McDonald’s brand profile U.S. 2023 | Statista (2024)

How high is the brand awareness of McDonald’s in the United States?
When it comes to restaurant chain customers, brand awareness of McDonald’s is at 92 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is McDonald’s in the United States?
In total, 53 percent of U.S. restaurant chain customers say they like McDonald’s. However, in actuality, among the 92 percent of U.S. respondents who know McDonald’s, 58 percent of people like the brand.

What is the usage share of McDonald’s in the United States?
All in all, 58 percent of restaurant chain customers in the United States use McDonald’s. That means, of the 92 percent who know the brand, 63 percent use them.

How loyal are the customers of McDonald’s?
Around 51 percent of restaurant chain customers in the United States say they are likely to use McDonald’s again. Set in relation to the 58 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.

What's the buzz around McDonald’s in the United States?
In October 2023, about 38 percent of U.S. restaurant chain customers had heard about McDonald’s in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 41 percent, meaning at the time of the survey there's some buzz around McDonald’s in the United States.

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