Here are the top 5 largest music streaming services in Japan with their market share numbers:
| Service | Market Share (2023) |
|---|---|
| Spotify | 24.1% |
| Apple Music | 21.5% |
| Amazon Music Unlimited | 15.5% |
| LINE Music | 13.1% |
| AWA | 10.2% |
Currently, Spotify and Apple Music dominate the music streaming industry in Japan, together commanding a significant 45.6% of the market share. With a robust presence, Amazon Music Unlimited secures its spot as the third-ranking service, with LINE Music and AWA trailing in subsequent positions.
The Japanese music streaming market, albeit still in its nascent stages, presents a constantly evolving landscape. Over recent years, we’ve seen an influx of domestic music streaming services making their way into the market, including the likes of LINE Music and AWA. These new entrants are tactically positioning themselves within the Japanese audience by offering exclusive content and unique features, a strategy that’s gradually increasing their market share.
As we look towards the future, the progression of the Japanese music streaming market will undoubtedly be fascinating to observe. Given the surge in popularity of music streaming, it’s reasonable to predict a continuing growth trend for this market. Nonetheless, the increasing emergence of domestic services suggests a potential shift towards a more fragmented industry, adding a layer of complexity and competitiveness to the market dynamics.
