Max Is No. 1 Streamer for Overall Satisfaction While Netflix Falls to Sixth Place: Survey (2024)
Warner Bros. Discovery’s Max turned in the highest total customer satisfaction rating among U.S. subscription-streaming services, according to the results of Whip Media’s 2023 Streaming Satisfaction Report.
Max (then HBO Max) also topped Whip Media’s study last year. Even so, this year Max fell 6 points (out of 100) to 88%, from 94% in 2022. Disney’s Hulu came in at No. 2 and Disney+ was No. 3 in the ranking. Whip Media, an entertainment data and analytics provider, compiled the weighted rankings based on a survey of 2,011 U.S. adults.
Netflix, which ranked second overall in 2021 on Whip Media’s survey, dropped to fourth place in 2022 — and this year, it continued to fall in overall satisfaction, ranking in sixth place in 2023. While Netflix ranks first for both user experience and suggesting programming to subscribers, it comes in dead last in perceived value.
Netflix remains the most indispensable service (the percentage of of respondents saying they would keep the service if they could only have one subscription) but by an increasingly thinner margin. In 2023, 27% picked Netflix as the one service they would keep, compared with 41% in 2021.
Overall, Whip Media’s 2023 survey found that satisfaction among the top-tier streaming platforms (Netflix, Disney+ and Max) is on the decline, while midtier services (Apple TV+, Hulu, Peaco*ck, Amazon’s Prime Video and Paramount+) rose in overall satisfaction due to improvements in content quality, variety and product value.
Apple TV+ ranks No. 4 in overall satisfaction among subscribers, increasing 5 points from last year to 81%. Notably, NBCUniversal’s Peaco*ck showed the largest gain in overall satisfaction, increasing 6 points to 74%, bolstered by the subscriber’s strong reception to the quality of its original content, per the study. Still, Peaco*ck is tied with Prime Video for the lowest-ranked position in overall satisfaction; both services have a score of 74%.
Additional survey findings:
Max also leads in satisfaction among subscription-streaming services for the quality of original content, variety of original content and the perceived value of the service.
Prime Video and Hulu are tied at 88% as the services respondents ranked most likely to keep.
Peaco*ck and Apple TV+ lead the largest year-over-year gains in platform value, each gaining 5 points.
Paramount+’s film offering particularly resonated with subscribers with respect to both the quality and variety of movies, which increased 9 points and 6 points, respectively.
Overall, AppleTV+ and Peaco*ck saw gains year-over-year in every survey category, including satisfaction, quality and variety of original series, quality and variety of library, quality and variety of movies, user experience, program recommendations, platform value, likelihood to keep, and indispensability.
Whip Media’s report was based on survey responses from 2,011 U.S. consumers (18-54 years old) from July 7-16, 2023. You can access the full report at this link.
Max, formerly and still known in some regions as HBO Max, is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. Discovery (WBD).
https://en.wikipedia.org › wiki › Max_(streaming_service)
turned in the highest total customer satisfaction rating among U.S. subscription-streaming services, according to the results of Whip Media's 2023 Streaming Satisfaction Report. Max (then HBO Max) also topped Whip Media's study last year.
Coupled with its already sizable selection of popular shows, movies, and reality series, Max is one of the best streaming services for people who want prestige TV and tons of unscripted content in one place. However, its top-tier plans don't come cheap.
That said, 77% of the survey respondents are still satisfied with Netflix. Nevertheless, it represents a “continuation of a three-year downtrend in overall satisfaction,” Whip Media notes. In contrast, Max (formerly HBO Max) holds the top spot, with an 88% satisfaction ranking.
Netflix has a larger overall selection of movies and shows, but Max offers the advantage of live sports streaming. Max offers cheaper subscription prices than Netflix with an annual plan. But you may want to pay monthly in order to switch between the two services.
How to subscribe to MAX with Prime Video. MAX is also available with Prime Video starting at $15.99 per month for its ad-free plan. MAX with Prime Video also offers a seven-day free trial. Prime Video offers a 30-day free trial and costs $8.99 per month after the free trial ends.
Max, formerly and still known in some regions as HBO Max, is an American subscription video on-demand over-the-top streaming service. It is a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. Discovery (WBD).
Discovery's Max turned in the highest total customer satisfaction rating among U.S. subscription-streaming services, according to the results of Whip Media's 2023 Streaming Satisfaction Report. Max (then HBO Max) also topped Whip Media's study last year.
Thanks to its sheer variety and number of new things to watch, Netflix also gives you the most bang for your buck. Due to its features, user-friendliness, and robust, variety-filled catalog, Netflix won an Editors' Choice Award for 2023, a distinction previously earned in 2021 and 2022.
Netflix remains the biggest player in the video streaming space with over 260 million subscribers as of 2024. Nonetheless, the media giant is losing ground. Disney+ has accumulated 157 million subscribers as of May 2023. And Amazon Prime Video has over 117 million subscribers.
With around 222 million subscribers, Netflix is still the leader in streaming services followed by Amazon Prime (175 million), Disney+ (115 million) and HBO Max (73 million). But Netflix's lead is getting slimmer.
Weaknesses. High Subscription Price: HBO Max offers a relatively expensive subscription fee compared to other streaming services. This can be a barrier for some budget-conscious consumers, limiting their potential subscriber base.
The Roku Ultra is a step up with slightly faster performance, while the Google Chromecast is the best at surfacing content you might not even know you want to watch, and the Apple TV 4K offers smooth navigation and strong integration with other Apple devices, at a higher price.
Netflix's position as the leader in the streaming service market is undeniable, with a remarkable total of 260.28 million subscribers worldwide. This number reflects a significant increase of 5.3% from the previous quarter and a near 13% growth year over year.
Max includes: HBO series and movies, Max Originals, and select series and movies from Warner Bros., DC, Cartoon Network, Wizarding World, Adult Swim, HGTV, the Food Network, TLC, ID, Magnolia Network, Discovery, TCM, and more.
The biggest drawback to Max is its premium cost. It's more expensive than Netflix, Amazon Prime Video, Hulu, and Disney Plus. And, you still have to watch ads with their lowest-tier plan.
Max is the enhanced service replacing HBO Max. The service will feature iconic programming, including all the HBO content you already love, like Game of Thrones. It will also be home to crave-worthy genres, plus some of the most anticipated premieres. (So prepare to find some new favorites.)
Yes. Former HBO Max subscribers now have a subscription to Max at the same price. Max features the same movies and premium HBO programming as HBO Max did and adds content from these sources and more: The DC Universe.
Introduction: My name is The Hon. Margery Christiansen, I am a bright, adorable, precious, inexpensive, gorgeous, comfortable, happy person who loves writing and wants to share my knowledge and understanding with you.
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