Largest global advertisers 2021 | Statista (2024)

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Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars) Statistics on " Advertising worldwide " Other statistics that may interest you Advertising worldwide Statistics Topics FAQs

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    Published by

    Jan 11, 2024

    In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars. Total global ad spend amounted to 722.84 billion U.S. dollars.

    Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)

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    In cooperation with

    Release date

    July 2022

    More information

    Region

    Worldwide

    Survey time period

    2021

    Supplementary notes

    The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."

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    Largest global advertisers 2021 | Statista (7)

    Julia Faria

    Research lead covering advertising and marketing

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    Statistics on " Advertising worldwide "

    Other statistics that may interest you Advertising worldwide

    Overview

    5

    Regional breakdown

    8

    Traditional media

    5

    Digital & mobile

    5

    Agencies

    8

    Doing business

    7

    Further related statistics

    19

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    Largest global advertisers 2021 | Statista (2024)

    FAQs

    Who are the leading advertisers worldwide in 2021? ›

    In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.

    Tell Me More ›
    Who are the largest advertisers in the world? ›

    The top five advertisers – Amazon, L'Oréal, Alibaba, Procter & Gamble and Samsung – held their positions in the latest Ad Age World's Largest Advertisers ranking. The only addition to the top 10 was Pinduoduo, parent company of Temu, which in the past year has been wildly spending on ads to grow a US footprint.

    See More ›
    Which top 10 companies spend most advertising? ›

    In order of ranking from the biggest advertiser, it included Hindustan Lever, Reckitt Benckiser, Reliance Industries, Amazon Online India, Godrej Consumer Products, Cadburys India, Procter & Gamble, Coca Cola India, Maruti Suzuki India and Dream 11.

    Tell Me More ›
    What is the global advertising market size 2021? ›

    Film, television, magazines, newspapers, outdoor, and radio advertising are the various categories of traditional advertising. The market size for traditional advertisem*nt globally stood at $240 billion in 2021.

    Explore More ›
    What are the top 5 advertising agencies worldwide? ›

    Join us as we explore the top 10 marketing and advertising agencies that are shaping the future of the industry on a global scale.
    • Ogilvy.
    • Revenue River.
    • BBDO.
    • Directive.
    • Dentsu.
    • Disruptive Advertising.
    • McCann Worldgroup.
    • Ironpaper.
    More items...
    Mar 14, 2024

    Know More ›
    What is the largest global advertising company? ›

    WPP Plc is the largest employer in the advertising industry with over 100,000 employees. A recent report shows that The Procter & Gamble Company (NYSE: PG) was named the world's largest advertiser in 2021, having invested $8.1 billion in promotional activities that year. Amazon.com, Inc.

    Find Out More ›
    Who are the big 4 of advertising? ›

    What are the big 4 of media agencies? The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe and Interpublic Group of Companies.

    Learn More Now ›
    What are the big 5 advertising companies? ›

    What are the top 5 advertising agencies? In terms of sheer size, WPP plc leads the pack when it comes to global advertising spend (see figure 1). It accounts for nearly half of total spending, followed closely by Publicis Groupe, Omnicom Group, Interpublic Group of Companies, and Dentsu Inc.

    Continue Reading ›
    Who has the highest ad revenue? ›

    Digital ad revenue share in the U.S. 2021-2026, by company

    In 2023, Google accounted for an estimated 26.8 percent of the total digital advertising revenue generated in the United States and was the largest digital ad publisher in the country. Facebook and Amazon followed, with 21.1 and 12.5 percent, respectively.

    Read The Full Story ›
    Which industry advertises the most? ›

    Retail is nearly twice as big a player as any other industry. Retail will spend $73.55 billion on digital advertising in 2023, over $34 billion more than the second-place spender, consumer packaged goods (CPG).

    Show Me More ›

    Who is Google's biggest advertiser? ›

    2021's 100 Biggest Google Ads Spenders Per Month
    RankDomainSeo Clicks
    1amazon.com3.37B
    2info.com29.9k
    3consumersadvocate.org555k
    4progressive.com3.89M
    12 more rows

    Get More Info ›
    What are the biggest advertising markets in the world? ›

    Global ad spend forecasts in the May 2024 edition of the dentsu Global Ad Spend Forecasts have been revised up from December 2023 based on improving outlooks in some of the biggest advertising markets: the United States, Japan, the United Kingdom, Germany, and France.

    Discover More Details ›
    How big is the global advertising industry? ›

    The global advertising market size reached US$ 647.3 Billion in 2023.

    See More ›
    How big is the US ad market? ›

    U.S. Advertising Expenditure in 2023

    According to reports by Statista, the total advertising spending in the United States amounted to approximately $279.7 billion, marking a substantial increase from previous years.

    Find Out More ›
    Who is the leading programmatic advertising markets worldwide in 2021 by spending? ›

    The United States and Canada made up the largest programmatic advertising market worldwide in 2021. The two countries collectively accounted for over 40 percent of global programmatic ad investments that year, whereas advertisers in Asia claimed roughly one-third of the programmatic ad pie.

    View More ›
    Who spends most on advertising? ›

    Amazon took the No. 1 spot in the Ad Age World's Largest Advertisers ranking for the second year in a row with $20.6 billion in 2022 worldwide ad and promotion spending, up 22%.

    View Details ›
    Can you name some of the world's largest advertisers? ›

    World's Largest Advertisers 2023: Amazon, L'Oréal, Alibaba, P&G and more | Ad Age Data News.

    View More ›
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