Market Modeling
Our approach to market modeling will help you evaluate critical market expansion factors including unmet customer needs, market size, industry trends, competitors, and regulatory implications. We specialize in analyzing niche or hard-to-model markets that are extremely difficult to analyze. No matter the size or difficulty of market assessment, our insights will help you focus on the most attractive growth areas, reduce the risk of underperformance, and differentiate from competitors.
Expand Your Footprint
Hanover performed a market analysis for Mueller Company that helped them reduce lead time and improve customer service.
Market modeling capabilities
Market Sizing
Models the demand and market size for a product or service so you can make market entry, product development, and/or geographic expansion decisions.
Market Dynamics
Reveals key opportunity factors for market entry or expansion decisions including market drivers and limiters, key customer profiles, and major use cases for the product in the market.
Competitor Profiles
Uncovers key characteristics of select competitors in a given market and identifies discernible strategies employed by competitors through scan of corporate communications/filings, news, marketing campaigns, and product introductions.
Value Chain Analysis
Unlocks trends, innovations, and key players along the industry value chain to reveal information on shifting dynamics in the value chain and key points in the chain for your organization to influence.
Regulatory Assessment
Identifies key regulatory authorities and agencies for the market of interest, dissects industry standards, and analyzes the potential impact of any relevant rules or regulations on the market.
Tap into the benefits of market modeling
Know where to expand
Select potential markets based on overall market health, size, and right-fit for customers.
Get ahead of the competition
Know your competitors’ messages and moves, and your advantages over them, before you enter the market.
Optimize your presence
Align your offerings with unmet market needs and forecast sales efforts and resources based on market size and projections.
Featured Insights
Reports & Briefs
A long-term growth strategy rooted in deep market understanding is key to determining which products and services to sell, where to sell them, and…
Reports & Briefs
Whether they want to discover new opportunities or identify hidden risks, companies need a data-driven understanding of their markets. That’s why 71% of business…
Reports & Briefs
When it comes to growing your market share and diversifying your portfolio, mergers and acquisitions are the most powerful lever you can pull. But…
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