Mcdonalds Vs Burger King Statistics: Market Report & Data • Gitnux (2024)

FAQs

Who is more popular, McDonald's or Burger King? ›

McDonald's is by far the most popular restaurant in terms of fast-food sales.

1.2% - Burger King's fast-food global market share. For a brand that boasts 18,700+ locations globally of which 7,250 are in the U.S, BK's global market share in the fast-food space is eerily low compared to its neck-and-neck competitor, McDonald's, who owns 21.4% of the global market share.

McDonald's is one of the largest and most well-known fast-food chains in the world. Privately-owned Burger King is McDonald's closest competitor. Yum Brands operates Taco Bell, KFC, and Pizza Hut. Subway is the largest restaurant chain in the world in terms of size, but sales have been sliding since 2012.

Most Popular Fast-Food Chain: McDonald's is the world's most popular fast-food chain, serving more than 69 million customers daily across the globe. Over 90% of McDonald's restaurants are operated by franchisees, and operate in excess of 38,000 restaurants worldwide in more than 100 countries.

According to USA Today's annual Reader's Choice Survey, Chick-fil-A dropped to third place in the rankings. The chains that topped Chick-fil-A include KFC, which took second place and the California-based Del Taco, which took the top slot in the rankings.

Why do people prefer McDonald's over other fast food chains like Wendy's, Burger King or Five Guys? Its a combination of price, consistency, speed of service, and food quality.

In 2020, the size of the Fast Food Industry was $636B and is projected to grow 4% in 2021. From 2016 to 2022 the Fast Food Industry CAGR is projected to average 4% per year. Fast Food Market Share is dominated quite heavily by McDonalds´s.

The Whopper was launched because Burger King knew it couldn't compete with McDonald's 15 cent hamburger, and decided to sell bigger burgers for 37 cents. The 'burger wars' began in the 1970s, when Burger King criticized the size of McDonald's hamburgers in an advertising campaign.

McDonald's is the nation's largest purchaser of beef, pork, and potatoes.

According to 2020 data, the average customer is a married woman, aged 41 to 56, who particularly enjoys the McDonald's breakfast. Most of McDonald's audience is lower to middle income families in both urban and rural areas. They are loyal customers, visiting a McDonald's restaurant an average of 44 times a year.

Is McDonald's number 1 in the world? ›

McDonald's is the world's largest restaurant chain.

Burger King market share might amount to less than two percent of the total fast food market, but that doesn't diminish the company's success. After all, when only burger restaurants are considered, Burger King comes in second worldwide and either second or third in the United States.

“Fully 40% of McDonald's business, and many of its most loyal customers, are now drawn from the Hispanic, Afro-American and Asian-American demographics. As population growth is almost entirely attributable to these segments, their importance is likely to grow further, too.”

By Market Share

As of April 2023, McDonald's statistics show that the market share of McDonald's Corporation was 25.24% and by the end of the 2^nd quarter, it resulted in 25.49%. Whereas the second largest market of the fast-food industry was captured by Yum Brands of China.

TIL that Burger King sells 2.1 billion whopper sales per year while McDonald's sells 550 million Big Macs per year.

McDonald's position as the top restaurant chain in the United States has been consistent since Technomic started their annual report.

McDonald's is the largest fast-food chain.