Those who are familiar with Marketing will have an exact idea on 4 P’s of Marketing. That is, Product, Promotion, Place and Price. The concept was very simple producing the right product with effective promotion at right price and place.
These 4 P’s had successfully served modern marketing of the century. But now it has slightly dispersed and the style of marketing is changed completely.
Because now it’s an information era, you’ll find well-organized data at every ascept of your routine life. So, it is the 4 P’s of global content marketing that suites best to this latest marketing trend.
The 4 P’s of Global Content Marketing are: Plan, Produce, Promote and Perfect. Now lets know each one in detail
- Plan: Strategies must be made such that, the outcome must aligns targeted audiences on both national and international audiences. Not only audience as it is global content marketing targeting the countries is also much crucial.
- Produce: Generate relevant content that matches the specific countries requirement with various formats. If the content is based on strategic editorial topic, which addresses the pain points of targeted audience then it carries more weight age.
- Promote: Soon after the generation of strategic content, set up a market-driven content distribution in online social media. You can also go with paid media and utilize tools and data to enhance the visibility of the content tothe maximum.
- Perfect : The content must be constantly optimized to reach out maximum audience as per viewers feedback. Optimization is better done by defining perfect goals, utilizing tools and processes to enhance the effectiveness of the content.
Gone are the days to Think Globally and Act Locally, now it has changed completely to Think and Act Globally as well as Locally.
Irrespective of the organizational structures global content marketing varies, however, 4 P’s of global content marketing never alter. Because a close collaboration is need between local and global teams in order to achieve objectives.
Upon successful promotion of any content, invite and encourage the visitors feedback, because it might definitely give an idea to come up with great and traffic driven articles.
