Loan-pricing models: What to consider for loan origination software (2024)

Financial institutions that structure and optimize pricing for loans are able to make sure they are adequately compensated for the risk they are taking. Instead of pricing loans based on a “gut feel” or a request to match or beat competitors’ rates, institutions that utilize loan-pricing models for origination incorporate a more methodical approach.

Benefits of loan pricing

This methodical approach can help ensure the best loan and terms are matched to the borrower so that the financial institution makes the sale and keeps the customer. Loan pricing models or loan profitability models can allow banks or credit unions to set prices based on other institution goals, too, including goals related to profitability targets or loan portfolio composition. In talking with banks, Abrigo has learned these institutions thought a conservative estimate was that they could pick up an additional 5 to 10 basis points in interest if they had more structured pricing methodologies in place.

One overall benefit of effective loan pricing is that it is one of the many ways a financial institution can optimize capital. Optimizing capital is important because it provides institutions with the ability and freedom to deploy capital for developing new products and new markets, addressing regulatory issues or navigating shifts in the macroeconomic environment.

Another benefit of having a loan-pricing policy or model is that it provides the institution with defensible measures for justifying pricing changes and for avoiding charges of discriminatory pricing, which some lenders have faced in recent years. Officials with the banking regulatory agencies recently outlined best practices they encourage as they relate to evaluating an institution’s fair lending risk, and one of those best practices was to document pricing and other underwriting criteria, including exceptions.

Considerations of loan-pricing models

What are some considerations related to loan-pricing models for an institution's loan origination system (LOS)? According to James L. Adams, supervising examiner at the Federal Reserve Bank of Philadelphia, pricing is a key underwriting factor that should be addressed as part of a sound loan policy. A simple cost-plus loan pricing model is one method of pricing loans, he wrote in a newsletter for community banks that cites the Fed's Commercial Bank Examination Manual (CBEM). A cost-plus pricing model requires that all related costs associated with extending the credit be known before setting the interest rate and fees, and it typically considers the following:

  • Cost of funds
  • Operating costs associated with servicing the loan or loans
  • Risk premium for default risk and
  • A reasonable profit margin on capital.

The risk premium for default risk takes into account the borrower’s risk rating as well as the risk rating of the credit facility, according to Adams.

Make more informed loan pricing decisions.

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Reviewing and adjusting loan pricing

A pricing model can help an institution establish a pricing baseline, but appropriate adjustments should be made to be competitive and receive an appropriate return. Other variables that can affect pricing decisions at origination include payment structure, loan type and institutional relationships, such as those tied to the customer’s borrowing and deposits.

“Management must ensure that an appropriate pricing structure is established and implemented for each type of loan product offered,” Adams wrote. “Management should continuously evaluate and adjust rates in response to changes in costs, competitive factors, or risks of a particular product type.”

The CBEM also makes that point: “Periodic review allows rates to be adjusted in response to changes in costs, competitive factors, or risks of a particular type of extension of credit.” (See the PDF: Section 2040, page 265.)

Of course, because risks can vary so much across borrowers and loan types, setting the loan’s risk premium for default can be one of the most difficult aspects of loan pricing. The risk premium might take into account the financial institution's interest rate forecasts, its appetite for risk, the collateral required, the term of the loan, and other factors.

Risk-based loan pricing allows financial institutions to offer competitive prices on the best loans across borrower groups while either rejecting or pricing at a premium loans that represent the highest risks.

Learn more

If an institution is interested in systemizing the loan-pricing process for new-loan origination as well as annual reviews, Sageworks Loan Pricing powered by Abrigo integrates with Abrigo's loan origination softwareto calculate a defensible and consistent price. In addition, Abrigo offers a webinar on loan-pricing factors to consider and how to handle the loan pricing formula in a changing rate environment. Watch the on-demand webinar here.

Loan-pricing models: What to consider for loan origination software (2024)

FAQs

What is a loan pricing model? ›

The process by which lending institutions determine the interest rate for granting a loan to creditors, whether individuals or businesses, is referred to as loan pricing. It is one of the most vital, but complicated, functions in lending funds to businesses and other customers.

What are the factors of loan pricing? ›

The creditworthiness of the borrower, market conditions, competition among lenders, and loan structure all play a role in determining loan pricing in syndicated loans. By understanding these factors, borrowers can make informed decisions about their financing options and potentially secure more favorable loan terms.

When considering a loan which is the most important factor to consider? ›

When creating a payment plan and deciding which debts to pay first, the most important factor to consider is the interest rates of the debts. Interest rates determine the cost of borrowing and can significantly affect the total amount you will pay over time. Here's why interest rates are crucial: 1.

What is the pricing strategy of a loan? ›

The pricing strategy should consider the cost of funds, the risk profile of the borrower, and the competitive market dynamics. With the current economic environment and increased competition, it is essential to develop and implement effective strategies for loan pricing that balances profitability with risk.

How do you choose a pricing model? ›

How to choose your pricing strategy
  1. Determine your value. ...
  2. Evaluate pricing potential. ...
  3. Review your customer base. ...
  4. Determine a price range. ...
  5. Check out your competitors. ...
  6. Consider your industry. ...
  7. Consider your brand. ...
  8. Gather feedback from customers.
Nov 29, 2023

What are the three pricing models? ›

The three most common pricing strategies are:
  • Value based pricing - Price based on it's perceived worth.
  • Competitor based pricing - Price based on competitors pricing.
  • Cost plus pricing - Price based on cost of goods or services plus a markup.
Dec 13, 2022

What are the 4 factors to be considered in pricing? ›

Product Cost. The Utility and Demand. The extent of Competition in the market. Government and Legal Regulations.

What are the 7 pricing factors? ›

7 Factors for a Good Pricing Strategy
  • Competitor pricing. Before setting prices, you should do some market research to understand where your products and services fall. ...
  • Cost of goods. ...
  • Customer demand. ...
  • Perceived value. ...
  • Market conditions. ...
  • Labor. ...
  • Additional overhead.
Jan 29, 2024

What 4 major factors can affect pricing decisions? ›

These factors include the offering's costs, the customers whose needs it is designed to meet, the external environment—such as the competition, the economy, and government regulations—and other aspects of the marketing mix, such as the nature of the offering, the stage of its product life cycle, and its promotion and ...

What are the 5 C's of lending? ›

The five C's, or characteristics, of credit — character, capacity, capital, conditions and collateral — are a framework used by many lenders to evaluate potential small-business borrowers.

What is the 20/10 rule? ›

The 20/10 rule follows the logic that no more than 20% of your annual net income should be spent on consumer debt and no more than 10% of your monthly net income should be used to pay debt repayments.

What are the 3 main factors of a loan? ›

Other Factors That Affect Loan Structure
  • Loan Term – The loan term refers to the terms and conditions of a loan. ...
  • Principal or Loan Amount – The loan amount or principal is how much the loan is for. ...
  • Collateral – The loan structure can shift depending on if the borrower puts up any collateral, such as personal assets.
Jan 25, 2023

What is the 4 pricing strategy? ›

When it comes to setting prices for your products or services, there are four main strategies that you need to be aware of: premium, skimming, economy, and penetration. Depending on your specific situation, one (or a combination) of these strategies might make the most sense for your business.

What are 3 basic pricing strategies? ›

In this short guide we approach the three major and most common pricing strategies:
  • Cost-Based Pricing.
  • Value-Based Pricing.
  • Competition-Based Pricing.
Sep 19, 2017

Which pricing strategy is best? ›

Value-based pricing is always a good move, and competitive pricing can be a good place to start if you're unsure about what customers are willing to pay. Both can also be valuable strategies for ecommerce companies moving over to a subscription model.

What is a pricing model in finance? ›

The capital asset pricing model, or CAPM, is a financial model that calculates the expected rate of return for an asset or investment. CAPM does this by using the expected return on both the market and a risk-free asset, and the asset's correlation or sensitivity to the market (beta).

What is the purpose of the pricing model? ›

A pricing model is a method that's used to determine the right price for your goods and services. Finding the right price point can be challenging because you want your product to sell with regularity, and you don't want to turn customers off to the point that few will buy.

What is a loan model? ›

Loan modeling allows you to enter in sample loan requests to illustrate what the approximate loan payment amount would be in the event that a new loan is requested.

What is the risk based loan pricing model? ›

Risk-based lending is a means by which a credit union may be able to more effectively meet the credit needs of all its members. It involves setting a tiered pricing structure that assigns loan rates based upon an individual's credit risk.

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