MARKETING POSSIBILITIES 2014 Persoonlijk. Flexibel. - [PPT Powerpoint] (2024)

MARKETING POSSIBILITIES 2014

Persoonlijk. Flexibel.

Content

1. Introduction2. Sales-Office & Database Segmentation3. Marketing possibilities; *Please notice that some POE material contains the old Actebis Computers logo.

■ Banners ■ I-mails ■ Direct Mail■ Ads on IT related websites and magazines■ Social Media■ Single vendor campaign■ Multi vendor campaign

4. ALSO Call Center5. Full-focus sales force day + Call Center + SPIFF6. ALSO Exclusive Partner Event7. Sales training at ALSO8. Meet & Greet9. ITPRODEALS10. ALSO Application11.ALSO Mobile shop ***NEW***12.New Warehouse ***NEW***

04/21/23

1 Introduction

ALSO Nederland B.V. has been an authorized distributor of components, computers, peripherals, network products, software and storage products since 1994. We offer every IT-reseller an excellent base for its purchase process. We maintain this base by responding to market developments. Therefore we often make an inventory where improvements are possible through a personal approach. Our dedicated account managers respond to the current client situation and anticipate customers’ needs, but also our targeted website with many features contributes to this base. The efficient logistics process at ALSO provides a proper settlement of the order. In short: ALSO realizes that every client is unique and it continually maintains a personal, yet flexible approach, tailored to the various business situations.

An unique combinationALSO Nederland B.V. is part of the ALSO Holding AG with offices in 12 European countries. With a turnover of 6,3 billion, ALSO belongs to the top 3 of IT, telecommunication and consumer electronics distributor in Europe. Because of this, ALSO Nederland B.V. is able to offer its customers a unique combination in the Netherlands; a very personal and flexible approach, but also the benefits of a major European player.

04/21/23

2 Sales-office & Database Segmentation

04/21/23

Large Database: 1000 resellersLoyalty: Monthly 100%

Marketing•Tailor made •Threshold promotions•Events•Giveaways

Large Database: 500 resellersLoyalty: Monthly 100%

MarketingBased on customer needs

ALSO segmentation marketing

Large Database: 5000 resellersLoyalty: Moderate

Marketing‘’Lost’’ customers strategy (breadth)

ALSO segmentation marketing

Retail managed accounts (J001)

SMB managed accounts (J002)

Retail unmanaged accounts (J003)

3.1 Marketing possibilities: Banners (creation included)■ Banner on login page 468 x 60 € 350,-

■ Banner on login page 180 x 150 € 350,-

■ Banner on contentpage 185 x 290 € 375,-

■ Banner on contentpage 185 x 600 € 450,-

■ Banner on contentpage 468 x 60 € 550,-

■ Banner on webshop 185 x 90 € 400,-

■ Banner underneath HTML 468 x 60 € 150,-

■ Banner in components HTML 468 x 60 € 150,-

■ Banner linked to customized

promopage € 300,-

04/21/23

■ Dedicated I-mail € 495,-

■ Shared I-mail (maximum of 2 or 3 products by vendor) € 250,-

4000 addresses

Opening rate Ø 40%

3.2 Marketing possibilities: I-mail (creation included)

04/21/23

3.3 Marketing possibilities: Direct mail

It’s possible to send a DM to a large number of customers in co-operation with ALSO. The campaign, promotion or informative message will be created completely by ALSO.

Direct mail package

■Creation DM

■Printing

■Segmentation database

■Sending

Price on request

04/21/23

3.4 Marketing possibilities: Ads on IT related magazines and websites

Do you want to reach a large number of potential customers? Show your brand and products by advertising in IT-magazines or on websites. ALSO maintains an intense relationship with several IT-magazines and websites:

■DealerInfo

■Hardware.info

■CBM

■ChannelConnect

■Digitailing

■Hotspot Retail

■CRN

■Tweakers Pro

■Dutch IT-Channel

ALSO will create the banner or

advertisement.

Price custom made

04/21/23

3.5 Marketing possibilities: Social Media

Twitter is one of the biggest marketing phenomenon of the online business world. In fact, it has been growing faster than any other social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers many benefits to businesses.■ALSO_NL, number of followers: 473■ALSO_Software, number of followers: 441■ALSO_ Laptops, number of followers: 379

LinkedIn is one of the biggest world's largest professional network. As marketing platform, LinkedIn offers many benefits to businesses. ALSO Product Managers inform the followers about their own brands. At this moment we have 580 followers on LinkedIn.

Facebook is a social utility that connects people with friends and others who work, study and live around them. ALSO has an own Facebook company page: www.facebook.com/ALSONederland. Please go to Facebook and ‘Like’ us. At this moment we have 124 ‘likes’.

We use social media to keep our ‘likers’ and ‘followers’ updated by posting news about products, campaigns and corporate information.

04/21/23

3.6 Marketing possibilities: Single vendor campaign

Get your own custom made campaign. Promotion of the campaign by for example placing banners, sending I-mails, sales incentive etc. is all possible.

Campaign goal

■ Rumour around the brand

■ Sales boost

■ Loyalty

Target group

■ Managed Retail group (1000 resellers)

■ Managed SMB group (500 resellers)

■ Unmanaged SMB group (5000 resellers)

Price custom made

04/21/23

3.7 Marketing possibilities: Multi-vendor campaign

ALSO initiates several times a year campaigns for all vendors.These multi-vendor campaigns take, for example, place at the following moments:

■Seasons■Special events like soccer (EK/WK) or the Olympics

Campaign goal■ Rumour around the brand■ Sales boost■ Loyalty■ Relationship management

Target group■ Managed SMB group (500 resellers)■ Unmanaged SMB group (5000 resellers)■ Retail

Price custom made

04/21/23

The ALSO call center has a segmented database of ± 5000 customers to its

disposal. Each customer can be segmented on for example the following points:

■Commonly buying Yes/No (customer breadth)

■Stock keeping

■Product group X

■Etc.

In association with the ALSO marketing team an appropriate campaign will be developed on a segmented

customers group. The support will take place by a call script, DM or I-mail.

At the end of the ‘’incentive’’ a report/summary will be given to the supplier with feedback. (Including ROI

calculation)

Effectiveness: The range depends on the action and call script. Ø 350 customers a day.

Price € 400.- a day

Customized

Custom-made call center days are also possible.

4 ALSO Call Center

04/21/23

5 Full-focus sales force day + Call Center + SPIFF

Standard

08.30 – 9.00 Briefing

9.00 – 17.00 Call out action (retail + managed & unmanaged accounts)

17.00 Hand out the price to the best account manager

Price € 950,- (Call Center included)

Before the focus day an I-mail is established, in which the action is communicated towards the resellers. ALSO will develop the I-mail. After that the battle between all account managers can begin.

ALSO can arrange a breakfast, lunch or drinks on request (additional € 100,-)

The cost of the SPIFF prices are not included.

Customized

Custom-made focus days are also possible.

04/21/23

6 ALSO Exclusive Partner Event■ A unique occasion for promoting your brand or products in a very

personal manner to create a top of mind position of the customer.

■ Several ways are used for inviting guests; letter, i-mail, banner and call out campaign.

■ The supplier supplies content, we will arrange the location.

Customized

Custom-made events are also possible if needed.

04/21/23

7 Sales training

04/21/23

A training or presentation for the ALSO sales team can take place at the following moments:

■ Breakfast 08:30 - 09:00

■ Lunch 12:00 - 12:30

■ Dinner 17:30 - 18:30

Price on request

Customized

Custom-made events are also possible if needed.

8 Meet & Greet

04/21/23

By a Meet & Greet you can inform resellers about

your company and your products. The large

meeting room at ALSO is at your disposal the whole

evening. A luxury buffet will be served during the

Meet & Greet.

Location:

Large meeting room at ALSO in Nieuwegein

Time:

18.00 – 22.00

Number of persons

Max. 40

Price on request

Customized

Custom-made events are also possible if needed.

Available for

10. ALSO Application

04/21/23

With this application ALSO keeps resellers informed about relevant and unique promotions, campaigns and events. The ALSO application is the perfect tool to centralize all information about ALSO or the channel. With this application, resellers can find the information where and when it suits them. The app is specifically designed for resellers of IT-products and is available for Apple, Android and Windows.

Push notifications

Our vendors can make use of this functionality.

Rule: Only unique and relevant channel or product info

Number of users 9/13/2013: 226 users

11. ALSO Mobile Shop

04/21/23

In December we launched the ALSO Mobile Shop.

With the mobile shop of ALSO, you have access to the shop where and when it suits you. The shop is available on all mobile devices running on iOS, Windows and Android.

The mobile shop contains essential key-functions, such as full-text search, displaying product details, the order process and order tracking. It is also possible to view the status of the last 10 orders and searching for references. Another key-function is the basket synchronization. Through this feature, the user can place products in the shopping cart at different times and complete the order later when it suits him.

Experience the convenience of the ALSO mobile Shop by yourself!

12. New Warehouse

04/21/23

In october, our warehoue is moved to Montfoort. Because of the successful business activities and the growth of our organization, we needed a larger logistic center. The new warehouse in Montfoort has a capacity of 12.000m2. With our new logistic center, we can give meaning to your wishes in any way.

ALSO Nederland B.V.Archimedesbaan 26

3439 ME Nieuwegein

Netherlands

Tel: 030 - 608 47 00

Fax: 030 - 608 16 80

www.also.nl

www.also.com

[emailprotected]

FRCH

AT

DE

NL

DK LT

LV

EE

FI

SENO