The variety of products that can be purchased online is continuously growing. Among Swedish consumers the two most popular categories for online purchases are Clothing and Drugstore & health products. 53 percent and 36 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,027 respondents in Sweden, in 2023.
Find this and more survey data on most popular categories for online purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
FAQs
Most popular categories for online purchases in Sweden 2023 | Statista? ›
In 2023, around 31 percent of Swedish shoppers reported buying goods from pharmacies online, making it the most popular e-commerce product category in the Northern country. Fashion was second, with approximately 30 percent of online shoppers buying clothes or shoes every month on average.
What products are in demand in Sweden? ›Among Swedish consumers the two most popular categories for online purchases are Clothing and Drugstore & health products. 53 percent and 37 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,030 respondents in Sweden, in 2024.
What to sell online in Sweden? ›Popular products
The top products and categories for Swedish ecommerce buyers include clothing/footwear, media, health/beauty, home electronics and children's items/toys. Offering products from these categories may help you establish your presence on Sweden ecommerce market and give you a headstart.
eCommerce trends in Sweden indicate continued growth. For example, the current total of 6.3 million online shoppers in the country is expected to grow by 900,000 within four years. That will give a total of 7.2 million online shoppers in 2021, an increase of 14 percent.
Is online shopping popular in Sweden? ›According to the IPC Cross-Border Shopper Survey 2023 released in December last year, 54 percent of Swedish consumers shop online at least once a month.
What is in high demand in Sweden? ›As you can see from the above, engineering and tech related jobs are in high demand in Sweden. Aside from this, jobs within life science and medicine, construction, translation, and teaching fields are also in high demand. If you want to learn more about how to get a work permit, we wrote an article to guide you.
What is the booming industry in Sweden? ›Sweden's manufacturing industry is just as strong, accounting for about 20 percent of its GDP. The International Trade Administration estimates that there are over 1 million jobs in this sector alone. The agriculture, retail, tourism and finance industries are booming, too.
What are the consumer buying habits in Sweden? ›Swedes are highly inclined to seek out and buy products, services and brands that provide something new to the market. Swedish consumers are trend-sensitive early adopters who love to try new products, and to test them against their own high standards.
What is the most popular online marketplace in Sweden? ›Rank | Website | Rank Change |
---|---|---|
1 | clasohlson.com | = |
2 | amazon.com | = |
3 | temu.com | = |
4 | aliexpress.com | = |
Sustainability, health, and convenience are the top drivers shaping the trends in Sweden as consumers, retailers and other key players in the industry are looking for food and beverage products that are good for people and the planet and that make everyday life more convenient.
Do Swedish people use Amazon? ›
45% peer average), Amazon is beating most peers in traffic. App usage also speak of a strong traction for the retailer, where the Amazon app currently is the fifth most popular shopping app in Sweden by active users, gaining five spots and currently trailing Klarna, Blocket, Pricespy and Tradera.
What's the most popular thing in Sweden? ›- Recycling. Sweden is a nation absolutely obsessed with recycling. ...
- IKEA. The multinational conglomerate IKEA is based in Sweden. ...
- Pop Music. The next point justifies what Sweden is known for. ...
- Fika. ...
- Volvo. ...
- Swedish Meatballs. ...
- Aquavit.
In 2023, online shopping in Sweden was estimated at around 133 billion Swedish kronor, down from 136 billion in 2022.
What does Sweden sell the most? ›Yearly Trade
During the last five reported years the exports of Sweden have changed by $42.2B from $151B in 2017 to $194B in 2022. The most recent exports are led by Refined Petroleum ($12.9B), Cars ($11.9B), Packaged Medicaments ($8.25B), Electricity ($5.83B), and Sawn Wood ($4.76B).
Among the imported foodstuffs are coffee, tea, fruit, and fish. Chemicals and textiles are other groups of imported goods. Germany is the main supplier of Sweden's imports, followed by the Netherlands, Norway, Denmark, the United Kingdom, and Finland.
What are Sweden's top 3 imports? ›- Mineral Fuels – US$28.4 billion (14.0% of total imports to Sweden)
- Machinery including Computers – US$24.8 billion (12.3% of total imports)
- Electrical Machinery & Equipment – US$24.1 billion (11.9% of total imports)
- Vehicles – US$19.9 billion (9.8% of total imports)
- Machinery, including Computers – US$27.5 billion (13.9% of total exports from Sweden)
- Vehicles – US$24.3billion (12.3% of total exports)
- Mineral Fuels – US$21.5 billion (10.9% of total exports)
- Electrical Machinery & Equipment – US$16.8 billion (8.5% of total exports)