My investor friends keep telling me to 'buy the dip' while the stock market is slumping, but I'm ignoring them for 3 reasons (2024)

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  • Friends and family keeping telling me to buy more individual stock while prices are low.
  • But that advice doesn't make sense to me — who knows if prices will go back up?
  • For me, dollar-cost averaging — or investing a set amount every month — makes more sense.

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When I first started investing in the stock market during COVID, I didn't have much of a strategy. I bought stock in a handful of random companies that I picked based on friend's suggestions and my own loyalties as a consumer.

Since then, I have tried to make more strategic decisions with where I invest my money, putting it less in individual stocks and more in diversified index funds. Yet, recently, it feels like everyone in my life, from friends to family members, are trying to get me to waver from that strategy and urging me to buy individual stocks that are dropping in price.

The concept of "buying the dip" simply means purchasing a stock (or any asset) after the price has dropped, with the hope that over time, the price will rise again and your assets will increase in value.

As tempting as it might be to buy the dip right now in the stock market, here are three reasons why I'm hesitant to do so.

1. I'm not confident in this strategy

The only way to be successful as an investor who buys the dip is to have confidence that the stock will gain value in the future. But there's a higher level risk in this strategy since the stock might continue to lose value or may never recoup its value. In those cases, you might not make back the money you invested.

Either way, buying the dip is a strategy that involves a level of risk I don't have the confidence, knowledge, or interest to take on.

2. I don't know that this is the right time to buy

Last week I had a friend call me and tell me that now is the time to buy a particular stock that is 40% lower than it was last week. If I don't buy now, they said, I'd lose out on a big opportunity to invest in this company.

One financial rule I made last year, in an effort to make smart moves with my money, is to not make decisions out of fear. While this friend is confident that right now is the best time to buy the stock, they could be wrong, since it's impossible to know if a stock price will fall any lower than it currently is — or whether it will rise again.

Even though I might miss out on buying at the right time, I care more about making financial decisions that are rooted in research, expert advice, and backed by a strategy that I worked to put together myself or worked on with a financial planner.

3. Dollar-cost averaging might make more sense

Rather than trying to buy a stock at its lowest point, a strategy that seems to make more sense for my investing goals is dollar-cost averaging. This is the practice of making equal-sized investments in the market on a regular basis.

For example, if there's an index fund or a stock that I want to continue to invest in, I can decide to invest $100 every month. The method behind this strategy is that sometimes you'll buy at market highs and sometimes at market lows. Over time, you'll buy fewer shares when the prices are high and more when the prices are low. Over time, things should even out

This type of strategy relies less on trying to time the market, which isn't something I have the knowledge or the time to do.

Jen Glantz

Jen Glantzis the founder ofBridesmaid for Hire, a3x author, the host ofYou're Not Getting Any Younger podcast, and the creator of the Pick-Me-Up andOdd Jobs newsletter. Follow her adventures on instagram: @jenglantz.

My investor friends keep telling me to 'buy the dip' while the stock market is slumping, but I'm ignoring them for 3 reasons (2024)

FAQs

Should you buy the dip in the stock market? ›

Buying the dip can lead to some positive outcomes. But there are other points to consider, including: By buying low, you can increase your chances of never paying top dollar for securities, which may also increase your potential for capital gains.

How do investors lose money when the stock market crashes? ›

While it appears that you're losing money during a market crash, in reality, it's just your stocks losing value. For example, say you buy 10 shares of a stock priced at $100 per share, so your total account balance is $1,000. If that stock price drops to $80 per share, those shares are now only worth $800.

Why keep investing when the market is down? ›

Buying stocks when the overall market is down can be a smart strategy if you buy the right stocks. You could pick up some blue-chip winners that will perform well in the long run. Weaker stocks that rode the market higher are better avoided.

Is there a stock market crash coming? ›

While many experts are making predictions about whether the market will crash in 2024 or how severe the next downturn will be, it's impossible to say with certainty where stock prices will be in the short term. However, the market's long-term performance is all but guaranteed to be positive.

What is the average stock market dip? ›

Since 1950, the S&P 500 index has declined by 20% or more on 12 different occasions. The average stock market price decline is -33.38% and the average length of a market crash is 342 days. However, and this part is critical, the bull markets that follow these crashes tend to be strong and last much longer.

Should I wait for a dip? ›

When investors hold onto cash waiting for a dip, they miss out on potential gains from this overall upward trajectory. The primary issue with waiting for the market to dip is the opportunity cost involved. Opportunity cost refers to the potential gains that one misses out on when choosing one alternative over another.

Why do 90% of people lose money in the stock market? ›

Lack of knowledge and expertise. Investing in the stock market requires a certain level of knowledge and expertise, and many people may not have the necessary skills or experience to make informed and profitable decisions. Emotional decisions.

Where is the safest place for money in a market crash? ›

Where to put money during a recession. Putting money in savings accounts, money market accounts, and CDs keeps your money safe in an FDIC-insured bank account (or NCUA-insured credit union account). Alternatively, invest in the stock market with a broker. Let's go over each of these options.

Who gets the money when the stock market crashes? ›

No one, including the company that issued the stock, pockets the money from your declining stock price. The money reflected by changes in stock prices isn't tallied and given to some investor. The changes in price are simply an independent by-product of supply and demand and corresponding investor transactions.

Should I pull my money out of the stock market? ›

Key Takeaways. While holding or moving to cash might feel good mentally and help avoid short-term stock market volatility, it is unlikely to be wise over the long term. Once you cash out a stock that's dropped in price, you move from a paper loss to an actual loss.

Should I sell my stock if it keeps going down? ›

Winning stocks increase in price for a reason, and they also tend to keep winning. Don't sell a stock just because its price decreased. Every investor wants to buy low and sell high. Selling a stock just because its price fell is literally doing the exact opposite.

Is it time to exit the stock market? ›

If you have achieved or are nearing your financial goal

If a market correction occurs, you may not have sufficient time to recover any gains. To safeguard your profits, an early exit may be prudent. Consider reallocating your proceeds to secure avenues such as liquid funds or fixed deposits.

What is the stock market outlook for 2024? ›

When the year began, many analysts saw stock gains slowing from 2023's strong pace, with the consensus seeing the S&P 500 gaining only 8% to 9% for all of 2024.

What goes up when stock market crashes? ›

What are the best investments during a stock market? Some investments that may provide positive returns during a stock market crash can include safe-havens such as gold and the US dollar. Companies related to consumer staples also tend to rise in value, such as utility, food or pharmaceutical stocks.

Which month does the stock market crash? ›

The month of September has been, on average, the worst month for the stock market going back more than a century.

What are the advantages of buying the dip? ›

Advantages of Buying the Dip Strategy

Opportunity for Lower Entry Prices: Buying the dip allows investors to purchase assets at lower prices than their recent highs. It can potentially lead to higher returns when the market rebounds.

Should I pull my money from stock market? ›

Key Takeaways. While holding or moving to cash might feel good mentally and help avoid short-term stock market volatility, it is unlikely to be wise over the long term. Once you cash out a stock that's dropped in price, you move from a paper loss to an actual loss.

Is dollar cost averaging better than buying the dip? ›

But what does the data show? It shows that buying the dip underperforms dollar-cost averaging 70% of the time! This is true even though you knew exactly when the market was at the bottom between two all-time highs.

Should I keep all my money in the stock market? ›

Saving is generally seen as preferable for investors with short-term financial goals, a low risk tolerance, or those in need of an emergency fund. Investing may be the best option for people who already have a rainy-day fund and are focused on longer-term financial goals or those who have a higher risk tolerance.

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