Matched Audiences match rates
Last updated: 6 months ago
When you use company and contact lists as part of LinkedIn Matched Audiences, the company names and emails in your uploaded lists are matched to LinkedIn members to create audience segments for audience targeting. Your match rates are the percentage of provided companies or emails that were able to be matched to LinkedIn members.
How to view your match rate
You can view match rates for your company and contact targeting lists on your Audiences page in Campaign Manager.
The match rates displayed are based on the last list updated or uploaded and depend largely on the quality of data provided. If your match rates are low, check your uploaded lists’ formats and headers. Keep in mind, match rates show as <5% if the list matched fewer than 300 members.
Here's a tip
Contact targeting matches against members who have verified email addresses only which may result in lower match rates.
