clear strategy are key to standing out! 🚀

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