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Annette Choti, Esq.
Annette Choti, Esq.
Founder/Owner - Law Quill | Elite Legal Marketing By Lawyers For Lawyers | Click Magnet Academy - Learn To Leverage LinkedIn | #1 Bestselling Author | Digital Marketer | Comedian | Podcast Host -Legal Marketing Lounge
Published Sep 1, 2022
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Google is synonymous with “search engine”, but there are other options. From Bing to Yahoo to DuckDuckGo, some have tried, but nobody else has matched up to the power of Google. However, there is a new player on the horizon: Neeva. What is Neeva search engine? A truly different, private, tracking-free search engine that aims to draw in users with the effectiveness of Google, but without the ads.
Google andNeeva
Neeva was founded by former Google andYouTubeexecutives, and it promises to be uniquely different from Google, without the ads that have steadily weighed down Google’s search results pages. Will Neeva search engine give Google a run for its money? That would be a challenge, because here are some fast facts about Google:
About Neeva
Even the best Google-wannabes only take home 1 or 2% of the market share. The former head ofGoogle’s advertisingdivision andNeevaco-founder, Sridhar Ramaswamy wanted to create a totally unique search engine; one that moved the business model from ads to subscriptions. Users would pay to use Neeva search engine and in exchange, they would get a search engine that does not track or pepper consumers with constant ads. Google’s ads have steadily taken up more of each page of results, and the Neeva founders wanted to improve user experience by moving the ads out of the way. Neeva is the first ad-free, private subscription search engine. It focuses totally on the consumer, aiming to deliver quality, trustworthy results. Neeva blocks third-party trackers and does not share data with advertisers or any third party.
Neeva’s Team
Though Neeva is a unique new search engine, the industry is nothing new to its founders. Neeva has assembled formidable brain power for its growing team, including:
What Neeva Offers
Neeva wants to make search better for consumers with its customizable, private, ad-free search experience. Neeva founders know that search is the gateway to global information, and they hope to help consumers have a completely new online experience — free from privacy invasion, frustration and distraction.The Neeva websitedisplays the following features:
More Neeva Differences
Still confused? Still asking the question….What is Neeva search engine? Here are some more differences between Neeva and Google.
Neeva and Your Law Firm’s Marketing
As of Neeva’s recent public launch on June 29, 2021, co-founders Ramaswamy and Vivek Raghunathan hope to gain a million paid subscribers in the next two years. People who can afford Neeva will likely use it instead of Google. Paid search will then most likely reach a lower income or less sophisticated audience than it does now. If your law firm depends on PPC ads, your reach may soon shrink if Neeva takes off. What can your law firm do about the growing push to escape from ads?
Recommended by LinkedIn
Produce Content
In the future, more people are going to take steps to avoid the ads that assault them within search engines and on social media. Your law firm can prepare for changes by producing a steady amount of quality content that can be found organically online. Content marketing can bring in high conversions, when it stays relevant to your potential clients. Consider the following ways to keep bringing value through content, stay visible in search results, and bring traffic to your website.
Resurrect Your Blog
A law firm blog is a key way to draw traffic to your website, since people start searching for answers to their legal questions online. When they do, your relevant blog articles can be there to assist them in their queries. On your blog, you function like a legal expert. If you lack the time to bring back or start a blog, consider hiring acontent company that specializes in legal content.
Refresh Your Website
You can improve your website in ways that will boost its rankings, so take the following steps to make your law firm more visible:
Build Your Email List
Email is still sharp when it comes to reaching its intended audience, so build your email list and send out your law firm newsletter to remind past clients about you. This can be a great way to gain new referrals.
Explore Creative Content Channels
You do not have to limit your law firm to blog posts and website articles. Consider the strengths of your team and think about a fresh way to insert SEO through various content channels:
TL;DR - Neeva vs. Google
So, what is Neeva search engine? Neeva is the first global, ad-free search engine accessed by subscription.Now launched, Neeva offers untracked, high quality searches and unique features that welcome a new option for everyone. So far, Neeva is not doing damage to Google’s users, but if Neeva were to cut into Google, it might mean a different audience will be viewing and clicking on your law firm’s ads. Keep your marketing plan strong by adding more creative, relevant content that will surface in organic search results.
How Law Quill Can Help Your Law Firm
Law Quill can help your law firm grow on ANY search engine by providing interesting content that showcases you as an authority and expert! We make sure they keep reading enough authoritative content that they choose you for their legal needs! Consider reaching out toschedule an appointment today, listen to theLegal Marketing Lounge podcast, or check out the bestselling bookClick Magnet: The Ultimate Digital Marketing Guide For Law Firms from Amazon today!
Annette Choti, Esq. has over twenty years of combined legal and digital marketing experience. She founded Law Quill, a full-service digital marketing agency for law firms and businesses in the United States and Canada. Annette is a sought-after CLE and keynote speaker for Bar Associations and legal events throughout North America. She creates and hosts theLegal Marketing Loungepodcast, and is the author of the bestselling book, Click Magnet: The Ultimate Digital Marketing Guide For Law Firms. Annette used to do theatre and professional comedy, which is not so far from the law, if we are all being honest.
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Dr. Brian Harman, MBA
🚀 I help intelligent leaders land jobs they love / Executive Coach & Leadership Professor / Career & Leadership Development / Take the Next Step in your Career at BMHACCELERATOR.COM 🚀
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This is an amazing share! Thank you for this Annette! 😎
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Dimitry Ortiz
If You Want to Delegate It, Automate It | Business Intelligent Automation | Digital Transformation I Negativity Terminator
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We need competition so that we may allow innovation to happen, Annette Choti, Esq.
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Evan L. Mestman
Health Transformer | Elevate Your Health. Elevate Your Success. | Transform your health as a leader so you can live your best live | CEO and Founder @ ProAttitudes, LLC | MS, RD, CDN
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How fascinating and bold to go up against the giant in the world, Google, Annette Choti, Esq. Thanks for sharing.
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Nadege Minois, PhD
Project Communication Specialist | I empower project managers struggling to navigate the complexities of their new roles by building communication that gains stakeholder buy-in.
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Thank you for sharing this search engine Annette Choti, Esq.
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Paul S Rogers
Awareness Hellraiser, Transformation expert, Keynote Speaker, Cancer, Ambassador for TBI & CPTSD Survivor/Advocate, Public Speaking Coach, (Find Your Voice) Podcast "Release The Genie", Ikigai coach, Best selling author
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Annette Choti, Esq. wow bringing us new info. Thank you
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